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題名:民意調查能否準確預測選舉結果--以2001年第五屆區域立法委員選舉為例
書刊名:理論與政策
作者:吳重禮 引用關係曹家鳳蔡宜寧
作者(外文):Wu, Chung-liTsao, Chia-fengTsai, Yi-ning
出版日期:2002
卷期:16:3=63
頁次:頁19-35
主題關鍵詞:民意調查選舉配票複數選舉區單記非讓渡投票制Survey researchElectionVote equalizationMulti-member district with single non-transferable vote system
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:251
  • 點閱點閱:43
     近來,民意調查大量被用以作為選舉預測的工具,其目的在於藉由民調資料預測候選人的勝算。就相當程度而言,朝野政黨參考這些民調資訊作為選舉動員的依據,參選者憑藉這些民調資料作為擬定競選策略的基礎,選民仰賴這些民調數據作為投票決定的參考。然而,2001年第五屆立法委員選舉結果揭曉之後,民意調查卻成為眾矢之的,引發諸多批評。其中,或許最受非議的焦點,在於選前公布民調結果嚴重扭曲選民投票意向,導致若干民調領先的立委候選人落選。換言之,民意調查並無法預測實際選舉結果,僅淪為候選人與政黨傳達「棄保效應」的文宣工具。本文嘗試探討批評選前民調的論點,並佐以相關資料,檢證新聞媒體選前民調資料與總體選舉結果的關係。實證數據顯示,民意調查結果確實是預測候選人得票率的有效指標。換言之,前述批評民調的理由,著實有待商榷。我們認為,民意調查作為選舉預測工具,僅為政治資訊的提供者,實不宜賦予過多是非對錯的評價。
     In the past years, opinion survey has been widely employed as the means to predict electoral outcomes. To that extent, political parties engage electoral mobilization on the basis of opinion survey information, and candidates plan campaigning strategies according to survey data, while voters rely on such information as a reference for voting decisions. However, after the Legislative Yuan election in 2001, critics charge survey research with some flaws. One of the points criticized most is that the pre-election surveys seriously distort the voters' inclination, which results in the losing of leading candidates. In other words, opinion survey cannot accurately forecast the electoral results. It at best becomes the advertising device for candidates and political parties to encourage voters to wage "strategic voting." Analyzing survey data and electoral statistics of the 2001 Legislative Yuan election, this work aims at examining the relationship between pre-election survey and electoral results. As the empirical data shown, survey research is still positively an effective indicator of predicting the vote shares of candidates. It means that these criticisms remain unconvincing. Throughout this essay and in the conclusion, we note that survey research employed as a means to predict elections is simply the provider of political information, and should not be charged too many criticisms.
期刊論文
1.梁世武(19950100)。民意調查與選舉--學術理論及實際運作之研究。立法院院聞,23(1)=261,21-33。  延伸查詢new window
2.劉義周(19961000)。測不到的誤差:訪員執行訪問時的偏誤。調查研究,2,35-58。new window  延伸查詢new window
3.洪耀福(20011122)。民調不應誤導投票行為。新新聞,768,67。  延伸查詢new window
4.洪耀福(20011115)。與其吵民調,不如精準配票。新新聞,767,67。  延伸查詢new window
5.洪耀福(20011108)。讓民調失準的一群人。新新聞,776,63。  延伸查詢new window
6.Cox, Gary W.(1994)。Strategic Voting Equilibria under the Single Nontransferable Vote。American Political Science Review,88(3),608-621。  new window
7.Riker, William H.(19821200)。The Two-Party System and Duverger's Law: An Essay on the History of Political Science。American Political Science Review,76(4),753-766。  new window
8.吳重禮(20020500)。SNTV的省思--弊端肇因或是代罪羔羊?。問題與研究,41(3),45-60。new window  延伸查詢new window
9.洪永泰(19940500)。選舉預測:一個以整體資料為輔助工具的模型。選舉研究,1(1),93-110。new window  延伸查詢new window
10.洪耀福(2001)。民調有解 / 民調成了新權威。新新聞周報,754。  延伸查詢new window
11.何博文(2001)。配不配票?親民黨面臨抉擇,候選人暗自較勁。新新聞周報,768,52-53。  延伸查詢new window
12.王石番(1991)。是造勢?還是肇事?民意測驗在選舉中的使用與誤用。勝利之光,543,38-40。  延伸查詢new window
會議論文
1.吳重禮(2001)。民意調查應用於提名制度的爭議:以1998年第四屆立法委員選舉民主進步黨初選民調為例。臺北:國立政治大學選舉研究中心。10-12。new window  延伸查詢new window
圖書
1.黃嘉樹、程瑞(2001)。台灣政治與選舉文化。臺北:博揚文化事業。  延伸查詢new window
2.Nachmias, David、Nachmias, Chava(1979)。Public Policy Evaluation: Approaches and Methods。New York:St. Martin's Press。  new window
3.王業立(200108)。比較選舉制度。台北:五南圖書出版公司。new window  延伸查詢new window
4.Duverger, Maurice(1959)。Political Parties: Their Organization and Activity in the Modern State。London:Methuen & Co。  new window
5.辛西雅.克羅森(1996)。真實的謊言:揭開民調與統計的黑盒子。真實的謊言:揭開民調與統計的黑盒子。0。  延伸查詢new window
圖書論文
1.Riker, William H.(1986)。Duverger's Law Revisited。Electoral Laws and Their Political Consequences。New York:Agathon Press, Inc.。  new window
 
 
 
 
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