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題名：特色商圈意象、餐廳服務品質與關係品質之研究--以新竹北埔特色商圈之客家餐廳為例
書刊名：運動休閒餐旅研究
作者：李青松 引用關係／鍾侑玎／陳欣怡 引用關係／車成緯 引用關係
作者(外文)：Lee, Ching-sung／Chung, Yu-ding／Chen, Hsin-i／Che, Cheng-wei
出版日期：2010
卷期：5:2
頁次：頁1-19
主題關鍵詞：特色商圈意象；餐廳服務品質；關係品質；客家飲食；Images of commercial district；Quality of restaurant service；Quality of relationship；Hakka cuisine
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:104
  • 點閱點閱:92
現今各地商圈以餐飲產業較獲蓬勃發展與特色，且因應客家意識的覺醒，促使客家美食受到注目，因此本研究以新竹北埔商圈之客家餐廳作爲研究標的，藉由來探討特色商圈意象、餐廳服務品質與關係品質之聯結性。本研究採取近似間隔隨機抽樣，以前往北埔商圈之遊客作研究對象，分析結果發現：北埔係爲具客家文化的特色商圈；餐廳服務品質以可靠性評價較高；關係品質以滿意層面評價較高；特色商圈意象與餐廳服務品質皆對關係品質具正向影響力。本研究建議相關單位宜強化北埔商圈的客家美食特色；而餐廳業者宜強化餐廳清潔與服務人員的在職訓練。
The food and beverage industry has flourished vigorously in most commercial districts in Taiwan. Since the consciousness of Hakka has awakened, Hakka cuisine is gaining in focus. Therefore, the purpose of this study was to investigate the relationships between the Images of featured commercial district, Quality of restaurant service, and Quality of relationship. This study surveyed tourists in Bei-Pu commercial district, using convenient sampling method. The results of this study indicated that Hakka culture certainly features in Bei-Pu commercial district. In the Quality of restaurant service, Reliability had greater estimation compared to other factors. Furthermore, in the Quality of relationship, Satisfaction had greater estimation than Trusty and Commitment. The Images of featured commercial district and the Quality of restaurant service both had positive influences on the Quality of relationship. The findings of this study suggest that government agencies ought to assist in enhancing the characteristics of Hakka cuisine in Bei-Pu featured commercial district; as well as the restaurant industry need to pay attention on cleanness and hygiene of the restaurants, and provide the in-service training for service providers.
期刊論文
1.Russel, J. A.、Ward, L. M.、Pratt, G.(1981)。Affective quality attributed to environments: A factor analytic study。Environment and Behavior，13(3)，259-288。  new window
2.李孟訓、周建男、林俞君(20061200)。休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究。農業經濟半年刊，80，125-168。new window  延伸查詢new window
3.Douglas, G. P.(2001)。An integrative framework for Urban tourism research。Annals of Tourism Research，28(4)，926-946。  new window
4.Johnson, D.、Grayson, K.(2005)。Cognitive and Affective Trust in Service Relations。Journal of Business Research，58(4)，500-507。  new window
5.Zins, A. H.(1998)。Leisure travel choice models of theme hotels using psychographics。Journal of Travel Research，36，3-25。  new window
6.Gartner, William C.(1994)。Image Formation Process。Journal of Travel & Tourism Marketing，2(2/3)，191-216。  new window
7.孫路弘(19960300)。餐飲服務品質管理。觀光研究學報，2(1)，79-91。new window  延伸查詢new window
8.Stevens, P.、Knutson, B.、Patton, M.(1995)。DINESERV: A Tool for Measuring Service Quality in Restaurant。Cornell Hotel and Restaurant Administration Quarterly，36(2)，56-60。  new window
9.Keating, B.、Rugimbana, Robert、Quazi, A.(2003)。Differentiating Between Service Quality and Relationship Quality in Cyberspace。Managing Service Quality，13(3)，217-232。  new window
10.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究，9(1)，57-77。new window  延伸查詢new window
11.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
12.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。  new window
13.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
14.林隆儀、徐稚軒、陳俊碩(20090100)。寬頻網路關係行銷結合類型、服務品質、關係品質與轉換成本對顧客忠誠之影響。輔仁管理評論，16(1)，37-68。new window  延伸查詢new window
15.Beloucif, Ahmed、Donaldson, Bill、Kazanci, Ugur(2004)。Insurance broker-client relationships: An assessment of quality and duration。Journal of Financial Services Marketing，8(4)，327-342。  new window
16.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Supplier Fairness on Vulnerable Resellers。Journal of Marketing Research，32(1)，54-65。  new window
17.Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing，37(1/2)，169-196。  new window
18.林慶利、管倖生(2004)。形象商圈招牌形態與意象特徵關係之研究。設計研究，4，77-90。  延伸查詢new window
19.翁婉茹、吳滿財(2007)。休閒農場餐廳服務品質之研究--松田崗創意生活農莊為例。休閒暨觀光產業研究，2(1)，97-105。new window  延伸查詢new window
圖書
1.林燈燦(2003)。服務品質管理。臺北市：品度股份有限公司。  延伸查詢new window
2.Loudon, D. L.、Bitta, A. J.(1988)。Consumer Behavior: Concepts and Applications。New York, NY：McGraw-Hill。  new window
3.Powers, Tom(1992)。Introduction to management in the hospitality industry。New York：John Wiley & Sons。  new window
4.Levitt, T.(1983)。Marketing Imagination。Free Press。  new window
5.Kolter, P.(1998)。Marketing Management: Analysis, Planning, Implementation, and Control。London。  new window
6.Berman, B.、Evans, J. R.(1992)。Retail Management: A Strategic Approach。New York：Macmillan Publishing Company Publisher。  new window
7.經濟部商業司(2000)。商圈人才培育計畫橋想書。臺北。  延伸查詢new window
8.經濟部商業司(2001)。2001商業案例集。臺北。  延伸查詢new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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