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題名:探究會議展覽業服務品質之影響要素
書刊名:品質學報
作者:曾建榮邱博賢朱國光 引用關係李承翰
作者(外文):Tseng, Chien-lungChiu, Po-hsienChu, Kuo-kuangLee, Cheng-han
出版日期:2017
卷期:24:6
頁次:頁431-451
主題關鍵詞:會展產業服務品質模糊層級分析法Convention and exhibition industryMICEService qualityFuzzy AHP
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:9
期刊論文
1.Yuan, Jingxue(Jessica)、Jang, SooCheong(Shawn)(2008)。The effects of quality and satisfaction on awareness and behavioral intentions: Exploring the role of a wine festival。Journal of Travel Research,46(3),279-288。  new window
2.曾建榮、馮祥勇、朱國光(20120600)。以體驗行銷觀點探討大專校院生職場見習與滿意度之研究--以休閒觀光產業為例。餐旅暨觀光,9(2),73-90。new window  延伸查詢new window
3.林士彥、鄭健雄(20091200)。以平衡計分卡觀點探討休閒渡假旅館績效指標--應用模糊層級分析法。品質學報,16(6),441-459。new window  延伸查詢new window
4.Shipley, D.、Egan, C.、Wong, K. S.(1993)。Dimensions of trade show exhibiting management。Journal of Marketing Management,9(1),55-63。  new window
5.Kijewski, V.、Yoon, E.、Young, G.(1993)。How exhibitors select trade shows。Industrial Marketing Management,22(4),287-298。  new window
6.Li, L. Y.(2007)。Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective。Industrial Marketing Management,36(3),360-370。  new window
7.Hansen, K.(2004)。Measuring performance at trade shows scale development and validation。Journal of Business Research,57(1),1-13。  new window
8.Hultsman, W.(2001)。From the eyes of an exhibitor: Characteristics that make exhibitions a success for all stakeholders。Journal of Convention & Exhibition Management,3(3),27-44。  new window
9.Grönroos, C.(1978)。A service-oriented approach to marketing of services。European Journal of Marketing,12(8),588-601。  new window
10.Büyüközkan, G.、Çifçi, G.、Güleryüz, S.(2011)。Strategic analysis of healthcare service quality using fuzzy AHP methodology。Expert Systems with Applications,38(8),9407-9424。  new window
11.曾建榮、李承翰、朱國光(20140300)。地方文化產業服務品質、顧客滿意與行為意圖之研究。顧客滿意學刊,10(1),93-113。new window  延伸查詢new window
12.Getz, Donald(2008)。Event tourism: Definition, evolution, and research。Tourism Management,29(3),403-428。  new window
13.Weber, K.(2001)。Meeting planners' use and evaluation of convention and visitor bureaus。Tourism Management,22(6),599-606。  new window
14.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality。Journal of Retailing,64(1),12-40。  new window
15.Chen, C. F.(2006)。Applying the analytical hierarchy process (AHP) approach to convention site selection。Journal of Travel Research,45(2),167-174。  new window
16.Chen, Y.-F.、Mo, H.-E.(2012)。Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition。Tourism Management Perspectives,1,28-33。  new window
17.Johnston, M. W.、Parasuraman, A.、Futrell, C. M.、Black, W. C.(1990)。A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment During Early Employment。Journal of Marketing Research,27(3),333-344。  new window
18.Baloglu, S.、Love, C.(2001)。Association meeting planners' perceptions of five major convention cities: Results of the pre-test。Journal of Convention and Exhibition Management,3(1),21-30。  new window
19.Xu, Ruoning、Zhai, Xiaoyan(1992)。Extensions of the analytic hierarchy process in fuzzy environment。Fuzzy Sets and Systems,52(3),251-257。  new window
20.Breiter, D.、Milman, A.(2006)。Attendees' Needs and Service Priorities in A Large Convention Center: Application of The Importance-Performance Theory。Tourism Management,27(6),1364-1370。  new window
21.Tzeng, G.-H.、Teng, J.-Y.(1993)。Transportation investment project selection with fuzzy multiobjective。Transportation Planning and Technology,17(2),91-112。  new window
22.Tanner, J. F. Jr.、Chonko, L. B.、Ponzurick, T. V.(2001)。A learning model of trade show attendance。Journal of Convention & Exhibition Management,3(3),3-26。  new window
23.Severt, D.、Wang, Y.、Chen, P.-J.、Breiter, D.(2007)。Examining the motivation, perceived performance, and behavioral intentions of convention attendees: evidence from a regional conference。Tourism Management,28(2),399-408。  new window
