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題名：訊息來源可信度、情感認同與涉入程度對大學生採信消費性網路謠言之影響
書刊名：教育資料與圖書館學
作者：許文怡／梁朝雲
作者(外文)：Hsu, Wen-Yi／Liang, Chaoyun
出版日期：2007
卷期：45:1
頁次：頁99-120
主題關鍵詞：網路謠言；來源可信度；情感認同；涉入程度；消費行為；Network rumors；Source credibility；Affection；Involvement；Consumer behavior
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:102
  • 點閱點閱:62
本研究以訊息「來源可信度」、「情感認同」，與「涉入程度」作為變項，探討大學生在採信消費性網路謠言的影響程度。研究群希望藉此喚醒大學生對網路訊息的自覺，並將研究成果提供企業產品行銷及個人防堵謠言之參考。本研究結果發現：一、發訊者及訊息內容是否具專家權威性，將影響收訊者對消費性網路謠言的判斷；二、不同情感認同的收訊者在採信網路謠言的程度上，並沒太大差異；但在消費行為上卻稍有差異；三、涉入程度在來源可信度與情感認同兩方面，對於大學生採信消費性網路謠言均有正向影響。
The purpose of this study is to investigate the correlative causality of college students' belief to consuming network rumors. “Source credibility,” “affection” and “involvement” are operated as the main variable effects on college students' belief to these rumors. By using “involvement” as a moderator, this study analyzes its correlation with the other factors. This study is designed to awake college students' attention to network messages, and to provide suggestions for the enterprises. The findings of this study include: 1. both source credibility and involvement have positive effects on the college students' belief to consuming network rumors; 2. affection has part of effect on the college students' belief to consuming network rumors, but with no causal relation; and 3. both source credibility and involvement have positive effects on the college students' belief to consuming network rumors under different involvements.
期刊論文
1.Knapp, Robert H.(1944)。A Psychology of Rumor。Public Opinion Quarterly，8(1)，22-37。  new window
2.McQuarrie, E. F.、Muson, M. J.(1987)。The zaichkowsky personal involvement inventory: Modification and extension。Advances in Consumer Research，14，61-65。  new window
3.Berlo, David K.、Lemert, James B.、Mertz, Robert J.(1969)。Dimensions for Evaluating the Acceptability of Message Sources。Public Opinion Quarterly，33(4)，563-576。  new window
4.Rosnow, R.、Rosnow, R. L.(1988)。Rumor as Communication: A Contextual Approach。Journal of Communication，38(1)，1-17。  new window
5.Peterson, Warren A.、Gist, Noel P.(1951)。Rumor and public opinion。The American Journal of Sociology，57(2)，159-167。  new window
6.Bordia, P.、Rosnow, R. L.(1998)。Rumor Rest Stops on the Information Highway。Human Communication Research，25(2)，163-179。  new window
7.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
8.Rosnow, Ralph L.(1991)。Inside rumor: A personal journey。American Psychologist，46(5)，484-496。  new window
9.Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research，9(2)，123-131。  new window
10.Westbrook, R. A.(198708)。Product/consumption-based affective re-sponses and postpurchase processes。Journal of Marketing Research，24(8)，258-270。  new window
11.Lichtenstein, Donald R.、Bearden, William O.(1989)。Contextual influences on perceptions of merchant-supplied reference prices。Journal of Consumer Research，16(1)，55-66。  new window
12.West, M. D.(1994)。Validating a scale for the measurement of credibility: A covariance structure modeling approach。Journalism Quarterly，71(1)，159-168。  new window
13.汪志堅、李欣穎(20050600)。來源可信度、情感認同與涉入程度對網路謠言闢謠效果之影響。管理學報，22(3)，391-413。new window  延伸查詢new window
14.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。  new window
15.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
16.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research，24(3)，258-270。  new window
17.郭良文(19980700)。臺灣近年來廣告中認同之建構--解析商品化社會的認同與傳播意涵。新聞學研究，57，127-157。new window  延伸查詢new window
18.Pendleton, Susan Coppess(1998)。Rumor research revisited and expanded。Language & Communication，18(1)，69-86。  new window
19.Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly，15(4)，635-650。  new window
20.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
21.DiFonzo, N.、Bordia, P.(2002)。Corporate Rumor Activity, Belief and Accuracy。Public Relations Review，28(1)，1-19。  new window
