餐廳品牌權益、顧客滿意度與行為意圖之研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	餐廳品牌權益、顧客滿意度與行為意圖之研究
書刊名：	餐旅暨觀光
作者：	宋永坤／張國謙／胡維芯
作者(外文)：	Sung, Yung-kun／Chang, Kuo-chien／Hu, Wei-hsin
出版日期：	2013
卷期：	10:4
頁次：	頁179-201
主題關鍵詞：	品牌權益；顧客滿意度；行為意圖；Brand equity；Customer satisfaction；Behavioral intention
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(5) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:5 共同引用:0 點閱:16

本研究旨在探討餐廳品牌權益（品牌覺察與聯想、品牌形象、硬體設備、員工行為、品牌認同、及生活型態一致性）對顧客滿意度、及顧客滿意度對行為意圖（顧客忠誠度及轉換意願）之影響。問卷調查以前往西堤牛排餐廳消費之顧客為研究對象，共抽得246份的有效問卷。本研究發現品牌覺察與聯想、硬體設備、員工行為、及品牌認同對顧客滿意度有顯著之正向影響；而品牌形象及生活型態一致性對顧客滿意度並無顯著效果。顧客滿意度對顧客忠誠度及轉換意願皆有顯著之正向影響。同時亦提出未來研究建議與討論。

以文找文

The effects of steam heating, addition of sugar and citric acid on banana puree (filling) charcaterics were studied. Regarding to the physicochemical analysis of the steam-heated banana puree, the residual activity of PPO was 2.70% and the residual activity of POD was 4.17% after banana heating for 8 min. The residual activity of PPO was 0.9% and the residual activity of POD was 0% after banana heating for 10 min. Both enzyme activity was inhibited, thus banana b value (yellowness) was higher after steam heating treatment. The banana puree showed more banana aroma and flavor after steam-heated for 8 min, and this processing condition was suitable for banana filling processing. Adding sugar increased the total soluble solids, and decreased water activity. Sugar addition from 0% to 40%, the water activity of banana filling decreased from 0.934 to 0.591, and it was apparently showed bright yellow and full of aroma. In our studies, banana cakes adding 40% sugar and 0.4% citric acid showed highest hedonic sensory overall acceptability.

