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題名:臺灣棒壘球打擊場服務品質之探討
書刊名:運動知識學報
作者:王正忠
作者(外文):Wang, Cheng-chung
出版日期:2013
卷期:10
頁次:頁1-14
主題關鍵詞:棒壘球打擊場服務品質情感依附顧客滿意度顧客忠誠度Baseball practice fieldService qualityEmotional attachmentsCustomer satisfactionCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:10
  • 點閱點閱:110
期刊論文
1.Mumford, S.(2004)。Allegiance and Identity。Journal of the Philosophy of Sport,31,184-195。  new window
2.Funk, D. C.、James, J. D.(2001)。The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport。Sport Management Review,4(2),119-150。  new window
3.Sutton, W. A.、McDonald, M. A.、Milne, G. R.、Cimperman, J.(1997)。Creating and Fostering Fan Identification in Professional Sport。Sport Marketing Quarterly,6(1),15-22。  new window
4.Mahony, D. F.、Howard, D. R.、Madrigal, R.(2000)。Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty。Sport Marketing Quarterly,9(1),15-25。  new window
5.Caruana, A.、Money, A. H.、Berthon, P. R.(2000)。Service Quality and Satisfaction-the Moderating Role of Value。European Journal of Marketing,34(11/12),1338-1353。  new window
6.高俊雄(19940600)。休閒運動企業經營的基本條件。國民體育季刊,23(2)=101,44-49。  延伸查詢new window
7.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research,27(3),785-804。  new window
8.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
9.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing,64(3),34-49。  new window
10.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
11.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
12.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
13.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
學位論文
1.吳文彬(2007)。服務利潤鏈之實證與影響因素之探討(博士論文)。國立東華大學。new window  延伸查詢new window
2.黃春生(2000)。服務品質、關係品質與顧客行為意向關係之研究--以壽險業為例(碩士論文)。國立成功大學。  延伸查詢new window
3.廖壯偉(2008)。觀賞動機對情感依附及忠誠度之影響研究--以台中地區職棒球迷參與行為為例(碩士論文)。國立臺灣體育學院。  延伸查詢new window
4.吳政謀(2005)。運動健身俱樂部參與行為、服務品質、滿意度與忠誠度之研究--以奔放主題運動館為例(碩士論文)。臺北巿立體育學院。  延伸查詢new window
5.顏永森(2000)。銷售網站服務品質對消費者態度影響之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
 
 
 
 
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