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題名：餐飲業消費者個人屬性、綠色消費認知與行為意向之關係研究 : 以臺北及新竹地區為例
書刊名：餐旅暨家政學刊
作者：連經宇／陳育詩
作者(外文)：Lien, Ching-yu／Chen, Yu-shih
出版日期：2010
卷期：7:2
頁次：頁133-162
主題關鍵詞：餐飲業；綠色消費；行為意向；計畫行為理論；Restaurant industry；Green consumption；Behavioral intentions；Planned behavior
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(17) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:17
  • 共同引用共同引用:106
  • 點閱點閱:157
綠色消費觀念近年來已成為各國關注的新興環保議題，特別是如何將其應用在餐飲業上，已成為未來國內餐飲業之重要發展趨勢。本研究主要目的在於應用計畫行為理論，探討餐飲業的消費者個人社經屬性和綠色消費認知與其綠色消費行為意向之間的互動關係。研究結果發現，消費者如為已婚、年齡愈長、所得愈高，則其綠色消費認知和至餐廳消費的綠色消費行為意向之間具有顯著差異。消費者對餐廳的綠色消費認知與綠色消費態度、綠色主觀規範、綠色知覺行為控制等因素，皆有顯著正向影響效果。同時，消費者本身的綠色消費認知、綠色消費態度、綠色主觀規範、綠色知覺行為控制等因素對於其到餐廳消費之行為意向，亦皆有顯著正向影響效果。
In recent years, green consumption has become a new environmental focus attracting a lot of attention around the world. Of particular interest is how to apply it to the restaurant industry. The aim of this study is to discuss the relationship between restaurant consumer social attributes, green consumption cognition and behavioral intentions. Findings of the research indicate a significant difference between green consumption cognition and behavioral intentions of green consumption at restaurant among married and aged consumers with high income. Moreover, consumers have a positive effect on the green consumption cognition of restaurants, green consumption attitudes, green subjective norm and green perceived behavioral control. Consumer green consumption cognition, green consumption attitude, green subjective norm and green perceived behavioral control all have a positive effect on behavioral intentions for consumption at restaurants.
期刊論文
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12.劉潔心、晏涵文、劉貴雲、邱詩揚、李佳容(20000500)。社區居民綠色消費行為及相關之訊息傳播調查研究。衛生教育學報，13，189-212。new window  延伸查詢new window
13.Fishbein, M.(1963)。An investigation of the relationships between beliefs about an object and the attitude toward the object。Human Relations，16(3)，233-240。  new window
14.Ladd, G. W.(1990)。Having friends, keeping friends, making friends, and being liked by peers in the classroom: Predictors of children's early school adjustment。Child Development，61(4)，1081-1100。  new window
15.Ajzen, Icek(2001)。Nature and Operation of Attitudes。Annual Review Psychology，52(1)，27-58。  new window
16.余泰魁、李能慧(20011200)。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究，14(4)，51-76。new window  延伸查詢new window
17.黃坤祥、游皓瑋(20061200)。高屏澎東地區原住民參與職業訓練就業輔導行為意向之探討。公共行政學報. 政大，21，1-37。new window  延伸查詢new window
18.Vining, Joanne、Ebreo, Angela(1990)。What Makes A Recycler? A Comparison of Recyclers and Nonrecyclers。Environment & Behavior，22(1)，55-73。  new window
19.Gilg, A.、Barr, S.、Ford, N.(2005)。Green consumption or sustainable lifestyles? Identifying the sustainable consumer。Futures，37(6)，481-504。  new window
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23.Kassarjian, Harold H.(1971)。Incorporating ecology into marketing strategy: The case of air pollution。Journal of Marketing，35(3)，61-65。  new window
24.李能慧、古東源、吳桂森、余泰魁(20040200)。金門觀光客行為傾向模式之建構。管理學報，21(1)，131-151。new window  延伸查詢new window
