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題名：博物館觀眾研究：研究方法回顧
書刊名：博物館學季刊
作者：劉德祥
作者(外文)：Lau, Tak-cheung
出版日期：2007
卷期：21:1
頁次：頁31-43
主題關鍵詞：觀眾研究；研究方法；展示評量；量化研究；質化研究；觀眾類型；統計方法；Visitor study；Research methodology；Exhibition evaluation；Quantitative research；Qualitative research；Visitor attributes；Statistical methods
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:172
  • 點閱點閱:94
期刊論文
1.許世璋、林宜君(20050400)。太魯閣國家公園兒童環境教育館遊客參觀偏好與行為特性之研究。博物館學季刊，19(2)，41-64。new window  延伸查詢new window
2.劉德祥(20050400)。博物館觀眾中兩性對展示主題不同的關注程度。博物館學季刊，19(2)，7-14。new window  延伸查詢new window
3.謝英宗(20010700)。國立臺灣博物館「臺灣犀化石展」觀眾行為初探。博物館學季刊，15(3)，93-100。new window  延伸查詢new window
4.鄭時宜、黃慶源、蔡秀芳、李宗侯(20030300)。南臺灣博物館參觀觀眾生活型態初探。科技博物，7(1)，60-75。new window  延伸查詢new window
5.王啟祥(20040400)。國內博物館觀眾研究知多少。博物館學季刊，18(2)，95-104。new window  延伸查詢new window
6.陳勁甫、林怡安(20030700)。博物館遊客滿意度與服務品質之研究：以國立自然科學博物館為例。博物館學季刊，17(3)，113-131。new window  延伸查詢new window
7.林士彥(20050400)。非營利組織服務品質改善之研究：以品質屋決策輔助模式分析臺北市立動物園教育中心。博物館學季刊，19(2)，65-84。new window  延伸查詢new window
8.劉德祥(20030100)。對數線性分析法在觀眾研究上的應用。博物館學季刊，17(1)，121-130。new window  延伸查詢new window
9.鄧維兆、李友錚(20061000)。臺北市立美術館關鍵觀眾服務品質屬性之確認：Kano模式之應用。博物館學季刊，20(4)，27-45+47。new window  延伸查詢new window
10.劉幸真(19961000)。博物館展示區內觀眾參觀行為之探討。博物館學季刊，10(4)，69-78。new window  延伸查詢new window
11.蕭志同、廖宛瑜、陳建文(20060400)。博物館服務品質、認知價值、滿意度、忠誠度關係之研究：以國立自然科學博物館為例。博物館學季刊，20(2)，81-96。new window  延伸查詢new window
12.高大剛(20001000)。博物館服務品質與顧客滿意之研究--以國立自然科學博物館為例。博物館學季刊，14(4)，105-129。new window  延伸查詢new window
13.陳慧娟(20010700)。「碳酸鈣礦物展」觀眾行為研究。博物館學季刊，15(3)，101-126。new window  延伸查詢new window
14.McClafferty, T. P.(1995)。Did You Hear, Grandad? Children's and Adults' Use and Understanding of a Sound Exhibit at Interactive Science Centers。Journal of Education in Museums，16，12-16。  new window
15.Korenic, Mary S.、Young, Allen M.(1991)。The Rain Forest in Milwaukee: An Evaluation。Curator，34(2)，144-160。  new window
會議論文
1.吳忠宏(2006)。戶外型博物館觀眾遊憩動機、滿意度與忠誠度之研究：以溪頭森林遊樂區為例。高雄。  延伸查詢new window
2.陳雪雲(2005)。臺灣博物館觀眾研究回顧與展望：從現代到後現代主體。臺中。115-140。  延伸查詢new window
3.劉德祥(2004)。博物館展示與大眾對科學的了解。臺中。  延伸查詢new window
4.劉德祥(2006)。以重要性與表現分析法探討國立自然科學博物館的服務品質。臺中。  延伸查詢new window
圖書
1.Berg, Bruce L.(2001)。Qualitative Research Methods for the Social Sciences。Allyn & Bacon。  new window
2.Assael, H.(2004)。Consumer Behavior: A Strategic Approach。Boston：Moughton Mifflin Harcourt Publishing。  new window
3.Gustafsson, Anders、Johnson, M. D.(2003)。Competing in a Service Economy。Jossey-Bass。  new window
4.Johnson, M. D.、Gustafsson, Anders(2000)。Improving Customer Satisfaction, Loyalty, and Profit。San Francisco：Jossey-Bass。  new window
5.Dierking, L. D.、Pollock, W.(1998)。Questioning Assumptions: An Introduction to Front-end Studies in Museums。Washington, DC：Association of Science-Technology Centers。  new window
6.Johnson, B.、Christensen, L.(2004)。Educational research: Quantitative, qualitative, and mixed approaches。Allyn & Bacon。  new window
7.Creswell, John W.(2003)。Research design: Qualitative and quantitative approaches。Thousand Oaks, California：Sage Publications。  new window
8.Zeisel, J.(2006)。Inquiry by design: Environment behavior neuroscience in architecture, interiors, landscape, and planning。New York：W. W. Norton & Company。  new window
9.Niven, P. R.(2003)。Balanced Scorecard Step-by-step: For Government and Nonprofit Agencies。New York, NY：Hoboken, New Jersey：John Wiley & Sons, Inc。  new window
10.Freebody, Peter(2003)。Qualitative Research in Education - Interaction and Practice。London：Sage Publications Ltd。  new window
11.Seidman, Irving(1998)。Interviewing as qualitative research: A guide researchers in education and the social science。New York：Teachers College Press。  new window