24.Pitt, L. F.、Watson, R. T.、Kavan, C. B.(1995)。Service quality: a measure of information system effectiveness。MIS Quarterly,19(2),173-187。  new window
25.Kuo, C.-M.、Chen, L.-C.、Lin, S.-Y.(2010)。Exploring the relationship between hotel-based service attribute importance and customer satisfaction at international conferences in Taiwan。Journal of Convention & Event Tourism,11(4),293-313。  new window
26.Lee, H.-R.、McKercher, B.、Kim, S. S.(2009)。The relationship between convention hosts and professional conference organizers。International Journal of Hospitality Management,28(4),556-562。  new window
27.Jung, Mihae(2005)。Determinants of exhibition service quality as perceived by attendees。Journal of Convention & Event Tourism,7(3/4),85-98。  new window
28.Grönroos, C.(1990)。Relationship approach to marketing in service contexts: the marketing and organizational behavior interface。Journal of Business Research,20(1),3-11。  new window
29.Crouch, G. I.、Ritchie, J. R. B.(1997)。Convention site selection research: a review, conceptual model, and propositional framework。Journal of Convention & Exhibition Management,1(1),49-69。  new window
30.Chen, H.-C.、Chiou, C.-Y.、Yeh, C.-Y.、Lai, H.-L.(2012)。A study of the enhancement of service quality and satisfaction by Taiwan MICE service project。Procedia-Social and Behavioral Sciences,40,382-388。  new window
31.Chu, K.-K.、Li, C.-H.、Chiu, P.-H.(2010)。A study of the quality of police services in exercising public power in Taiwan。Total Quality Management & Business Excellence,21(5),537-551。  new window
32.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
33.Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。  new window
34.Brady, M. K.、Cronin, J. J. Jr.、Brand, R. R.(2002)。Performance-only measurement of service quality: a replication and extension。Journal of Business Research,55(1),17-31。  new window
35.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
36.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
37.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
38.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research,27(3),785-804。  new window
39.Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。  new window
40.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control,8(3),338-353。  new window
41.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research。Journal of Marketing,58(1),111-124。  new window
會議論文
1.Kim, N.(2008)。The relationship between exhibitors' show performance and service quality of trade show: research based on international trade shows held in Korea。International Business Research Seminar, George Washington University。Washington, DC。  new window
學位論文
1.Kweon, C. H.(2003)。Impacts of International Exhibition Services Organizer's Perception and Participant's Satisfaction(博士論文)。Sejong University,Seoul。  new window
圖書
1.ASAE(1995)。Association meeting trends。Washington, D.C.:ASAE。  new window
2.Kotler, P.、Armstrong, G.(2012)。Marketing: An introduction。Englewood Cliffs, NJ:Prentice Hall。  new window
3.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases, and Readings。Allyn and Bacon。  new window
4.中華民國對外貿易發展協會(2012)。2012年外貿協會工作年報。臺北:中華民國對外貿易發展協會。  延伸查詢new window
5.姚晤毅(2013)。展覽行銷與管理實務。臺北:鼎茂。  延伸查詢new window
6.Morrow, S. L.(2002)。The Art of the Show: An Introduction to the Study of Exposition Management。Dallas, TX:IAEM Foundation。  new window
7.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
其他
1.Janakiraman, S.(2012)。Growth and importance of the MICE industry,http://www.biztechreport.com/story/1830-growth-and-importance-mice-industry。  new window
圖書論文
1.Rust, R. T.、Oliver, R. L.(1994)。Service Quality: Insights and Managerial Implications from the Frontier。Services Quality: New Directions in Theory and Practice。SAGE Publications。  new window
 
 
 
 
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