以文找文

期刊論文
1.	Xu, J. B.、Chan, A.(2010)。A conceptual framework of hotel experience and customer-based brand equity-Some research questions and implications。International Journal of Contemporary Hospitality Management，22(2)，174-193。
2.	Ekinci, Y.、Massey, G. R.、Dawes, P. L.(2008)。An extended model of the antecedents and consequences of consumer satisfaction for hospitality services。European Journal of Marketing，42(1/2)，35-68。
3.	Heung, V. C. S.、Wong, M. Y.、Qu, H.(2002)。A study of tourists, satisfaction and post-experience behavioral intentions in relation to airport restaurant services in the Hong Kong SAR。Journal of Travel & Tourism Marketing，12(2/3)，111-135。
4.	del Rio, A. B.、Vazquez, R.、Iglesias, V.(2001)。The Role of the Brand Name in Obtaining Differential Advantages。Journal of Products and Brand Management，10(6)，452-465。
5.	Ferreira, R. R.(1996)。The effect of private club members' characteristics on the identification level of members。Journal of Hospitality and Leisure Marketing，4(3)，41-62。
6.	Kim, H.(2009)。The moderating role of variety seeking in the effect of service satisfaction on repurchase intention。Journal of Marketing Management Research，14(2)，123-139。
7.	Lam, T. C. Y.、Heung, V. C. S.(1998)。University food service in Hong Kong: A study of consumers' expectations and satisfaction levels。Journal of College and University Foodservice，3(4)，3-12。
8.	Long, M. M.、Shiffman, L. G.(2000)。Consumption values and relationships: Segmenting the market for frequency programs。Journal of Consumer Marketing，17(3)，214-232。
9.	Madanoglu, M.(2004)。Validating restaurant service quality dimensions。Journal of Foodservice Business Research，7(4)，127-147。
10.	Namkung, Y.、Jang, S.(2007)。Does food quality really matter in restaurant? Its impact on customer satisfaction and behavioral intentions。Journal of Hospitality & Tourism Research，31(3)，387-410。
11.	Oh, H.、Hsu, C. H. C.(2014)。Assessing equivalence of hotel brand equity measures in cross-cultural contexts。International Journal of Hospitality Management，36(1)，156-166。
12.	Park, J. W.、Robertson, R.、Wu, C. L.(2004)。The effects of airline service quality on passenger's behavioral intentions: a Korean case study。Journal of Air Transport Management，10(6)，435-439。
13.	Robertson, K. R.(1987)。Recall and recognition effects of brand name imagery。Psychology & Marketing，4(1)，3-15。
14.	So, K. K. F.、King, C.(2010)。When experience matters: Building and measuring hotel brand equity- the customers' perspective。International Journal of Contemporary Hospitality Management，22(5)，589-608。
15.	Tsai, H.、Cheung, C.、Lo, A.(2010)。An exploratory study of the relationship between customer-based casino brand equity and firm performance。International Journal of Hospitality Management，29(4)，754-757。
16.	Yoon, H. S.、Bae, S. W.(2010)。The relationship between customer satisfaction and customer loyalty。Journal of Marketing Management Research，15(2)，71-92。
17.	Chao, P.(2008)。Exploring the nature of the relationships between service quality and customer loyalty: An attribute-level analysis。The Service Industries Journal，28(1)，95-116。
18.	Lee, J. S.、Back, K. J.(2008)。Attendee-based brand equity。Tourism Management，29(2)，331-344。
19.	Durukan, T.、Bozaci, I.、Dogan, T. T.(2011)。Mobile number portability in Turkey: an empirical analysis of consumer switching behavior。European Journal of Social Sciences，20(4)，572-585。
20.	Dekimpe, M. G.、Steenkamp, J.-B. E. M.、Mellens, M.、Abeele, P. V.(1997)。Decline and variability in brand loyalty。International Journal of Research in Marketing，14(5)，405-420。
21.	Faullant, R.、Matzler, K.、Füller, J.(2008)。The impact of satisfaction and image on loyalty: The case of alpine ski resorts。Managing Service Quality: An International Journal，18(2)，163-178。
22.	Fullerton, G.、Taylor, S. F.(2002)。Mediating, interactive, and non-linear effects in service quality and satisfaction with services research。Canadian Journal of Administrative Sciences，19(2)，124-136。
23.	Ha, Jooyeon、Jang, SooCheong(2013)。Variety seeking in restaurant choice and its drivers。International Journal of Hospitality Management，32(1)，155-168。
24.	Jung, H. S.、Yoon, H. S.(2012)。Why do satisfied customer switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement。International Journal of Hospitality Management，31(3)，875-884。
25.	Chattopadhyay, A.、Alba, J. W.(1988)。The situational importance of recall and inference in consumer decision making。Journal of Consumer Research，15(1)，1-12。
26.	Kim, W. G.、Jin-Sun, B.、Kim, H. J.(2008)。Multidimensional Customer-based Brand Equity and Its Consequences in Mid-Priced Hotels。Journal of Hospitality and Tourism Research，32(2)，235-254。
27.	Kim, Young Hoon、Kim, Min Cheol、Goh, Ben K.(2011)。An examination of food tourist's behavior: Using the modified theory of reasoned action。Tourism Management，32(5)，1159-1165。
28.	Steenkamp, E. M.、Baumgartner, H.(1992)。Then role of optimum stimulation level in exploratory consumer research。Journal of Consumer Research，19(3)，434-448。
29.	Tarn, J. L. M.(1999)。The effects of service quality, perceived value and customer satisfaction on behavioural intentions。Journal of Hospitality and Leisure Marketing，6(4)，31-43。
30.	Onkvisit, Sak、Shaw, John(1987)。Self-concept and image congruence: some research and managerial implications。Journal of Consumer Marketing，4(1)，13-23。
31.	Choi, J. B.、Kim, K.、Choi, I.、Yi, Y.(2006)。Variety-seeking tendency in choice for others: Interpersonal and intrapersonal causes。Journal of Consumer Research，32(4)，590-595。
32.	Kim, J.-H.、Hyun, Y. J.(2011)。A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector。Industrial Marketing Management，40(3)，424-438。
33.	Jacoby, Jacob(1971)。A model of multi-brand loyalty。Journal of Advertising Research，11(3)，25-31。
34.	Kim, W. G.、Kim, H.(2004)。Measuring customer-based restaurant brand equity。Cornell Hotel and Restaurant Administration Quarterly，45(2)，115-131。
35.	Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing，20(4)，335-351。
36.	Osman, M. Z.(1993)。A conceptual model of retail image influences on loyalty patronage behavior。The International Review of Retail, Distribution and Consumer Research，3(2)，133-148。
37.	Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1，24-33。
38.	Kasper, Hans(1988)。On problem perception, dissatisfaction and brand loyalty。Journal of Economic Psychology，9(3)，387-397。
39.	Dabholkar, Pratibha A.、Shepherd, C. David、Thorpe, Dayle I.(2000)。A Comprehensive Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues through A Longitudinal Study。Journal of Retailing，76(2)，139-173。
40.	McDougall, L. G.、Levesque, T.(1994)。A revised view of service quality dimensions: An empirical investigation。Journal of Professional Service Marketing，11(1)，189-210。
41.	Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。
42.	Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing，32(5/6)，499-513。
43.	Kim, W. G.、Christy, Y. N. N.、Kim, Y. S.(2009)。Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth。International Journal of Hospitality Management，28(1)，10-17。
44.	Lee, H.、Lee, Y.、Yoo, D.(2000)。The determinants of perceived service quality and its relationship with satisfaction。Journal of Services Marketing，14(3)，217-231。
45.	Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。
46.	Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing，12(4)，11-19。
47.	Kim, Hong-bumm、Kim, W. G.(2005)。The relationship between brand equity and firms' performance in luxury hotels and chain restaurants。Tourism Management，26(4)，549-560。
48.	Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。
49.	Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management，9(1)，7-23。
50.	Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。
51.	Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。
52.	Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。
53.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
54.	Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。
55.	Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management，27(3)，459-469。
56.	Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research，38(1)，131-142。
57.	Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。
58.	Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。
59.	Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing，69(2)，193-215。
60.	Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research，20(3)，418-430。
61.	Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。
62.	Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。
63.	Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review，71(2)，64-73。
64.	Dimitriades, Zoe S.(2006)。Customer satisfaction, loyalty and commitment in service organizations: Some evidence from Greece。Management Research News，29(12)，782-800。
65.	Boo, S.、Busser, J.、Baloglu, S.(2009)。A model of customer-based brand equity and its application to multiple destinations。Tourism Management，30(2)，219-231。
66.	Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research，52(1)，1-14。
67.	Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。
68.	Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。
69.	Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。
70.	Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。
71.	Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research，43(4)，195-206。
72.	Nam, Janghyeon、Ekinci, Yuksel、Whyatt, Georgina(2011)。Brand equity, brand loyalty and consumer satisfaction。Annals of Tourism Research，38(3)，1009-1030。

