臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：在職進修者對虛擬管理碩士學程的選擇偏好分析
書刊名：明新學報
作者：黃俊閎
作者(外文)：Huang, Chun-hung
出版日期：2002
卷期：28
頁次：頁105-114
主題關鍵詞：虛擬管理碩士學程；屬性；聯合分析；偏好；VMBA programs；Attributes；Conjoint analysis；Preference
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:170
  • 點閱點閱:17
期刊論文
1.Abeles, T. P.(1998)。The academy in a wired world。Futures，30(7)，603-613。  new window
2.Addelman, S.(1962)。Orthogonal main-effects plans for asymmetrical factorial experiments。Technometrics，4，21-46。  new window
3.Arbaugh, J. B.(2000)。Virtual classroom versus physical classroom: An exploratory study of class discussion patterns and student learning in an asynchronous Internet-based MBA course。Journal of Management Education，24(2)，213-233。  new window
4.Bay, D.、Daniel, H.(2001)。The student is not the customer- An alternative perspective。Journal of Marketing for Higher Education，11(1)，1-19。  new window
5.Berger, K. A.、Wallingford, H. R.(1996)。Developing advertising and promotion strategies for higher education。Journal of Marketing for Higher Education，7(4)，21-34。  new window
6.Bosh, R. C.、Bush, K. A.(1952)。Orthogonal arrays of strength two and three。Annuals of Mathematical Statistic，23，508-524。  new window
7.Bmce, G. D.(2001)。School selectivity and the MBA experience: Insights from the GMAC Global MBA Survey 2000。Selections，1(1)，18-25。  new window
8.Cattin, P.、Wittink, D. R.(1982)。Commercial use of conjoint analysis: A survey。Journal of Marketing，46，44-53。  new window
9.Chiu, R. K.、Stembridge, A.(1999)。How do full-time employees select part-time MBA programs in Hong Kong?。S.A.M. Advanced Management Journal，64(2)，34-39。  new window
10.Coccari, R. L.、Javaigi, R. G.(1995)。Analysis of students' needs in selecting a college or university in a changing environment。Journal of Marketing for Higher Education，6(2)，27-39。  new window
11.Cohen, S. L.、Dove, D. W.、Bachelder, E. L.(2001)。Time to treat learners as consumers。Training & Development，55(1)，54-57。  new window
12.Comm, C. L.、LaBay, D. G.(1996)。Repositioning colleges using changing student quality perceptions: An exploratory analysis。Journal of Marketing for Higher Education，7(4)，21-34。  new window
13.Conger, J. A.、Xin, K.(2000)。Executive education in the 21st century。Journal of Management Education，24(1)，73-101。  new window
14.Cooper, L.(2000)。Online courses: Tips for making them work。Technological Horizons in Education Journal，27(8)，86-92。  new window
15.Dash, E.(20001002)。The virtual MBA: A work in progress。Business Week，3701，96。  new window
16.Davies, M.、Preston, D.、Wilson, J.(1992)。Elements of Not-for-profit services: A case of university student accommodation。European Journal of Marketing，26(12)，56-71。  new window
17.Dixon, P. N.、Martin, N. X.(1991)。Measuring factors that influence college choice。NASPA Journal，29，31-36。  new window
18.Dunning, K. A.、Vijayaraman, B. S.、Turk, P.、Durst, D.(1999)。Developing asynchronous MBA courses on the World Wide Web。The Internet and Higher Education，2(2)，135-144。  new window
19.Gerencher, K.(1998)。MBA programs go online。Info World，20(51)，71-72。  new window
20.Greco, J.(1999)。Going the distance for MBA candidates。Journal of Business Strategy，20(3)，30-34。  new window
21.Green, P. E.、Krieger, A. M.(1991)。Segmenting markets with conjoint analysis。Journal of Marketing，55，20-31。  new window
22.Green, Paul E.、Srinivasan, V.(1978)。Conjoint analysis in consumer research: Issues and outlook。Journal of Consumer Research，5(2)，103-123。  new window
