隨著國內網路人口的大幅增加，但消費者家中撥接上網速度太慢，以及線上遊戲的熱潮，網咖開始大量設立。在網咖快速成長的同時，亦有不少業者傳出經營危機，由於網咖所投資的電腦相關設備成本高，加上必須支付線路租用費、房租、線上遊戲軟體權利金，獲利空間並不大，造成經營不易。網咖產業亦從原本的賣方市場轉變成為買方市場，眾多的行銷手法也隨之出現，但要如何才能有效吸引消費者，並讓消費者願意持續上門消費，是許多業者所共同關心的課題。而本研究利用模糊多評準決策法對消費者調查，了解消費者選擇網咖主要考量的因素為何，同時並以嘉義市五家網咖為例來進行評比。研究發現消費者對四個目標構面重要性認知為依序為產品構面、訂價構面、地點構面、推廣構面。五家網咖排名依序為網咖D、網咖A、網咖E、網咖C、網咖B，但不同類型消費者所重視之看法有所差異。所以業者須針對目標消費群的需求加以滿足，如此才能有效提升消費者滿意度。

　　　　　The number of cybercafe is increasing with more and more internet population and the on-line game is a more important stimulus to the widespread of cybercafe. However, the competition is also fierce than before and the operation crisis of cybercafe is beginning to happen. The high equipment costs, loyalties and rents result in the low margins to the operators of cybercafe. Besides, the bargaining power of the customer is increasing due to the harsh competition including price discount and various promotion methods. How to attract the customers is a critical issue to all the operators. The purposes of this research are to identify what criteria are more important to customers and evaluate five cybercafes in Chia-Yi by FMCDM. We found the preference of four dimensions to customers is product, price, place, and promotion. We also found the rank of satisfaction evaluation on five cybercafes, cybercafe D, cybercafe A, cybercafe E, cybercafe C, and cybercafe B. But some variation happened between two different groups. Therefore, the operators of cybercafe must meet the demands of target customers to enhance their satisfaction level effectively.