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題名:溫泉餐廳遊客動機、服務品質、滿意度與忠誠度影響關係之研究
書刊名:運動休閒餐旅研究
作者:沈進成 引用關係曾慈慧 引用關係
作者(外文):Shen, Ching-chengTseng, Tzu-hui
出版日期:2006
卷期:1:2
頁次:頁65-89
主題關鍵詞:遊客動機服務品質滿意度忠誠度溫泉餐廳Tourists' motivationService qualitySatisfactionLoyaltyHot spring restaurant
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(15) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:111
  • 點閱點閱:76
溫泉餐廳結合溫泉、餐飲與休閒功能,提供遊客紓壓、健康、美食與休閒的多元價值,在台灣溫泉資源豐富,社會大眾日益重視健康休閒情況下,溫泉餐廳在質與量方面將日趨蓬勃發展。本研究以溫泉餐廳的遊客動機、服務品質、滿意度與忠誠度影響關係爲研究主題,並以紗帽山溫泉餐飲區的遊客爲實證調查對象,研究結果顯示:1.在溫泉治療動機方面,以排除生活壓力及焦慮爲最高。在休閒美食動機方面,以增進家人或朋友的感情爲最高,其次爲品嚐溫泉餐飲區的特殊美食。2.遊客對服務品質的行前期望,在環境品質方面以設備與舒適度期望較高;在溫泉餐飲品質方面以人員服務態度最高;在泡湯品質方面以泡溫泉空間爲最高。3.遊客對溫泉餐廳的實際體驗,在環境品質方面以設備與舒適度較高;在溫泉餐飲品質方面以人員服務態度最高;在泡湯品質方面以泡湯價位爲最高。4.溫泉餐廳與一般餐廳不同,溫泉是吸引客人前往的重要因素。遊客對泡湯品質與環境品質的重視,大於餐飲美食。5.休閒遊憩動機主要會透過實際體驗與滿意度影響忠誠度,顯示實際體驗與滿意度爲休閒遊憩動機影響忠誠度的重要中介變數。6.實際體驗除了會透直接影響忠誠度外,也會透過滿意度來影響忠誠度。顯示滿意度爲實際體驗影響忠誠度的重要中介變數。7.行前期望對滿意度有顯著直接負向影響效果,但對忠誠度的直接影響關係不顯著。8.滿意度對忠誠度有顯著直接正向影響效果。
The hot spring restaurant combined hot spring, culinary activities and leisure function, which provided tourists multiple values of stress relieving, healthy and gastronomic food and leisure. In Taiwan, the hot spring resources were in abundance and people placed importance on healthy recreation increasingly, therefore the development of quality and quantity at hot spring restaurant will get their popularity day by day. This research was using tourists' motivation, service quality, satisfaction and loyalty of tourists who went to hot spring restaurant to be the empirical topic in Samao Mountain hot spring and dinning area. The research results were as followed: 1. All of the hot spring therapeutic motivation, life stress and anxiety relief was the highest. In leisure and gastronomic food motivation, increasing family and friends' relationship was the highest; the second was to test the special food in hot spring and dinning area. 2. The tourist's pre tour expectation which were the service quality, the facility and environmental quality was higher then others; the expectation of service attitude of hot spring's gastronomic quality was the highest; in the expectation of hot spring, bathing space of hot spring bathing quality was the highest. 3. In the real experience of hot spring restaurant, the facility and comfortable experience of environmental quality were higher; people's service of gastronomic quality was the highest; the hot spring bathing price experience of hot spring bathing experience was the highest. 4. The hot spring restaurant was different with other restaurant because hot spring was the important factor to attract tourist to visit. Therefore, tourist attached great importance to hot spring quality and environmental quality more than the gastronomic food. 5. The tourists' leisure and recreational motivation influenced loyalty by real experience and satisfaction, that demonstrate real experience and satisfaction were the mediator variable to influence the loyalty of the leisure recreational motivation. 6. Real experience not only directly influenced loyalty, but also influenced loyalty by the satisfaction, which revealed satisfaction was the very important mediator variable between real experience to influence loyalty. 7. The pre expectation had directly negative influence to satisfaction, however it directly influence to loyalty, which was not significant. 8. Satisfaction had significantly positive influence to loyalty.