23.Green, P. E.、Srinivasan, V.(1990)。Conjoint analysis in marketing: New developments with implications for research and practice。Journal of Marketing，54(4)，3-19。  new window
24.Hagerty, M. R.(1985)。Improving the predictive power of conjoint analysis: The use of factor analysis and cluster analysis。Journal of Marketing Research，22，168-184。  new window
25.Hanna, D. E.(1998)。Higher education in an era of digital competition: Emerging organizational models。The Journal of Asynchronous Learning Networks，2(1)，66-95。  new window
26.Kediat, B. L.、Harveston, P. D.(1998)。Transformation of MBA programs: Meeting the challenge of international competition。Journal of World Business，33(2)，203-217。  new window
27.Klein, T. A.、Scott, P. F.、Clark, J. L.(2001)。Segmenting markets Urban higher education: Community- versus Campus- centered students。Journal of Marketing for Higher Education，11(1)，39-62。  new window
28.Landrum, R. E.、Turrisi, R.、Harless, C.(1998)。University image: The benefits of assessment and modeling。Journal of Marketing for Higher Education，9(1)，53-68。  new window
29.Licata, J.、Frankwick, G. L.(1996)。University marketing: A professional service organization perspective。Journal of Marketing or Higher Education，7(2)，1-16。  new window
30.Long, P.、Tricker, T.、Rangecroft, M.、Gilroy, P.(1999)。Measuring the Satisfaction Gap: Education in the market-place。Total Quality Management，10(4/5)，772-778。  new window
31.Martin, G. S.、Bray, J. K.(1997)。Assessing customer satisfaction with a master of business administration program: Implications for resource allocation。Journal of Marketing for Higher Education，8(2)，15-28。  new window
32.Mateyaschuk, J.(1999)。An MBA on the go。Information Week，744，90。  new window
33.Meisel, S.、Marx, B.(1999)。Screen to screen versus face to face: Experiencing the differences in management education。Journal of Management Education，23(6)，719-731。  new window
34.Panitz, E.(1995)。Part-time MBA students' expectations of their academic experience。Journal of Marketing for Higher Education，6(1)，87-95。  new window
35.Ponzurick, T. G.、France, K. R.、Logar, C. M.(2000)。Delivering graduate marketing education, An analysis of face-to-face versus distance education。Journal of Marketing Education，22(3)，180-187。  new window
36.Rosen, D. E.、Curren, J. M.、Greenlee, T. B.(1998)。College choice in a brand elimination framework: The administrators perspective。Journal of Marketing for Higher Education，8(4)，61-81。  new window
37.Schrum, L.(2000)。Online professional education: A case study of an MBA program through its transition to an online model。The Journal of Asynchronous Learning Networks，4(1)，52-61。  new window
38.Shank, M. D.、Winchell, M. H.、Myers, M.(2001)。Appreciating the needs of non-traditional students: Women as a growing market for colleges and universities。Journal of Marketing for Higher Education，11(1)，63-72。  new window
39.Shemwell, D. J.、Yavas, U.(1996)。Positioning of universities in the marketplace: An illustration of two analytic techniques。International Journal of Management，13(1)，43-51。  new window
40.Shi, L.、Olafsson, S.、Chen, Q.(2001)。An optimization framework for product design。Management Science，47(12)，1681-1692。  new window
41.Slack, J.(1999)。The value of an MBA for engineers。Engineering Management Journal，9(5)，231-234。  new window
42.Smith, L. J.(2001)。Content and delivery: A comparison and contrast of electronic and traditional MBA marketing planning courses。Journal of Marketing Education，23(1)，35-44。  new window