25.Han, Heesup、Hsu, Li-Tzang Jane、Sheu, Chwen(2010)。Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities。Tourism Management，31(3)，325-334。  new window
26.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
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28.Baker, Elizabeth White、Al‐Gahtani, Said S.、Hubona, Geoffrey S.(2007)。The effects of gender and age on new technology implementation in a developing country: testing the theory of planned behavior (TPB)。Information Technology & People，20(4)，352-375。  new window
29.Cheng, S.、Lam, T.、Hsu, C. H. C.(2006)。Negative word-of-mouth communication intention: An Application of the theory of planned behavior。Journal of Hospitality & Tourism Research，30(1)，95-116。  new window
30.Hines, Jody M.、Hungerford, Harold R.、Tomera, Audrey N.(1987)。Analysis and synthesis of research on responsible environmental behavior: A meta-analysis。The Journal of Environmental Education，18(2)，1-8。  new window
31.Ajzen, Icek、Fishbein, Martin(1977)。Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research。Psychological Bulletin，84(5)，888-918。  new window
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會議論文
1.楊奕琦、胡欣慧、周子敬(2007)。消費者對綠色環保餐廳之消費意願與影響因之研究。2007餐旅管理學術與實務研討會。台北：輔仁大學。247-258。  延伸查詢new window
學位論文
1.王巧如(2005)。環保洗碗精購買行為影響因素之研究(碩士論文)。國立中山大學。  延伸查詢new window
2.施志勳(2006)。消費者認知對綠色休閒營運績效之影響研究(碩士論文)。大葉大學。  延伸查詢new window
3.邢逸玲(2002)。預測與解釋國立東華大學學生從事跑步、唱KTV、上網咖三種休閒行為--計畫行為理論的應用(碩士論文)。國立東華大學。  延伸查詢new window
4.巫曉玲(2004)。衛教光碟及單張對冠狀動脈心臟病患者飲食認知與自我效能之成效比較(碩士論文)。慈濟大學。  延伸查詢new window
5.廖家新(2003)。臺灣地區消費者對綠色產品的認知與購買行為之調查研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
6.賴月雲(2006)。臺南市國小中高年級學童綠色消費知識態度與行為之研究(碩士論文)。國立臺南大學。  延伸查詢new window
7.陳義興(2001)。不同環保態度的消費者對綠色行銷的反應(碩士論文)。國立交通大學。  延伸查詢new window
8.呂正成(1994)。綠色消費者之消費行為研究--以主婦聯盟會員為例(碩士論文)。國立台灣大學，台北。  延伸查詢new window
9.陳靜宜(2003)。國小高年級學童綠色消費知識、態度與行為之調查研究--以高雄縣市為例(碩士論文)。國立新竹師範學院，新竹市。  延伸查詢new window
10.湯琪瑩(2008)。台灣地區綠色餐廳評選指標之研究(碩士論文)。國立台北護理學院，臺北。  延伸查詢new window
圖書
1.Ajzen, I.、Keynes, Milton(1988)。Attitude, Personality, and Behavior。Open University Press。  new window
2.Coddington, Waiter(1993)。Environmental Marketing: Positive Strategies for Reaching the Green Consumer。New York：McGraw-Hill, Inc.。  new window
3.Solomon, M. R.(2008)。Consumer behavior-Buying, Having, and Being。Prentice-Hall。  new window
4.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey：Prentice-Hall。  new window
5.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
6.榮泰生(1999)。消費者行為。臺北：五南出版社。  延伸查詢new window
7.榮泰生(2005)。SPSS與研究方法。台北：五南圖書公司。  延伸查詢new window
8.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
9.Piaget, J.、Inhelder, B.、Weaver, H.(1969)。The Psychology of the Child。New York, NY：Basic Book。  new window
10.Pervin, L. A.、Cervone, D.、John, O. P.(2005)。Personality: Theory and research。John Wiley & Sons, Inc.。  new window
11.余民寧(2006)。潛在變項模式：SIMPLIS的應用。高等教育。  延伸查詢new window
12.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
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14.Bandura, Albert(1977)。Social Learning Theory。Prentice-Hall, Inc.。  new window
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16.Bandura, A.、Wessels, S.(1997)。Self-efficacy: The exercise of self-control。New York：Freeman。  new window
