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題名：從行動者網絡理論看文創商品的展演：以安平劍獅的在地轉譯為例
書刊名：創業管理研究
作者：洪榮志／蔡志豪
作者(外文)：Hung, Jung-chih／Tsai, Chih-hao
出版日期：2011
卷期：6:4
頁次：頁105-122
主題關鍵詞：行動者網絡理論；轉譯；創業研究；文創商品；安平劍獅；Actor-network theory；Translation；Entrepreneurship；Cultural and creative goods；Anping sSword-bitten Lion
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:65
  • 點閱點閱:101
過去主要的創業理論與文創產業論述，多數集中在以創業者或制度規範為主的英雄主義視野上，惟創業並不單由人類打造，而是由「人」與「物」所共同建構。為此，本研究透過行動者網絡理論（Actor-Network Theory，以下簡稱ANT）的互動世界觀，希望擺脫過去強調單一角色的創業英雄，更加均衡地把創業歷程中的「人」與「物」，都納入同等重要的位置，以開採不同的創業視野，讓讀者能更細緻地理解何謂創業的本質；為什麼發生創業；以及創業歷程如何運作。 本研究先擇要地介紹ANT理論的基本立場及轉譯過程的四個步驟，接著再利用安平劍獅文創商品的展演歷程，一個如何從無到有的開創故事，進行田野資料的研究及分析，並且藉由跟隨各種「人」與「物」的行動軌跡，開採創業歷程的本質，與闡述對創業研究帶來的啟發。本研究通過ANT的觀點，重新審視安平劍獅文創商品的展演歷程，發現行動者們會利用開創網絡的連結，從行動互動中安排彼此的位置與利益，使得一場原本無序的文創商品展演故事，逐漸浮現出次序來。
Recently, cultural and creative industry is catching entrepreneur’s eye due to it lower entry level and government’s vigorous promotion. However, the past mainstream entrepreneurship studies regarding to the cultural and creative industry concentrated on heroism and institutionalism, ignoring that entrepreneurship consists of not only human but also non-human actors. Based on the interactive views of Actor-Network Theory （ANT）, this paper discusses the interactions of “subject” and “object” in　entrepreneurial process. We intend to move entrepreneurship studies away from advocates of single hero. Thus, a　more balanced and equal stance of human and non-human actors is adopted in this paper. With ANT perspective, this paper proposes to understand the occurrence of entrepreneurial process and nature of entrepreneurship in a more elaborate way. This paper introduces the basic position of ANT and its four steps of translation, then making use of Anping Sword-bitten Lion as an example to perform the translation of cultural and creative goods. Based on field data, we tell an entrepreneurial story in which a cultural and creative good grows out of nothing. Following various tracks of subjects and objects, this paper intends to mine the nature of entrepreneurship and bring inspirations to entrepreneurship research. This paper, after re-examine Anping Sword-bitten Lion history with the lens of ANT, argues that entrepreneurship is no longer a creative deconstruction in which production factors are reorganized. Rather, the actors will use an entrepreneuring-network to rearrange each other's position and interests along with interactions, making a new order emerging from the previous disordered performance of the cultural and creative goods. As a result, entrepreneurship becomes a process of social interaction rather than profit creation, indicating clearly the nature of entrepreneuring.
