This article reviews the influence of teaching theories on instructional message design. (including message contents, strategies, and teaching activites) for teaching English to children. The author uses the Sesame Street program as an illustration to stress that no teaching theory or message design theory should be neglected because of their respective differences. On the contrary, the instructors or message designers should complement teaching theories and message design principles with one another. In other words, they may implement teaching activities using different methods, and coordinate teaching materials, teaching methods and teaching activities according to t content, the children's cognitive structures, and the contexts. By doing so children can interest frequently with teachers and classmates in a rich learning enviorment with interesting and challenging activities, and thus learn English step by step.