43.Smith, L. R.、Cavusgil, S. T.(1984)。Marketing planning for college and universities。International Journal of Strategic and Long Range Planning，17，104-137。  new window
44.Steen, M.(1997)。Not all MBA programs are alike。Info World，19(38)，119。  new window
45.Tapsell, S.(1999)。MBA goes the distance。New Zealand Management，46(5)，56-60。  new window
46.Terry, N.(2001)。Assessing enrollment and attrition rates for the online MBA。Technological Horizons in Education Journal，28(7)，64-68。  new window
47.Thompson, E. R.、Gui, Q.(2000)。Hong Kong executive business students, motivations for pursuing an MBA。Journal of Education for Business，75(4)，236-240。  new window
48.Viswanathan, M.、Childers, T. L.(1999)。Understanding how product attributes influence product categorization: Development and validation of fuzzy set-based measures of gradedness in product categories。Journal of Marketing Research，36(1)，75-94。  new window
49.Vriens, M.、Hofstede, Frenkel Ter(2000)。Linking attributes, benefits, and consumer values。Marketing Research，12(3)，4-10。  new window
50.Arbaugh, J. B.(2000)。Virtual classroom characteristics and student satisfaction with internet-based MBA courses。Journal of Management Education，24(1)，32-54。  new window
51.Curry, J.(1997)。After the basics。Marketing Research，9(1)，6-11。  new window
52.Rumble, G.(2000)。Student support in distance education in the 21st century: Learning from service management。Distance Education，21(2)，216-235。  new window
53.何照義、吳昌融(19920400)。北區大學應屆畢業生投考企研所決策行為之研究。東吳經濟商學學報，12，41-72。new window  延伸查詢new window
54.Van Der Haar, Jeanke W.、Kemp, R. G. M.、Omta, O.(2001)。Creating value that cannot be copied。Industrial Marketing Management，30(8)，627-636。  new window
55.Moore, P. G.(1989)。Marketing higher education。Higher Education Quarterly，43，108-124。  new window
56.Cheng, Yin Cheong、Tam, Wai Ming(1997)。Multi-Models of Quality in Education。Quality Assurance in Education，5(1)，22-31。  new window
57.Webb, M. S.、Coccari, R. L.、Allen, L. Cherie(1996)。Doctoral Programs: What Factors Attract Students。Journal of Marketing for Higher Education，7(4)，73-85。  new window
學位論文
1.胡其忠(1986)。企研所認知、偏好、選擇過程之研究(碩士論文)。國立中山大學。  延伸查詢new window
2.黃再德(1985)。行銷觀念應用於大學科系招生之研究(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Collier, D. A.(1987)。Service management: Operating decisions。Englewood Cliffs, NJ：Prentice Hall。  new window
2.Collier, D. A.(1994)。The service/quality solution: Using service management to gain competitive advantage。Irwin Professional Publishing。  new window
3.Keeney, R.、Raiffa, H.(1976)。Decisions with multiple objectives: Preferences and value tradeoffs。New York：Wiley。  new window
4.Peter, J. Paul、Olson, Jerry Corrie、Grunert, Klaus G.(1999)。Consumer behavior and marketing strategy。Irwin/McGraw-Hill。  new window
5.Kotler, P.、Fox, K. F. A.(1995)。Strategic marketing for educational institutions。Englewood cliffs, NJ：Prentice-Hall。  new window
6.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston：Allyn and Bacon, Inc.。  new window
7.Kolter, P.(2000)。Marketing Management。New Jersey：Prentice-Hall。  new window
8.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
9.黃俊英(2000)。多變量分析。台北：中國經濟企業研究所。  延伸查詢new window
10.戴曉霞(2000)。高等教育的大眾化與市場化。臺北：揚智文化。new window  延伸查詢new window
其他
1.Leonhardt, D.(20000920)。Management: All the world's a campus，http://www.nytimes.corn/2000/09/20/business/20ASIA.html。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：532（臺灣：531，外國：1） ／ 本年度總使用人次：2516201 ／ 訪客人次（自102年09月）：68329920
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上