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題名:置入?植入?製入?智入?--從多元面向觀點檢視置入性行銷
書刊名:中華傳播學刊
作者:許安琪
作者(外文):Hsu, An-chi
出版日期:2005
卷期:8
頁次:頁161-178
主題關鍵詞:置入性行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:28
  • 點閱點閱:31
期刊論文
1.吳翠珍(2003)。香菸、媒體與健康。媒體see see看,15,1-2。  延伸查詢new window
2.鄭自隆(20021100)。回首臺灣電視廣告四十年。傳播研究簡訊,31,16-19。  延伸查詢new window
3.動腦雜誌(2005)。置入性行銷長久以來被學者視為洪水猛獸,尤其怕政府用來宣傳政績、對民眾洗腦。動腦雜誌。  延伸查詢new window
4.Brooks, J.(1958)。The little ad that isn'€™t there。Consumer Report,23,7-10。  new window
5.Hawkin, D.(1970)。The effect of subliminal stimulation on drive level and brand preference。Journal of Marketing Research,22,322-325。  new window
6.Russell, C. A.(2002)。Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude。Journal of Consumer Research,29,306-318。  new window
7.Russell, C. A.(1998)。Towards a framework of product placement: Theoretical propositions。Advances in Consumer Research,25,357-362。  new window
8.Saegert, J.(1987)。Why marketing should quit giving subliminal advertising the benefit of the doubt。Psychology and Marketing,4(2),107-120。  new window
9.Vaidya, S. G.、Naik, U. D.、Vaidya, J. S.(1996)。Effects of sports sponsorship by tobacco companies on children's experimentation with tobacco。British Medical Journal,8,313-400。  new window
10.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising,23(4),29-46。  new window
11.Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising,20(1),47-59。  new window
12.Gerbner, George、Gross, Larry(1976)。Living with Television: The Violence Profile。Journal of Communication,26(2),173-199。  new window
13.Bandura, Albert(1982)。Self-Efficacy Mechanism in Human Agency。American Psychologist,37(2),122-147。  new window
14.Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research,18(3),318-332。  new window
會議論文
1.許安琪(2003)。反制菸商之行銷傳播手段:菸害媒體識讀之訊息推廣策略分析。中華傳播學會2004年年會。澳門。  延伸查詢new window
圖書
1.王志剛、謝文雀、Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。消費者行為。台北:華泰。  延伸查詢new window
2.鄭伯壎、Robertson, T. S.(1992)。消費者心理學。台北:大洋出版社。  延伸查詢new window
3.孫秀蕙、馮建三(1993)。廣告文化。台北:揚智文化。new window  延伸查詢new window
4.Duncan, T.(2002)。IMC: Using advertising & promotion to build brands。McGraw Hill。  new window
5.許安琪(2001)。整合行銷傳播引論:全球化與在地行銷大趨勢。臺北市:學富文化。  延伸查詢new window
6.Leibniz, G. W.(1981)。New essays on human understanding。Cambridge:Cambridge University Press。  new window
7.Tan, A. S.(1985)。Mass communication theories and research。N.Y.:Wiley。  new window
8.彭家發、馮建三、蘇蘅、金溥聰(1997)。新聞學。臺北:國立空中大學。  延伸查詢new window
其他
1.(20040401)。新聞局:置入性行銷早已型之有年非政院首創,http://www.epochtimesxom/b5/3/4/1/n294680.htm。  延伸查詢new window
2.陳朝政(20051005)。政府置入性行銷必須立法禁止,http://npf.org.tw/PUBLICATION/IA/094/IA-C-094-053.htm。  延伸查詢new window
3.許志煌(20040624)。政府不會再做置入性行銷,http://www.tssdnews.com.tw/daily/2004/06/24/text/930624g5.htm。  延伸查詢new window
4.(2005)。置入性行銷,對民眾洗腦?,http://www.new7.com.tw/weekly/old/953/953-028.html。  new window
5.(20040520)。廣電三法修正,禁政媒兩棲、置入性行銷,http://chienhua.com.tw/examinfo/dailynews/9305/93052002.htm。  延伸查詢new window
6.(20051206)。NCC委員名單出爐。  延伸查詢new window
圖書論文
1.李茂政(1999)。大眾傳播過程的批評性消費者。傳播與社會。台北:揚智。  延伸查詢new window
2.余陽洲(1999)。大眾傳播的控制。傳播與社會。台北:揚智。  延伸查詢new window
3.Puto, C. P.(1986)。Transformational advertising: Just another name for emotional advertising or a new approach。Proceedings of the division of consumer psychology。American Psychological Association。  new window
 
 
 
 
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