期刊論文1. | 吳翠珍(2003)。香菸、媒體與健康。媒體see see看,15,1-2。 延伸查詢 |
2. | 鄭自隆(20021100)。回首臺灣電視廣告四十年。傳播研究簡訊,31,16-19。 延伸查詢 |
3. | 動腦雜誌(2005)。置入性行銷長久以來被學者視為洪水猛獸,尤其怕政府用來宣傳政績、對民眾洗腦。動腦雜誌。 延伸查詢 |
4. | Brooks, J.(1958)。The little ad that isn't there。Consumer Report,23,7-10。 |
5. | Hawkin, D.(1970)。The effect of subliminal stimulation on drive level and brand preference。Journal of Marketing Research,22,322-325。 |
6. | Russell, C. A.(2002)。Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude。Journal of Consumer Research,29,306-318。 |
7. | Russell, C. A.(1998)。Towards a framework of product placement: Theoretical propositions。Advances in Consumer Research,25,357-362。 |
8. | Saegert, J.(1987)。Why marketing should quit giving subliminal advertising the benefit of the doubt。Psychology and Marketing,4(2),107-120。 |
9. | Vaidya, S. G.、Naik, U. D.、Vaidya, J. S.(1996)。Effects of sports sponsorship by tobacco companies on children's experimentation with tobacco。British Medical Journal,8,313-400。 |
10. | Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising,23(4),29-46。 |
11. | Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising,20(1),47-59。 |
12. | Gerbner, George、Gross, Larry(1976)。Living with Television: The Violence Profile。Journal of Communication,26(2),173-199。 |
13. | Bandura, Albert(1982)。Self-Efficacy Mechanism in Human Agency。American Psychologist,37(2),122-147。 |
14. | Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research,18(3),318-332。 |
圖書1. | 王志剛、謝文雀、Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。消費者行為。台北:華泰。 延伸查詢 |
2. | 鄭伯壎、Robertson, T. S.(1992)。消費者心理學。台北:大洋出版社。 延伸查詢 |
3. | 孫秀蕙、馮建三(1993)。廣告文化。台北:揚智文化。 延伸查詢 |
4. | Duncan, T.(2002)。IMC: Using advertising & promotion to build brands。McGraw Hill。 |
5. | 許安琪(2001)。整合行銷傳播引論:全球化與在地行銷大趨勢。臺北市:學富文化。 延伸查詢 |
6. | Leibniz, G. W.(1981)。New essays on human understanding。Cambridge:Cambridge University Press。 |
7. | Tan, A. S.(1985)。Mass communication theories and research。N.Y.:Wiley。 |
8. | 彭家發、馮建三、蘇蘅、金溥聰(1997)。新聞學。臺北:國立空中大學。 延伸查詢 |