會議論文
1.	Zhang, K. Z. K.、Cheung, C. M. K.、Lee, M. K. O.、Chen, H.(2008)。Understanding the blog service switching in Hong Kong: An empirical investigation。The 41st Hawaii International Conference on System Sciences。Big Island, Hawaii。

圖書
1.	Yockey, R. D.(2011)。SPSS demystified: A step-by-step guide to successful data analysis。NJ：Prentice Hall。
2.	高端訓(2012)。WOW!多品牌成就王品。台北市：遠流出版事業股份有限公司。延伸查詢
3.	Peter, J. P.、Olson, J. C.(1993)。Consumer behaviour and marketing strategy。Homewood：Irwin。
4.	行政院主計總處綜合統計處家庭收支科(2011)。台灣地區家庭收支調查報告。臺北：行政院主計總處綜合統計處家庭收支科。延伸查詢
5.	Foxall, Gordon R.、Goldsmith, Ronald E.、Brown, Stephen(1998)。Consumer psychology for marketing。International Thomson Business Press。
6.	Solomon, Michael R.(2002)。Consumer Behavior: Buying, Having, and Being。Upper Saddle River, New Jersey：Prentice Hall International。
7.	邱皓政(2000)。社會與行為科學的量化研究與統計分析：SPSS中文視窗版資料分析範例解析。臺北市：五南圖書出版股份有限公司。延伸查詢
8.	張偉豪(2011)。AMOS統計研究方法研習營--SEM論文寫作不求人。台北：鼎茂圖書出版有限公司。延伸查詢
9.	黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。延伸查詢
10.	張偉豪、鄭時宜(2012)。與結構方程模型共舞：曙光初現。前程文化事業股份有限公司。延伸查詢
11.	Wilkie, William L.(1994)。Consumer Behavior。John Wiley and Sons。
12.	Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。
13.	Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。
14.	Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis。Prentice-Hall, Inc.。
15.	Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。

