Objectives: To examine (1) the relevance of the general public’s parenthood planning and their values of having children to their childbirth behavior, (2) their knowledge of and attitudes toward infertility and its treatment, and (3) their responses to government's policy on the encouragement of childbirth. Methods: A nation-wide survey among residents aged 25-44 was conducted by using computer assisted telephone interview (CATI) in 2006. The final data were collected from a total of 1033 valid samples, with a response rate of 17.53%. Results: (1) "Modern" childbirth values have superseded the "traditional" ones (2) the participants' knowledge about infertility and its treatment was generally acceptable, whereas they tended to underestimate the effect of age on fertility and overestimate the success rate of infertility treatments. (3) Improving social and economic environments was considered as the best way to encourage childbirth. Conclusions: (1) Enhancing the general public's knowledge about infertility and related treatments and preparing their own child birth plans accordingly might reduce the prevalence of infertility. (2) Physicians should provide reliable information about the success rate of infertility treatments to support for effective health education and campaign.