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題名:臺灣行動電話簡訊行銷之評估研究
書刊名:傳播管理學刊
作者:楊琇文
作者(外文):Yang, Hsiu-wen
出版日期:2003
卷期:4:2
頁次:頁103-125
主題關鍵詞:行動電話簡訊簡訊行銷電信傳播Short messaging servicesMobileTelecomCommunicationSMS marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:117
  • 點閱點閱:18
期刊論文
1.Holmes, Simon(2001)。The text generation。Telecommunications,35,43-51。  new window
2.Mckenna, Ted(2002)。SMS: Better late than never。Telecommunication Americas,36,19。  new window
3.Schroeder, M.(2001)。M-business opportunities for resellers。Computer Telephony,9,106-109。  new window
4.Chandiramani, Ravi(2002)。SMS poised to lead wireless marketing。Marketing,6。  new window
5.Madden, Normandy(2002)。Text messaging ads on fast track in Asia。Advertising Age,73,12。  new window
6.McGrath, A.、Clarke, P.(2000)。Arthur Andersen: The real value of mobile business in Europe。M2 Presswire,4,1-2。  new window
7.Cowlett, Mary(2002)。Text messaging to build youth loyalty。Marketing,29-30。  new window
8.Jenkins, C.(2000)。Leaders: The big telecoms bust。The Economist,357。  new window
9.Mort, Gillian Sullivan、Drennan, Judy(2002)。Mobile digital technology: Emerging issues for marketing。Journal of Database Marketing,10,9-23。  new window
10.James, Dana(2002)。RU pyng attn?。Marketing News,36,4。  new window
11.Child, M.(2000)。Direct marketing can teach valuable lessons。Marketing Intelligence and Planning,16-17。  new window
12.Fry, Andy(2001)。Titles seek ways to broaden reach。Marketing,41。  new window
13.Jardine, Alexandra(2001)。Momentum plans 'text message' puzz。Marketing,12。  new window
14.Caplan, Aaron(2001)。Use SMS wisely or risk reducing it to the level of spam。Marketing,12。  new window
15.Manecksha, F.(2000)。Moving ahead with mobile commerce。Computimes Malaysia,63-71。  new window
16.Bright, Julian(2000)。Creating an M-buzz。Folio,29,79-81。  new window
圖書
1.McQuail, Denis、Windahl, Sven(1981)。Communication models for the study of mass communications。Longman。  new window
2.McQuail, D.(1994)。Mass Communication Theory。London:Thousand Oaks, Ca:Sage。  new window
3.Salz-Trautman, Peggy(2002)。Middleware message。London:Communications International。  new window
4.Bright, Julian(2002)。The kids are alright。London:Communications International。  new window
5.Page, Barnaby(2001)。Text grows up。London:Communications International。  new window
6.Kearney, A. T.(2001)。Research Mobinet。Cambridge Business School。  new window
7.夏野剛、蕭秋梅(2001)。i-mode贏的策略--開啟行動商務的新大陸。台北:經濟新潮社。  延伸查詢new window
8.Shaw, R.、Stone, M.(1988)。Database marketing。Hants。  new window
9.朝陽堂編輯部(1996)。現在廣告事典。台北:朝陽堂文化。  延伸查詢new window
10.張永誠(19910000)。事件行銷100:造勢成功的100個event。臺北:遠流。new window  延伸查詢new window
11.東方線上生活型態研究小組(2002)。科技行銷Data Book:台灣科技生活報告。台北市:商周。  延伸查詢new window
12.Kotler, Philip、Armstrong, Gary、陳正男(1992)。行銷學原理。臺北:台灣東華。  延伸查詢new window
13.孫秀蕙(1997)。公共關係:理論、策略與研究實例。臺北:正中書局。new window  延伸查詢new window
14.施振榮(20000000)。iO聯網組織:知識經濟的經營之道。臺北:天下雜誌。new window  延伸查詢new window
其他
1.Pastore, Michael(2002)。Incentives Still Key to Mobile Advertising,http://cyberatlas.internet.com/markets/wireless/article/0,,10094-965061,00.html。  new window
2.Pastore, Michael(2001)。SMS Continues to Take Messaging World by Storm,http://cyberatlas.internet.com。  new window
3.Measuring SMS(2002)。Duluth: America's Network。  new window
4.CyberAtlas staff(2001)。SMS Moves Beyond Child’s Play,http://cyberatlas.internet.com。  new window
5.Bertele, U.,Rangone, A.,Renga, F.(2002)。Mobile Internet: An empirical study of B2C WAP applications in Italy。  new window
6.Wireless World Forum(2002)。Mobile Youth 2002,http://www.mindbranch.com/catalog/product.jsp?code=R353-0002。  new window
 
 
 
 
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