期刊論文
1.Orlikowski, W. J.(2007)。Sociomaterial practices: Exploring technology at work。Organization Studies，28(9)，1435-1448。  new window
2.Murdoch, Jonathan(1997)。Inhuman/Nonhuman/Human: Actor-network Theory and the Prospects for a Nondualistic and Symmetrical Perspective on Nature and Society。Environment and Planning D: Society and Space，15(6)，731-756。  new window
3.Lee, Nick、Hassard, John(1999)。Organization Unbound: Actor-network Theory, Research Strategy and Institutional Flexibility。Organization，6(3)，391-404。  new window
4.Steyaert, C.、Katz, J.(2004)。Reclaiming the Space of Entrepreneurship in Society: Geographical, Discursive and Social Dimensions。Entrepreneurship & Regional Development，16(3)，179-196。  new window
5.Gartner, William B.(1988)。Who Is an Entrepreneur? Is the Wrong Question。American Journal of Small Business，12(4)，11-32。  new window
6.Brown, A. D.、Humphreys, M.(2006)。Organizational Identity and Place: A Discursive Exploration of Hegemony and Resistance。Journal of Management Studies，43(2)，231-257。  new window
7.Steyaert, C.(200711)。Entrepreneuring as a conceptual attractor? A review of process theories in 20 years of entrepreneurship studies。Entrepreneurship and Regional Development，19(6)，453-477。  new window
8.Ripsas, S.(1998)。Towards an Interdisciplinary Theory of Entrepreneurship。Small Business Economics，10(2)，103-115。  new window
9.Pentland, B. T.、Feldman, M. S.(2005)。Organizational routines as a unit of analysis。Industrial and Corporate Change，14(5)，793-815。  new window
10.Shane, Scott A.、Venkataraman, Sankaran(2000)。The promise of entrepreneurship as a field of research。Academy of Management Review，25(1)，217-226。  new window
11.Latuor, B.(1988)。Mixing Humans and Non-humans Together: the Sociology of a Door-closer。Social problems，35(3)，298-310。  new window
12.Lindberg, K.、Czarniawska, B.(2006)。Knotting the Action Net, or Organizing between Organization。Scandinavian journal of management，22，292-306。  new window
13.Deamer, I.、Earle, L.(2004)。Industrial and Commercial Training。Searching for Entrepreneurship，36(3)，99-103。  new window
會議論文
1.Busenitz, L.、West, G. P.、Shepherd, D.、Nelson, T.、Chandler, G. N.、Zacharakis, A.(2001)。Entrepreneurship in Emergence: Fifteen Years of Entrepreneurship Research in Management Journals。Academy of Management meetings。Washington, D.C。  new window
圖書
1.Czarniawska, B.(2008)。Narrative we organize by。Amsterdam and Philadelphia：John Benjamins Publishing Company。  new window
2.Latour, Bruno、Porter, Catherine(2004)。Politics of Nature: How to Bring the Sciences into Democracy。Harvard University Press。  new window
3.Latour, Bruno(1987)。Science in Action: How to Follow Scientists and Engineers through Society。Harvard University Press。  new window
4.Weick, Karl E.(1995)。Sensemaking in Organizations。Sage。  new window
5.陳瑞麟(20100000)。科學哲學：理論與歷史。臺北：群學。new window  延伸查詢new window
6.林炎旦(20110000)。文化創意產業理論與實務。臺北：師大書苑。new window  延伸查詢new window
7.Latour, Bruno(1999)。Pandora's Hope: Essays on the Reality of Science Studies。Harvard University Press。  new window
8.Czarniawska, Barbara(2008)。A Theory of Organizing。Edwar Elgar Publishing。  new window
9.Law, J.、Callon, M.(1992)。The Life and Death of an Aircraft: A Network Analysis of Technical Change。Shaping Technology/Building Society: Studies in Sociotechnical Change。Cambridge, MA。  new window
圖書論文
1.Law, John(1999)。After ANT: Complexity, Naming and Topology。Actor Network Theory and After。Oxford：Blackwell。  new window
2.Callon, Michel(1986)。Elements of a Sociology of Translation: the Domestication of the Scallops and the Fishermen of St. Brieuc Bay。Power, Action, and Belief: A New Sociology of Knowledge?。London：Routledge and Kegan Paul。  new window
3.吳嘉苓、傅大為、雷祥麟(2004)。科技渴望社會。STS讀本。臺北：群學。  延伸查詢new window
4.Latour, Bruno(1986)。The Powers of Association。Power, Action, and Belief: A New Sociology of Knowledge?。Routledge and Kegan Paul。  new window
5.Callon, Michel、Latour, Bruno(1986)。Unscrewing the Big Leviathan: How Actors Macro-structure Reality and How Sociologists Help Them to Do So?。Advances in Social Theory and Methodology: Toward an Integration of Micro- and Macro-Solutions。London：Routledge & Kegan Paul。  new window
6.Gherardi, S.、Nicolini, D.(2005)。Actor-networks: Ecology and Entrepreneurs。Actor-Network Theory and Organizing。Copenhagen, Denmark：Copenhagen Business School Press。  new window
 
 
 
 
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