期刊論文
1.沈進成、陳伯南(20050400)。宗教觀光旅遊動機、認知價值、滿意度與忠誠度關係之研究--以南投中臺禪寺為例。服務業管理評論,1(1),159-183。new window  延伸查詢new window
2.周磊(2001)。溫泉餐廳大發週休二日財。錢雜誌,108-110。  延伸查詢new window
3.鍾秀敏(19981000)。邁向二千年餐飲服務業的品質管理。品質管制月刊,34(10),23-26。  延伸查詢new window
4.Bulltena, C. L.、Klessing, L. L.(1969)。Satisfaction in Camping: A Conceptualization and Guide at Social research。Journal of Leisure Research,1(4),348-364。  new window
5.Backman, S. J.、Veldkamp, C.(1995)。Examination of Relationship Between Service Quality and User Loyalty。Journal of Park and Recreation Administration,13(2),29-41。  new window
6.呂鴻德、賴宏誌、謝憶文(20001200)。顧客滿意構面、品牌忠誠度與顧客終身價值關係之研究--LISREL模式之實證。中原學報,28(4),25-36。  延伸查詢new window
7.Schreyer, R. S.、Roggenbuck, J. W.(1978)。The Influence of Experience Expectation on Crowding Perceptions and Social-Psychological Carrying Capacities。Leisure Sciences,1(4),373-394。  new window
8.陳勁甫、林淑萍(20020600)。國內航空客運旅客對網路訂位售票滿意度分析之研究。旅遊管理研究,2(1),1-22。new window  延伸查詢new window
9.沈進成、謝金燕(20030600)。宗教觀光吸引力、滿意度與忠誠度關係之研究--以高雄佛光山為例。旅遊管理研究,3(1),79-95。new window  延伸查詢new window
10.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
11.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
12.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
13.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
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15.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
會議論文
1.陳美合(2000)。以顧客遊憩需求探討國內民營遊樂區機械遊具設施之引進。千禧古蹟管理與觀光遊憩學術研討會,271-284。  延伸查詢new window
2.Hall, C. M.、Macionis, N.(1997)。Wine Tourism in Australia and New Zealand。ATLAS 1997。Portugal。  new window
3.張寶堂(2000)。台灣的溫泉與溫泉探勘。全國溫泉觀光會議。交通部觀光局。35-42。  延伸查詢new window
研究報告
1.Gronroos, Christian(1983)。Strategic Management and Marketing in the Service Sector。Marketing Science Institute。  new window
學位論文
1.劉小瑋(1997)。台北地區老人餐廳消費行為之研究(碩士論文)。文化大學。  延伸查詢new window
2.吳正雄(1998)。國際來華旅客對中華餐飲消費行為之研究(碩士論文)。中國文化大學。  延伸查詢new window
3.張淑雲(1996)。以顧客滿意度建立餐廳服務品質評估模式之研究:以牛排西餐廳為例(碩士論文)。文化大學。  延伸查詢new window
4.蕭淑藝(1996)。中西式速食餐廳服務品質之比較研究(碩士論文)。東海大學。  延伸查詢new window
5.蘇永盛(1994)。以顧客滿意度為途徑建立我國優良商店認證制度之研究--以中式餐飲業為實證(碩士論文)。國立中興大學。  延伸查詢new window
6.余幸娟(2000)。宗教觀光客旅遊動機與其滿意度之研究--以台南南鯤鯓代天府為例(碩士論文)。中國文化大學。  延伸查詢new window
7.陳慧君(2002)。台灣基督教徒旅遊行為之研究(碩士論文)。中國文化大學。  延伸查詢new window
8.林山豐(1989)。服務業服務品質之研究:以臺北市之本國銀行、外來速食業及百貨業為例(碩士論文)。淡江大學。  延伸查詢new window
9.林怡安(2002)。以遊客滿意度探討博物館服務品質之研究--以國立自然科學博物館為例(碩士論文)。南華大學。  延伸查詢new window
圖書
1.佐藤誠、黃靜儀(2005)。Nasari 迎接綠色假期時代。台北:中國生產力中心。  延伸查詢new window
2.高秋英(1994)。餐飲服務。台北:揚智文化事業股份有限公司。  延伸查詢new window
3.陳思倫、宋秉明、林連聰(2000)。觀光學概論。台北:世新大學。  延伸查詢new window
4.Juran, J. M.(1974)。Quality control handbook。McGraw-Hill。  new window
5.Griffin, J.(1996)。Customer Loyalty。New York:Simon & Schuster Inc.。  new window
圖書論文
1.Hall, C. M.、Sharples, L.(2003)。The Consumption of Experiences or the Experience of Consumption? An Introduction to the Tourism to Taste。Food tourism around the world: Development, management and markets。Oxford:Butterworth Heinemann。  new window
2.Hempel, D. J.(1977)。Consumer Satisfaction with the Home Buying Process: Conceptualization and Measurement。The Conceptualization of consumer Satisfaction and dissatisfaction。Marketing Science Institute。  new window
 
 
 
 
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