:::

詳目顯示

回上一頁
題名:顧客價值觀與顧客滿意度中介效果之影響--以銀行業為例
書刊名:臺北城市大學學報
作者:馬良涵謝錦淇
作者(外文):Ma, Liang-hanHsieh, Jin-chi
出版日期:2019
卷期:42
頁次:頁193-212
主題關鍵詞:企業形象人性化的顧客服務商品顧客價值觀顧客滿意度顧客忠誠度Enterprise imageHumanized serviceCommodityCostomer valueCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:23
  • 點閱點閱:8
期刊論文
1.Shoham, A.(1998)。Export performance: a conceptualization and empirical assessment。Journal of International Marketing,6(3),57-81。  new window
2.Vahie, Archna、Paswan, Audhesh(2006)。Private label brand image: Its relationship with store image and national brand。International Journal of Retail and Distribution Management,34(1),67-84。  new window
3.Wilding, Richard、Juriado, Rein(2004)。Customer perceptions on logistics outsourcing in the European consumer goods industry。International Journal of Physical Distribution and Logistics Management,34(8),628-644。  new window
4.Dick, A. S.、Basu, K.(1994)。Customer Loyalty: Towards an Integrated Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
5.Nguyen, N.、Leblanc, G.(2001)。Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
6.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing,12(4),11-20。  new window
7.Chumpitaz, Ruben C.、Paparoidamis, Nicholas G.(2004)。Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction。Managing Service Quality: An International Journal,14(2/3),235-248。  new window
8.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Customer orientation: Effects on customer service perceptions and outcome behaviors。Journal of Service Research,3(3),241-251。  new window
9.Lapierre, Jozee(2000)。Customer-perceived value in industrial contexts。Journal of Business and industrial Marketing,15(2/3),122-140。  new window
10.劉祥熹、涂登才、羅建昇(20100600)。從關係價值與關係品質觀點探討品牌形象對消費者滿意度與忠誠度之影響--臺灣筆記型電腦產業為例。管理學報,27(3),225-245。new window  延伸查詢new window
11.Garvin, David A.(1984)。What Does "Product Quality" Really Mean?。MIT Sloan Management Review,26(1),25-43。  new window
12.Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(198308)。Modelling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research,20,296-304。  new window
13.Ali, R.、Leifu, G.、Rafiq, M. Y.、Hassan, M.(2015)。Role of perceived value, customer expectation, corporate image and perceived service quality on the customer satisfaction。The Journal of Applied Business Research,31(4),1425-1436。  new window
14.Cronin, J. J.、Brady, M. K.、Hult, G. T. M.(2000)。Assessing the effects of quality, value and customer satisfaction on customer behavior intentions in service environments。Journal of retailing,76,193-218。  new window
15.Kandampully, J.、Suhartanto, D.(2000)。Customer Loyalty in the Hotel Industry: The Roll of Customer Satisfaction and Image。International Journal of Contemporary Hospitality Management,12(6),346-351。  new window
16.Parsuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations As a Comparison Standard in Measuring Service Quality: Implication for Further Research。The Journal of Marketing,58(1),111-124。  new window
17.Singh, J.、Sirdeshmukh, D.(2000)。Agency and Trust Mechanisms in Relational Exchanges。Journal of the Academy of Marketing Science,28(1),150-167。  new window
18.林素綉(20120600)。從顧客知覺關係利益觀點探討壽險業顧客關係加強努力對關係結果之影響。管理學報,29(3),207-228。new window  延伸查詢new window
19.Dresner, M.、Xu, K.(1995)。Customer service, customer satisfaction, and corporate performance in the service sector。Journal of Business Logistics,16(1),23-40。  new window
20.Makori, W. M.、Mwirigi, F. M.(2013)。The relationship between corporate clients' satisfaction in corporate banking services and their loyalty to the bank: a study of commercial banks in Mombasa city。International Journal of Management Research and Business Strategy,2(4),144-161。  new window
21.方正儀(2007)。打開創新的大門,脫離迷宮的困境。管理雜誌,392,30-32。  延伸查詢new window
22.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research,1(1),82-92。  new window
23.Albrecht, K.(1994)。Customer value。Executive excellence,11(9),14-15。  new window
24.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
25.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
26.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
