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題名:不實廣告管制社會科學化之研究--以公平交易法為中心
書刊名:公平交易季刊
作者:須文蔚 引用關係
作者(外文):Hsiu, Wen-wei
出版日期:2002
卷期:10:1
頁次:頁29-77
主題關鍵詞:不實廣告管制社會科學化公平交易法
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:70
  • 點閱點閱:41
期刊論文
1.Carlson, L.、Grove, S. J.、Kangun, N.(1993)。A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach。Journal of Advertising,22(3),27-39。  new window
2.吳翠鳳(1996)。美國對不實廣告行為之規範及執行狀況。公平交易季刊,4(1),163-177。  延伸查詢new window
3.范建得(19921000)。論公平交易法對矇混行為及商標濫權之管制--商品標識使用人之得與失。公平交易季刊,創刊號,75-100。new window  延伸查詢new window
4.陳櫻琴(19960300)。「比較廣告」[Comparative Advertising]之案例研究--兼論廣告管制之法律原則。東海大學法學研究,10,109-139。new window  延伸查詢new window
5.Acker, J. R.(1990)。Thirty years of social science in supreme court criminal cases。Law and Policy,12(1),23。  new window
6.Andrews, J. G.、Maronick, T. J.(1995)。Advertising research issues from FTC v. Stouffer Foods Corp。Journal of Public Policy and Marketing,14(2),301-309。  new window
7.Black, V.(1988)。A brief word about advertising。Ottawa Law Review,20(3),509-557。  new window
8.Blakeney, M.、Barnes, S.(1982)。Advertising regulation in Australia: An evaluation。Adelaide Law Review,8(1),29-60。  new window
9.Boddewyn, J. J.(1985)。The Swedish consumer ombudsman system of advertising self-regulation。Journal of Consumer Affairs,19(1),140-162。  new window
10.Brandt, M. T.、Preston, I. L.(1977)。The Federal Trade Commission's use of evidence to determine deception。Journal of Marketing,41,54-62。  new window
11.Craswell, R.(1991)。Regulating deceptive advertising: The role of costbenefit analysis。Southern California Law Review,64(3),549-604。  new window
12.Ford, G. T.、Calfee, J. E.(1986)。Recent developments in FTC policy on Deception。Journal of Marketing,50,82-103。  new window
13.Goldman, L.(1993)。The world's best article on competitor suits for false advertising。Florida Law Review,45(3),487-530。  new window
14.Healey, J. S.、Kassarjian, H. H.(1983)。Advertising substantiation and advertiser response: A content analysis of magazine advertisements。Journal of Marketing,47,107-117。  new window
15.Holbrook, M. B.(1978)。Beyond attitude structure: Toward the informational determinants of attitude。Journal of Marketing,15(4),545-556。  new window
16.Jacoby, J.(1994)。Misleading research on the subject of misleading advertising: The Wilkes et at. investigation of pharmaceutical advertising in leading medical journals。Food and Drug Law Journal,49(1),21-35。  new window
17.Jocoby, J.、Szybillo, G.(1995)。Consumer research in FTC versus Kraft; A case of heads we wins, trails you lose?。Journal of Public Policy and Marketing,14(1),1-14。  new window
18.Jocoby, J.、Handlin, A. H.、Simonson, A.(1994)。Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench。The Trademark Reporter,84(5),541-585。  new window
19.Lysonski, S.、Duffy, M. F.(1992)。The New Zealand Fair Trading Act of 1986: Deceptive advertising。Journal of Consumer Affairs,26(1),177-399。  new window
20.Schricker, G.(1990)。Law and practice relating to misleading advertising in the member states of the EC。International Review of Industrial Property and Copyright Law,21(5),620-644。  new window
21.Shimp, T. A.(1979)。Social Psychological (Mis) Representations in Television Advertising。Journal of Consumer Affairrs,13,28-40。  new window
22.Stewart, D. W.(1995)。Deception, materiality, and survey research: Some lessons from Kraftn。Journal of Public Policy and Marketing,14,15-28。  new window
23.Sudman, S.(1995)。When Experts disagree: Comment on the articles by Jacoby and Szybillo and Stewart。Journal of Public Policy and Marketing,14,29-34。  new window
24.Sullivan, E. T.、Marks, B. A.(1986)。The FTC's Deceptive advertising policy: A legal and economic analysis。Oregon Law Review,64(4),595-635。  new window
25.Richards, J. I.、Zakia, R. D.(1981)。Pictures: An advertiser’s expressway through FTC regulation。Georgia Law Review,16,77-134。  new window
26.Rotfeld, H. I.、Abernathy, A. M.、Parsons, P. R.(1990)。Self-regulation and television advertising。Journal of Advertising,19(4),18-26。  new window
27.Rotfeld, H. J.、Parsons, P. R.(1989)。Self-regulation and magazine advertising。Journal of Advertising,18(4),33-40。  new window
28.Preston, I. L.(1986)。Data-free at the FTC? How the Federal Trade Commission decides whether extrinsic evidence of deceptiveness is required。American Business Law Journal,24,359-376。  new window
29.Preston, I. L.(1987)。Extrinsic evidence in Federal Trade Commission deceptiveness cases。Columbia Business Law Review,3,633-694。  new window
