中文文獻(按出現於內文的順序)
1. 劉幼琍,2001,有線電視經營管理與頻道規劃策略,台北:正中書局。2. 鄭明椿,2003,換個姿勢看電視,台北:揚智文化公司。
3. 劉幼琍,1997,多頻道電視與觀眾,台北:時英出版社。4. 王國雍,1995,互動式電視(Interactive TV)之展望,經濟部電子產業透析,新竹:工研院。
5. 蔡時郎、許熾榮,1996,互動視訊與多媒體產業發展策略,經濟部產業資訊服務推廣計畫,新竹:工研院電通所。
6. 李政賢譯,Marshall, C. & Rossman, G. B.著,2006,質性研究,台北:五南出版社。
7. 蔡念中、劉立行、陳清河,2005,電視節目製作,台北:五南圖書出版社。
8. 吳若蘭,1995,『電視購物頻道』,衛星與有線電視,第七卷‧第八期:28~30頁。
9. 應菁,1995,『有線電視購物頻道』,衛星與有線電視,第七卷‧第八期:31~33頁。
10. 李海容,1997,『大陸電視購物的特點與前景』,廣告學研究,第九集: 87~97頁。11. 黃吉村、渥頓、劉宗其,2006『虛擬關係行銷之跨文化比較-以台、日、美三文化之電視購物為例』,管理學報,第二十四卷: 47~62頁。12. 劉彤、周工業,2001,HTML流覽器的設計與分析,北京:電子工業出版社。
13. 羅文輝,1991,精確新聞報導,台北:正中書局。14. 李炳炎、陳有方,1975,新聞自由與自律,台北:正中書局。
15. 方蘭生,1984,新聞自由與新聞自律,台北:允晨出版社。
16. 吳思華,1996,策略九說,台北:麥田出版社。
17. 周春芳,2004,流通業現代化與電子商務,台北:五南出版社。
英文文獻(按第一位作者字母排序)
1. Afuah, A., and Tucci, C. Internet Business Models and Strategies, NT , McGraw-Hall, 2003
2. Afuah, A. Business Models-A Strategic Management Approach, McGraw-Hall, 2004
3. Applegate, M., Austin, D., and Mcfarlan, F. Corporate Information Strategy and Management 6th, McGraw-Hall, 2002
4. Brown, J., and Anderson, R. “Interactive television: The excitement awaits”, Proceedings of the Second International Interactive Multimedia Symposium, Perth, Western Australia, 1994, pp:23-28
5. Coughlan, A., Anderson, E., Stern, L., and El-Ansary. Marketing Channels, 6th, Prentice-Hall, 2001
6. Eisenmnn, T, “Internet Business Model”, McGraw-Hall, 2002
7. Fitzgerald, K., “All Eyes Zero on Emerging T-Commerce, ” Advertising age, (72:3) 2001, pp:12
8. Futrell, M. ABC’s of relationship selling”, 7th, McGraw-Hall, 2002
9. Galperin, H., and Bar, F., “The regulation of interactive television in the United States and the European Union,” Federal Communications Law Journal (55:1) 2002, pp:61-84
10. Gmbh, G.. TV shopping and T-commerce in Europe, Screen Digest Limited, Lymehouse Studios, 2004
11. Hoffman, D., and Novak, T. ,“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, ” Journal of Marketing (60:3) 1996, pp:50-68
12. Independent TV Commission, “Interactive Television: An ITC Public Consultation”, BCAP Guidance on Interactive Television Services, 2000
13. Kim, P., and Sawhney, H., “A machine-like new medium-theoretical examination of interactive TV,” Media, Culture & Society (24) 2002, pp:217-233.
14. Lee, B., and Lee, R. “How And Why People Watch TV: Implications For The Future of Interactive Television,” Journal of Advertising Research(35) 1995,pp:9-17
15. Marshall, C. and Rossman, G. B. Designing Qualitative research, 3rd edition, Stage Publications Inc, 1999
16. Pramataris, K., Papakyriakopoulos, D., Lekakos, G.., and Mylonopoulos., “Personalized interactive TV advertising: the iMEDIA business model,” Electronic Markets (1:1) 2001, pp:1-9
17. Press, L. “The internet and interactive television, ” Communications of the ACM (36:12) 1993, pp:19-24
18. Scherer, F., and Ross, D. Industrial Market Structure and Economic Performance, Houghton Mifflin Co, 1990
19. Tapscott, D., The digital economy: promise & peril in the age of networked intelligence, McGraw-Hall, 1996
20. The Federal Communications Commission, Retransmission consent, FCC Rule, Sec. 76. 64, 2005
21. Tsaih, R., Chang, H., and Huang, C. “The business concept of utilizing the interactive TV, ” Industrial Management & Data Systems (105: 5) 2005, pp:613-622
22. Turban, E., King, D., Viehland, D., Lee. J., Electronic Commerce- A Managerial Perspective 2006, Pearson Premtoce-Hall, 2006
23. Weill, P. and Broadbent, M. Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology, Harvard Business School Press, Boston, Mass,1998