「晚清四大小說雜誌」（《新小說》、《繡像小說》、《月月小說》、《小說林》）的廣告語境，長期為研究者所忽略，然而，廣告卻經常是反映時代面貌的極佳體現。因此，本文嘗試挖掘這些廣告文本背後的精神意涵，企圖分析其與時局脈動的聯繫關係。我們發現，無論是商業廣告或非商業廣告，藉由「晚清四大小說雜誌」廣告語境之探索，應當可以初步發掘近代中國小說雜誌之商業運作思維，以及暗合於自強圖存之救國呼聲，並形成晚清推動小說救國神話的伏流推手。

The Late-Qing Four Major Periodicals are ”XinXiaoShuo,” ”XiuXiangXiaoShuo,” ”The All-StoryMonthly,” and ”XiaoShuoLin.” The contexts utilized in the advertisement throughout the pages are long being overlooked by scholars. The advertisements, however, are a great source of reflecting the time in various aspects possible. This article thus attempts to uncover the inner meaning of which a specific culture belongs and possesses as well as to analyze the subtle correlation between the cultural background and the societal environments. We find that, whether commercial or non-commercial advertising, through the exploration of ”The Late-Qing Four Major Periodicals,” a prevailing societal spirit will be unveiled in the association for the patriotism deeply ingrained in that special era, together with the strategies in operating the art of advertisement viewed as the invisible driving force for the promotion of such writing genre.