12.Hoyer, W. D.、Maclnnis, D. J.(2007)。Consumer Behavior。Boston：Houghton Mifflin Co。  new window
13.Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1990)。Delivering Quality Service: Balancing Customer Perceptions and Expectations。New York：Simon and Schuster。  new window
14.McLean, Kathleen(1993)。Planning for People in Museum Exhibitions。Washington, DC：Association of Science-Technology Center。  new window
15.Stokes, Maura Ellen、Davis, Charles S.、Koch, Gary G.(2000)。Categorical Data Analysis Using the SAS System。Cary：SAS Institute Inc.。  new window
16.Silverman, David(2001)。Interpreting Qualitative Data : Methods for Analyzing Talk, Text and Interaction。London：Sage。  new window
17.Serrell, B.(1998)。Paying attention: Visitors and museum exhibitions。Paying attention: Visitors and museum exhibitions。Washington, D. C.。  new window
18.Borun, Minda(1999)。Front-end Evaluation: A Tool for Exhibit and Program Planning。Introduction to Museum Evaluation。Washington, D. C.。  new window
19.Diamond, Judy(1999)。Practical Evaluation Guide: tools for museums and other informal educational settings。Practical Evaluation Guide: tools for museums and other informal educational settings。Walnut Creek。  new window
20.Evans, J. R.、Lindsay, William M.(2005)。The Management and Control of Quality。The Management and Control of Quality。Mason。  new window
21.Friedman, A. F.(1993)。Convincing the Director。Museum Visitor studies in the 90s。London。  new window
22.Gomm, Roger(2004)。Social Research Methodology: A Critical Introduction。Social Research Methodology: A Critical Introduction。Houndmills。  new window
23.Henderson, Amy、Kaeppler, Adrienne L.(1997)。Exhibiting Dilemmas: Issues of Representation at the Smithsonian。Exhibiting Dilemmas: Issues of Representation at the Smithsonian。Washington/London。  new window
24.Ireland, Christopher(2003)。The Changing Role of Research。Design Research: Methods and Perspectives。Cambridge。  new window
25.Kinnear, P. R.、Gray, C. D.(2004)。SPSS 12 Made Simple。SPSS 12 Made Simple。Hove。  new window
26.Kolb, Bonita M.(2005)。Marketing for Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera。Marketing for Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera。London。  new window
27.Kumar, R.(1996)。Research Methodology: A Step-by-step Guide for Beginners。Research Methodology: A Step-by-step Guide for Beginners。London。  new window
28.Kurtz, Norman R.(1983)。Introduction to Social Statistics。Introduction to Social Statistics。Singapore。  new window
29.Liamputtong, Pranee、Ezzy, Douglas(2005)。Qualitative Research Methods。Qualitative Research Methods。Oxford。  new window
30.Mintzes, J. J.、Wandersee, J. H.、Novak, J. D.(2000)。Assessing Science Understanding: A Human Constructivist View。Assessing Science Understanding: A Human Constructivist View。San Diego。  new window
31.Pallant, Julie(2005)。SPSS Survival Manual。SPSS Survival Manual。Berkshire。  new window
32.Pines, Ayala Malach(1999)。Falling in Love: Why We Choose the Lovers We Choose。Falling in Love: Why We Choose the Lovers We Choose。New York。  new window
33.Screven, Chandler G.(1999)。What is Formative Evaluation?。Introduction to Museum Evaluation。Washington, D. C.。  new window
34.Szwarc, Paul(2005)。Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think。Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think。London。  new window
35.Weeden, Clare(2005)。A Qualitative Approach to the Ethical Consumer: The Use of Focus Groups for Cognitive Consumer Research in Tourism。Tourism Research Methods: Integrating Theory with Practice。Wallingford。  new window
 
 
 
 
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