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單篇論文
1.Ajzen, Icek(2006)。Behavioral Interventions Based on the Theory of Planned Behavior，http://people.umass.edu/aizen/pdf/tpb.intervention.pdf。  new window
其他
1.方世榮(1998)。市場調查。  延伸查詢new window
2.行政院環境保護署綠色生活資訊網(2008)。環保標章觀念。  延伸查詢new window
3.李明聰(2005)。台灣連鎖速食餐廳主管對於環境管理可行性認知之研究。  延伸查詢new window
4.林玉貴(2001)。青少年及青年食品綠色消費認知、態度及行為研究。  延伸查詢new window
5.林東清、孫培真、徐景智(2000)。影響資訊系統使用者抗拒行為之原因：以計劃行為理論為基礎之整合研究。  延伸查詢new window
6.柴松林(1995)。消費者主義發展的新方向。  延伸查詢new window
7.陳光榮(1999)。二十一世紀行銷--綠色行銷。  延伸查詢new window
8.陳君凱(2004)。量販店消費者自備購物袋與索取塑膠袋行為之研究。  延伸查詢new window
9.陳素琴、李明聰(2007)。以計畫行為理論探討生態旅遊遊客之環境行為模式--以高雄洲仔濕地公園為例。  延伸查詢new window
10.黃仁珍(2007)。高中職生對於綠色消費認知、態度與行為之研究--南部四縣市。  延伸查詢new window
11.董德波(1999)。環保標章與綠色消費。  延伸查詢new window
12.歐用生、盧雪梅(1991)。教學理論--學習心理學的取向。  延伸查詢new window
13.盧克樑(2009)。綠色消費--綠色採購。  延伸查詢new window
14.簡貞玉(1996)。消費者行為學。  延伸查詢new window
15.Ajzen, I.(2006)。Construction of a Standard Questionnaire for the Theory of Planned Behavior。  new window
16.Ajzen, I.(2006)。Theory of Planned Behavior (TPB)。  new window
17.Balderjahn, I.(1988)。Personality Variables and Environmental Attitudes as Predictor of Ecologically Responsible Consumption Patterns。  new window
18.Bandura, A.(1994)。Social cognitive theory and exercise of control over HIV infection。  new window
19.Boldero, J.(1995)。The prediction of household recycling of newspapers- the role of attitudes, intentions and situational factors。  new window
20.Conner, M., & Abraham, C.(2001)。Conscientiousness and the theory of planned behavior: towards a more complete model of the antecedents of intentions and behavior。  new window
21.DeYoung, R.(1989)。Exploring the differences between recyclers and non-recyclers: The role of information。  new window
22.Engel, Blackwell, & Miniard(1994)。Consumer Behavior。  new window
23.Feist, J., & Feist, G. J.(1998)。Theories of personality。  new window
24.Hines, D.(1986)。Admissions criteria for ranking master's level applicants to clinical doctoral programs。  new window
25.Kahle, L. R.(1996)。Social values and consumer behavior: Research from the List of Values。  new window
26.Oskamp, S., Burkhardt, R. L., Schultz, P. W., Hurin, S., & Zelezny, L.(1998)。Predicting Three Dimensions of Residential Curbside Recycling: An Observational Study。  new window
27.Roper, B.(1966)。The Importance of Attitudes, the Difficulty of Measurement。  new window
28.Sparks, P., & Shepherd, R.(1992)。Self-identity and the theory of planned behavior: Assessing the role of identification with “Green Consumerism”。  new window
29.Sparks, P., Shepherd, R., & Frewer, L.(1995)。Assessing and structuring attitudes toward the use of gene technology in food production: The role perceived ethical obligation。  new window
30.Wallace, A.(2005)。Creating a sustainable restaurant industry with the green restaurant association。  new window
31.Wei, W. C. & Ko, Y. F.(2008)。An Empirical Study of the Causal Relationship between Consumption Attitude and Green Consumer Behavior。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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