27.Wong, Amy、Sohal, Amrik(2003)。Service Quality and Customer Loyalty Perspectives on Two Levels of Retail Relationships。Journal of Services Marketing,17(5),495-513。  new window
28.Oliver, Richard L.(1980)。A Cognitive Model for the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
29.Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review,71(2),64-73。  new window
30.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
31.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
32.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。  new window
33.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
34.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
35.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
學位論文
1.黃明政(2004)。銀行業服務品質、企業形象與顧客忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
2.林育卉(2000)。企業形象、顧客滿意與品牌權益之關係研究--以連鎖便利商店為例(碩士論文)。銘傳大學。  延伸查詢new window
3.王仲三(2003)。家電門市服務品質之顧客滿意度研究(碩士論文)。義守大學。  延伸查詢new window
4.洪慈鎂(2003)。顧客與金融產業之企業形象、關係行銷,對信任度、滿意度與後續使用意願的影響(碩士論文)。東吳大學。  延伸查詢new window
5.陳鉦達(2002)。企業形象、服務補救期望與補救後滿意度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
6.洪嘉蓉(2004)。服務品質、滿意度與忠誠度關係之研究--以中華電信公司ADSL顧客為例(碩士論文)。大葉大學。  延伸查詢new window
圖書
1.Armstrong, G.、Kotler, P.(2002)。Marketing and Introduction。New Jersey:Prentice Hall。  new window
2.Strauss, J.、Forest, R.(2001)。E-Marketing。Upper Saddle River, NJ:Prentice-Hall。  new window
3.Boulding, K. E.(1961)。The image: Knowledge in life and society。The University of Michigan Press。  new window
4.林陽助(2003)。服務行銷。臺北:精湛行銷企劃工作室。  延伸查詢new window
5.Walters, C. G.(1978)。Consumer Behavior: A Integrated Framework。New York:Richard D. Irwin Inc.。  new window
6.高希均(1985)。企業形象--良性循環的原動力。台北:天下文化出版社。  延伸查詢new window
7.Keller, K. L.(2000)。Building and Managing of Corporate Brand Equity。London:Oxford University Press。  new window
8.Tidd, J.、Hull, F. M.(2003)。Service innovation: organizational responses to technological opportunities and market imperatives。London:Imperial College Press。  new window
9.Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Prentice-Hall。  new window
10.Zeithaml, V. A.、Bitner, M. J.(1996)。Service marketing。New York:McGraw Hill。  new window
11.Loudon, D. L.、Bitta, A. J. D.(1993)。Consumer Behavior: Concepts and Applications。New York:McGrew Hill。  new window
12.Walton, S. D.(1996)。American Business and Its Enviornment。New York:Mac Milton Company。  new window
13.Berry, L. L.、Parasuraman, A.(1991)。Marketing Services: Competing Through Quality。New York, NY:The Free Press。  new window
14.Robbins, S. P.、Judge, T. A.(2012)。Essentials of organizational behavior。Pearson Education Limited。  new window
15.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
16.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
17.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
18.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity。Englewood Cliffs, NJ:Prentice Hall。  new window
19.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Hempel, D. J.(1977)。Consumer Satisfaction with the Home Buying Process: Conceptualization and Measurement。The Conceptualization of consumer Satisfaction and dissatisfaction。Marketing Science Institute。  new window
2.Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluation。Perceived quality: How consumers view stores and merchandise。Lexington Books。  new window
3.Wetzel, M.、Ruyter, K.、Lemmink, J.(2000)。Antecedents and consequences of service quality in business-to-business services。Handbook of Service Marketing and Management。Newbury Park:Publication, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 服務品質與服務補救對顧客忠誠度影響之研究—以基隆港郵輪乘客為例
2. 病患忠誠影響來源與醫院、醫師中介關係之研究-以台中地區醫院為例
3. 從知覺價值觀點探討影響顧客満意度及行為意圖之因素-以星巴克咖啡為例
4. 臺灣國際觀光旅館服務品質、顧客滿意度與顧客忠誠度之關係研究─兼論顧客滿意度之中介效果
5. 台灣B2B驗證服務產業服務品質、品牌信任、關係行銷對顧客滿意度與忠誠度影響之研究
6. 服務補救品質與顧客忠誠度之關係-兼論服務失誤與企業形象之干擾效果
7. 學校品牌形象、學校服務品質及行銷策略與學生滿意度關聯性研究—以大學餐旅系為例
8. 連鎖生鮮超市服務品質、顧客滿意度與顧客忠誠度之相關性研究 - 信賴感與關係慣性的干擾效果
9. 資料庫行銷中顧客終身價值觀點下整合式觀念性CRM模型之建構
10. 併購後企業品牌名稱重配置對顧客知覺反應影響之研究-探討同異業併購類型及顧客嵌陷的調節效果
11. 社區大學社會資本構成要素之研究
12. 微部落格行銷之研究
13. 台商進入大陸內銷市場行銷能力對經營績效影響之研究
14. 值得信賴、信任、價值、滿意度與忠誠度關係之研究─以國際航空旅客為例
15. 服務品質、企業形象、顧客滿意度對顧客忠誠度關聯性之研究—以高等海事教育機構為例
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE