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題名:探討餐飲管理學生修讀認證數位學習課程後持續修課意圖的影響因素
書刊名:餐旅暨觀光
作者:劉聰仁 引用關係吳佳欣
作者(外文):Liu, Tsong-zenWu, Chia-shin
出版日期:2017
卷期:14:1
頁次:頁19-35
主題關鍵詞:認證數位學習課程餐飲管理學生知覺有用性課程滿意度持續修課意圖Certified eLearning courseFood and Beverage Management StudentPerceived usefulnessCourse satisfactionELearning continuance intention
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數位教材內容和數位課程經營是數位學習課程的兩大組成要素,本研究主要探討餐飲管理系學生持續修讀通過教育部數位教材和數位課程認證之線上課程的影響因素,研究對象為修讀餐飲資訊管理課程的學生,研究流程先採用深度訪談找出修課學生認知重要的數位課程認證指標,再以這些認證指標作為知覺有用性構面問項,採用學者Bhattacherjee(2001)提出的接受後資訊系統持續使用模式(ISCM)為研究架構,進行所有完成修課學生的問卷調查,探討學生對於數位學習課程的知覺有用性、確認、滿意度和持續使用意圖的多元迴歸關係。問卷資料採用SmartPLS軟體進行PLS-SEM分析,研究結果顯示學生修讀數位學習課程的確認對於知覺有用性有顯著的正向影響,而學生的修讀課程確認和知覺有用性對於數位學習課程的滿意度也有顯著的正向影響,再者,學生的課程滿意度和知覺有用性對於持續修讀數位學習課程的意圖有顯著的正向影響。因此,本研究證實採用通過認證的數位教材內容和數位課程經營模式能夠有效影響餐飲管理系學生持續修讀數位學習課程的意圖。
Two important components of an eLearning course are e-material content and e-course operation. This research focuses on studying the influencing factors of continuance intention of food and beverage management students to study the MOE certified e-material and e-course online course. The research targets are students that studied Food and Beverage Information Management course. Firstly, the perceived important e-course certification indexes were found by interviewing the studying students. Then, the questions of perceived usefulness construct used these important indexes as content. The Information System Continuance Model (ISCM) which was proposed by Bhattacherjee(2001) was used as the research frame. The questionnaires were distributed to all students who had completed the certified eLearning course. Multi-regression method were used to discover the relation between perceived usefulness, confirm, satisfaction and continuance intention of these students for the certified eLearning course. PLS-SEM was used to analyze the received questionnaires' data by SmartPLS software. The analysis results show that students' confirmation of the certified eLearning course has significant positive impact on the perceived usefulness of students. In addition, students' confirmation and perceived usefulness of the certified eLearning course also have significant positive impact on the course satisfaction. Moreover, perceived usefulness and course satisfaction of students have significant positive impacts on the continuance using intention of students for the certified eLearning course. Therefore, this empirical study verified that using the eLearning course with certified e-material content and e-course operation method can effectively affect eLearning continuance intention of Food and Beverage Management students.
期刊論文
1.連廷嘉、施智元(20090800)。傳統和數位教學情境設計理論與應用。研習資訊,26(4),43-50。  延伸查詢new window
2.范懿文、王文秀(20120600)。整合兩階段認知改變模型探討數位學習系統滿意度之研究。資訊與管理科學,5(1),93-112。  延伸查詢new window
3.夏榕文、曾愛華(20050700)。數位學習特性對學習滿意度之影響--探討學習知覺之中介效果。中華管理學報,S2,43-52。new window  延伸查詢new window
4.Spreng, Richard A.、Mackoy, Robert D.(1996)。An Empirical Examination of a Model of Perceived Service Quality and Satisfaction。Journal of Retailing,72(2),201-214。  new window
5.吳美美(20041000)。數位學習現況與未來發展。圖書館學與資訊科學,30(2),92-106。new window  延伸查詢new window
6.施文玲(20070200)。以學習理論為基礎的數位化教學策略。生活科技教育月刊,40(2),23-41。  延伸查詢new window
7.李建億、朱國光(20070300)。數位化學習環境新趨勢。國教之友,58(3)=584,8-16。  延伸查詢new window
8.邱玉菁(20040600)。數位學習之學習成果的再思考。教育資料與圖書館學,41(4),561-581。new window  延伸查詢new window
9.顏春煌(2006)。數位學習專案管理。空大學訊,397,106-114。  延伸查詢new window
10.Schmidt, Jeffrey B.、Spreng, Richard A.(1996)。A proposed model of external consumer information search。Journal of the Academy of Marketing Science,24(3),246-256。  new window
11.Bhattacherjee, Anol(2001)。Understanding Information Systems Continuance: An Expectation-Confirmation Model。MIS Quarterly,25(3),351-370。  new window
12.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
13.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
學位論文
1.許賢陽(2008)。PDA路邊停車資訊系統對巡場開單人員影響因素探討--以高雄市政府交通局為例(碩士論文)。國立中山大學。  延伸查詢new window
2.楊桂卿(2014)。以科技接受模式探討國中教師以數位學習在職進修之意向之研究(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.顏春煌(2012)。數位學習:觀念、方法、實務、設計與實作。台北:碁峰資訊。new window  延伸查詢new window
2.黃國禎、蘇俊銘、陳年興(2012)。數位學習導論與實務。臺北:博碩文化股份有限公司。  延伸查詢new window
3.Clark, R. C.、Mayer, R. E.(2003)。E-Learning and the science of instruction。San Francisco, California:Jossey-Bass。  new window
4.教育部(2010)。技職教育再造方案手冊。教育部。  延伸查詢new window
5.教育部(2013)。第二期技職教育再造方案手冊。台北:教育部。  延伸查詢new window
6.蔡義昌(2011)。我國數位學習與典藏產業未來發展願景。台北:資訊工業策進會。  延伸查詢new window
其他
1.Fishbein, Martin,Ajzen, Icek(1975)。Belief, attitude, intention and behavior: An introduction to theory and research,http://people.umass.edu/aizen/f&a1975.html。  new window
2.Pirouz, D. M.(2006)。An overview of partial least squares,http://www.merage.uci.edu/~dpirouz04/research/pls/PLS.pdf。  new window
圖書論文
1.Locke, E. A.(1976)。The nature and causes of job satisfaction。Handbook of Industrial and Organizational Psychology。New York:Wiley & Sons。  new window
 
 
 
 
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