30.Preston, I. L.(1990)。The definition of deceptiveness in advertising and other commercial speech。Catholic University Law Review,39(4),1035-1079。  new window
31.Richards, J. I.、Preston, L. L.(1987)。Quantitative research: A dispute resolution process for FTC advertising regulation。Oklahoma Law Review,40(4),593-619。  new window
32.Pappalardo, J. K.(1997)。The role of consumer research in evaluating deception: An economist's perspective。Antitrust Law Journal,65,793-812。  new window
33.Petty, R. D.、Kopp, R.(1995)。Advertising challenges: A strategic framework and current review。Journal of Advertising Research,35(2),41-55。  new window
34.Petty, R. D.(1996)。The Law of Misleading Advertising: An Examination of the Difference Between Common and Civil Law Countries。International Journal of Advertising,15(1),33-47。  new window
35.Kassarjian, Harold H.、Kassarjian, Waltraud M.(19880900)。The Impact of Regulation on Advertising: A Content Analysis。Journal of Consumer Policy,11(3),269-285。  new window
36.劉孔中(19970100)。論市場調查在商標法及公平交易法之應用。國立臺灣大學法學論叢,26(2),173-195。new window  延伸查詢new window
研究報告
1.王石番、劉少康(1995)。我國主要報紙色情廣告之內容分析。  延伸查詢new window
2.行政院公平交易委員會(1995)。行政院公平交易委員會三年施政成果工作報告。  延伸查詢new window
學位論文
1.林煌村(1971)。台北報紙不良醫藥廣告現狀之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.陳慧聰(1982)。台北報紙廣告研究(碩士論文)。國立政治大學。  延伸查詢new window
3.羅明宏(1993)。不實廣告之規範及相關執行問題(碩士論文)。國立政治大學。  延伸查詢new window
4.饒健生(1987)。我國報紙醫事廣告訴求趨勢之分析(碩士論文)。政治作戰學院。  延伸查詢new window
5.饒懷真(1996)。我國公平會不實廣告判例之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.周德旺(1992)。透視公平交易法。台北:大日出版社。  延伸查詢new window
2.范建得、莊春發(1994)。不實廣告。台北:漢興。  延伸查詢new window
3.劉孔中(1999)。公平交易法上虛偽不實與引人錯誤標示或廣告之研究。  延伸查詢new window
4.謝學軍、歐琳(1993)。科技爭議的法律解決。北京:中國科學技術出版社。  延伸查詢new window
5.Carney, T. F.(1972)。Content analysis: A technique for systematic inference from communication。Winnipeg:University of Manitoba Press。  new window
6.Cecil, J. S.、Drew, C. E.、Cordisco, M.、Miletich, D. P.(1994)。Reference Manual on Scientific Evidence。Federal Judicial Center。  new window
7.Cicourel, A. V.(1964)。Method and Measurement in Sociology。New York:Free Press。  new window
8.Jacoby, J.、Hoyer, W. D.(1987)。The (mis) Comprehension of Print Comm unications。Hillsdale:Lawrence Erlbaum Association。  new window
9.Katzer, J.、Cook, K. H.、Crouch, W. W.(1991)。Evaluating Information: A Guide for Users of Social Science Research。New York:McGraw-Hill Inc.。  new window
10.McKenny, C. E.、Long, G. F.(1992)。Federal Unfair Competition: Lanham Act §43(a)。Deerfield:Clark Boardman Callaghan。  new window
11.Wright, L. B.(1996)。A Gaps Analysis of Consumer Behavior And Legal Perspectives On Advertising Processing And Deceptive Advertising。Ann Arbor:University Microfilms International Dissertation Services:A Bell & Howell Co.。  new window
12.Richards, J. I.(1990)。Deceptive Advertising。New Jersey:Lawrence Erlbaum Associates, Inc.。  new window
13.Robertson, G.、Nicol, A. G. L.(1990)。Media Law: The Rights of Journalist and Broadcasters。London:Longman。  new window
14.Miracle, G. E.、Nevett, T.(1987)。Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States。D.C.:Lexington Books。  new window
15.Petty, R. D.(1992)。The Impact of Advertising law on Business and Public Policy。Westport:Quorum Books。  new window
16.王石番(1995)。民意理論與實務。臺北:黎明文化事業公司。  延伸查詢new window
17.尤英夫(1998)。廣告法之理論與實務。世紀法商雜誌社。new window  延伸查詢new window
18.Cohen, J.、Gleason, T.(1990)。Social Research in Communication and Law。Newbury Park, CA:Sage。  new window
19.Chambers, Donald E.、Wedel, Kenneth R.、RodWell, Mary K.(1992)。Evaluating Social Programs。Allyn and Bacon。  new window
20.Majchrzak, A.(1984)。Methods for policy research。Sage。  new window
21.羅文輝(19910000)。精確新聞報導。臺北:正中書局。new window  延伸查詢new window
22.羅傳賢(1993)。行政程序法基礎理論。台北:五南。  延伸查詢new window
23.王石番(1989)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
24.李欽湧(1994)。社會政策分析。台北:巨流圖書公司。  延伸查詢new window
圖書論文
1.瞿海源(1982)。論社會科學研究方法的相容性與互補性。社會學理論與方法。台北:中央研究院民族學研究所。  延伸查詢new window
2.蘇永欽、陳榮傳、魏杏芬、何君豪、楊富強(1994)。非正式程序與補充性規則--簡介二個落實公平交易法的重要機制。經濟法的挑戰。台北:五南。new window  延伸查詢new window
3.Groom, S.、Evans, A.、Smith, K.(1992)。United Kingdom。Advertising Law in Europe and North America。Deventer:Kluwer Law and Taxation Publishers。  new window
4.Rapoport, A.(1969)。A system-theoretic view of content analysis。The Analysis of Communication Content。New York:John Wiley & Sons。  new window
 
 
 
 
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