圖書論文
1.	Czepiel, J. A.、Rosenberg, L. J.(1977)。The study of consumer satisfaction: Addressing the 'so what' questions。Conceptualization and measurement of consumer satisfaction and dissatisfaction。MA：Marketing Science Institute。
2.	Jarvis, L. P.、Wilcox, J. B.(1976)。Repeat purchasing behavior and attitudinal brand loyalty: Additional evidence。Marketing: 1776-1976 and beyond。American Marketing Association。
3.	Latour, Stephen A.、Peat, Nancy C.(1979)。Conceptual and Methodological Issues in Consumer Satisfaction Research。Advances in Consumer Research。Association for Consumer Research。
4.	Boomsma, A.(1982)。The robustness of LISREL against small sample sizes in factor analysis models。Systems under indirect observation: causality, structure, prediction。New York。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	大學美食街店家經營特色探討再購意願與推薦意願之研究
2.	探討購買涉入、品牌權益、服務品質與顧客滿意度之關係--以DHL為例
3.	以服務設計工具分析便利商店之服務品質與顧客滿意度
4.	博物館服務傳遞有助於休閒效益嗎？博物館休閒服務的實徵案例研究
5.	消費者行為意圖前因變項之研究--以救國團營運之臺北市運動中心為例
6.	品牌個性及品牌形象對顧客忠誠度的影響：以鳳梨酥品牌為例
7.	人格特質、專業職能、服務品質、品牌形象與顧客滿意度之關聯研究--以臺南各大健身房為例
8.	沖泡式研磨咖啡包體驗行銷對消費者行為意圖之影響
9.	探討品牌權益對服務失誤與不滿意度關係和服務補救與滿意度關係之干擾效果
10.	體驗價值、顧客滿意度對行為意圖影響之研究--以國立傳統藝術中心為例
11.	大臺北地區婚宴產業品牌知名度與消費者行為意圖之相關研究--以顧客滿意度為中介變項
12.	品牌權益前因及後果之研究
13.	遊客對臺南地方小吃品牌權益之認知研究
14.	海鮮餐廳服務品質、認知價值、顧客滿意度及行為意圖之關連性--以澎湖地區為例
15.	農會生鮮超市消費者消費行為意圖影響因素之研究

1.	從知覺價值觀點探討影響顧客満意度及行為意圖之因素－以星巴克咖啡為例
2.	藝術文化節慶遊客之品牌權益、品牌體驗及情緒反應對行為意圖之影響：兼論滿意度之中介效果
3.	線上共同設計過程中情感與心流體驗對顧客行為意圖之影響：以客戶滿意度為中介變數
4.	尋找好的服務?還是好看的服務?比較兩岸連鎖餐飲服務產業美學勞務之落差
5.	品牌真實感量表發展與研究

無相關書籍

無相關著作

1.	《老子》設問修辭探微
2.	〈漁父〉章法與修辭手法析論
3.	修辭在國中寫作教學中的應用--以〈吃冰的滋味〉的摹寫修辭為例
4.	「創意閱讀與寫作教學社團」教學研究與實作--以「多釆多姿的生活」主題為例
5.	從學習風格和科技接受模式看混成式評量策略融入教學
6.	高職機械科學生參加技能檢定意願與專業學科課程學習因素之探究
7.	國小師生共塑校園文化地景：以閱讀鳥類地景課程為例
8.	初探校長正向領導對教師情緒勞務之影響
9.	探討科技學科教學知識(TPACK)於十二年國教的重要性
10.	結合智慧型手機與機器人之專題導向式教學
11.	機器人競賽的裁判與指導教師談機器人教育
12.	淡海機器人教育聯盟及機器人實作教學
13.	兩岸機器人教育的現況與發展
14.	智慧型導航機器人技術概論
15.	工業4.0計畫中智慧型機器人發展之趨勢

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