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題名：綠島水域運動觀光客行為傾向模式中介效果驗證之研究
書刊名：運動休閒管理學報
作者：徐茂洲
作者(外文)：Hsu, Mao-chou
出版日期：2013
卷期：10:2
頁次：頁41-61
主題關鍵詞：計畫行為理論；運動觀光；中介效果；信賴區間法；Theory of planned behavioral；TPB；Sports tourism；Mediator effects；Bootstrap method
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  • 被引用次數被引用次數:期刊(9) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:275
  • 點閱點閱:57
本研究目的以MacKinnon（2008）之信賴區間法（bootstrap method）法，依據Ajzen（1985）「計劃行為理論」架構，驗證綠島地區水域運動觀光客行為傾向中「主觀規範」之中介效果。本研究方法：以問卷調查方法，共得有效問卷378份，問卷有效率為94.5%。資料處理以AMOS 19.0進行結構方程模式（SEM）之資料分析，探討各因素間的因果關係。結果：一、期望共變異數矩陣與樣本共變異數矩陣無差異成立。二、態度、主觀規範、行為控制知覺對行為傾向；主觀規範對態度均達顯著影響。三、主觀規範透過態度對行為傾向不存在中介效果。結論：綠島水域運動觀光客行為傾向模式可以解釋運動觀光客對水域運動觀光的參與行為傾向。
This research purpose was introduces MacKinnon's (2008) bootstrap method of analysis for the mediation and effects. This study modifies Ajzen's (1985) theory of planned behavior by constructing a behavior intention model for sports tourists in the water recreational areas of Green Island. Methods: A structural questionnaire was used to collect data. This study collected 378 valid survey responses for a return rate of 94.5%. The sample was used to analyze the cause and effect relationships within the model using structural equation modeling (SEM) by Amos 19.0. Results: 1.This verified that there has been no variance between the covariance matrix and sample covariance matrix of sports tourists in water recreational areas of Green Island in the behavioral intention model. 2. Attitude (AT), perceived behavioral control (PBC) and subjective norm (SN) have significant effects on behavioral intention (BI). Subjective norm (SN) has a significant effect on attitude (AT). 3. It appears that attitude (AT) does not play a mediating role concerning behavioral intention (BI). Conclusion: The model could be a fitting model for explaining intentions of sport tourists to participate in water sport tourism on Green Island.
期刊論文
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學位論文
1.曾盛義(2009)。銀髮族對運動觀光認知與阻礙之研究(碩士論文)。大仁科技大學，屏東縣。  延伸查詢new window
2.李莉莉(2002)。綠島觀光衝擊之探討(碩士論文)。國立東華大學。  延伸查詢new window
圖書
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其他
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2.綠島資訊服務網(2011)。旅遊資訊熱門景點，http://green.taitung.gov.tw/travel/tr_page1_3.asp， 2011/11/12。  延伸查詢new window
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圖書論文
1.Marsh, H. W.、Wen, Z.、Hau, K. T.(2006)。Structural equation models of latent interaction and quadratic effects。Introduction to structural equation modeling: A second course。Mahwah, NJ：Erlbaum。  new window
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