22.何映潔(2004)。網路謠言。網路社會學通訊期刊，43。  延伸查詢new window
23.梁暉昌(2002)。擬象時代的資訊流。當代，175，118-129。  延伸查詢new window
24.Holbrook, N. B.(1980)。Some Preliminary Notes on Research in Consumer Esthetics。Advances in Consumer Research，7-7。  new window
25.何映潔(2004)。網路謠言。網路社會學通訊期刊，43。  延伸查詢new window
26.梁暉昌(2002)。擬象時代的資訊流。當代，175，118-129。  延伸查詢new window
27.Berlo, D. K.、Lemert, J. B.、Mertz, R. J.(1969)。Dimensions for evaluation the acceptance of message sources。Public Opinion Quarterly，33，563-576。  new window
28.Difonzo, N.、Bordia, P.(2002)。Corporate rumor activity belief and accuracy。Public Relations Review，28，1-19。  new window
29.Holbrook, N. B.(1980)。Some preliminary notes on research into consumer esthetics。Advances in Consumer Research，7。  new window
30.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual inference on perceptions of merchant supplied reference price。The Journal of Consumer Research，15，55-66。  new window
31.McQuarrie, Edward F.、Muson, M. J.(1987)。The Zaichkowsky personal involvement inventory。Advances in Consumer Research，14，61-65。  new window
32.Zaichkowsky, L. J.(1994)。The personal involvement in inventory: Reduction, revision, and application to advertising。Journal of Advertising，23，59-70。  new window
會議論文
1.吳宜蓁、徐偉璿(2002)。初探網路謠言意涵、傳散過程與解決之道：從企業網路謠言談起。0。  延伸查詢new window
2.吳宜蓁、徐偉睿(2002)。初探網路謠言意涵、傳散過程與解決之道：從企業網路謠言談起。2002網路與社會研討會。新竹：國立清華大學社會研究所。  延伸查詢new window
3.汪志堅、駱少康(2002)。網路上流傳謠言類型與特性研究。0。  延伸查詢new window
學位論文
1.盧鴻毅(1992)。新聞媒介可信度之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.鍾宏彬(2003)。影響網路謠言傳播的因素及擴散模式：由電子郵件謠言的散播與企業闢謠作為談起，0。  延伸查詢new window
3.鍾宏彬(2003)。影響網路謠言傳播的因素及擴散模式：由電子郵件謠言的散播與企業闢謠作為談起，臺北市。  延伸查詢new window
圖書
1.Allport, Gordon W.、Postman, Leo J.(1947)。The Psychology of Rumor。Henry Holt。  new window
2.游恒山(2001)。消費者行為心理學。臺北市：五南。  延伸查詢new window
3.Mowen, J. C.、Minor, M. S.、黃君慧、辛一立、張哲綱、潘佳玟(2002)。消費者行為概論。臺北市：台灣培生教育出版股份有限公司。  延伸查詢new window
4.Mullen, B.、Johnson, C.(2001)。消費者行為心理學。臺北。  延伸查詢new window
5.Allport, G. W.、Postman, L. J.(1947)。The Psychology of Rumor。New York。  new window
6.Petty, R. E.(1986)。Communication and Persuation:Central and Peripheral Routes to Attitude Change。New York：Springer Verlag。  new window
7.O'Keefe, D. J.(1992)。Persuasion: theory and research。Newbury park：Sage。  new window
8.Kapferer, J. N.(1990)。Rumors--Uses, Interpretations, and Images。New Brunswick, NJ：Transaction Publishers。  new window
9.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
10.吳筱玫(20030000)。網路傳播概論。臺北：智勝文化。new window  延伸查詢new window
11.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
12.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
13.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。  new window
14.Keller, K. L.(1990)。Strategic Brand Management。Strategic Brand Management。Upper Saddle River, New Jersey。  new window
15.Mowen, J. C.、Minor, M. S.(2002)。消費者行為概論。消費者行為概論。臺北。  延伸查詢new window
16.Kapferer, J. N.(1990)。Rumors- uses, interpretations, and images。Rumors- uses, interpretations, and images。New Brunswick。  new window
17.Schiffman, Leon G.、Kanuk, L. L.(1991)。Consumer Behavior。Consumer Behavior。Englewood Cliffs, N. J.。  new window
其他
1.Dr. Susan Love Research Foundation(2005)。Community & Connection: 10 Most FAQ，0。  new window
2.臺北市政府警察局交通警察大隊(2006)。交通網路謠言：澄清專區，0。  延伸查詢new window
3.行政院衛生署食品資訊網(2006)。食品資訊網，0。  延伸查詢new window
4.臺北市政府警察局交通警察大隊(2006)。交通網路謠言：澄清專區。  延伸查詢new window
5.行政院衛生署食品資訊網(2006)。食品資訊網。  延伸查詢new window
6.汪志堅，駱少康(2002)。網路上流傳謠言類型與特性研究，新竹市。  延伸查詢new window
7.季良玉(2000)。網路謠言毀商譽 企業只能嘆氣，臺北。  延伸查詢new window
8.Dr. Susan Love Research Foundation(2005)。Community and connection: 10 most FAQ。  new window
圖書論文
1.Smith, C. A.、Lazarus, R. S.(1990)。Emotion and adaptation。Handbook of personality: theory and research。New York：The Guilford Press。  new window
2.Hall, Stuart(1996)。Introduction: Who Needs 'Identity'?。Questions of Cultural Identity。Sage Publications。  new window
 
 
 
 
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