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題名：野溪溫泉遊憩行為之研究--以多納野溪溫泉區為例
書刊名：旅遊管理研究
作者：李宗鴻 引用關係
作者(外文)：Lee, Tsung-hung
出版日期：2007
卷期：7:1
頁次：頁99-115
主題關鍵詞：多納；野溪溫泉；計畫行為理論；結構化方程模式；Recreation；Duona；River hot spring；Theory of planned behavior
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:173
  • 點閱點閱:24
本研究以計畫行為理論為研究架構，以多納野溪溫泉區為例，探討野溪溫泉之旅遊客之族群結構、遊憩特性、並建構及驗證其遊憩行為模式。利用自編的問卷，內容包括態度、主觀規範、行為控制知覺、行為意圖、行為、旅遊特性、及遊客基本資料等七大項，從2004年2月14日至4月25日共抽取15個假日進行調查，利用等距抽樣方法，以每二十位抽取一位遊客為逢機樣本，進行問卷調查，計發放535份問卷，實得有效問卷501份。將所收集的資料以SPSS 12.0進行統計分析與檢定，利用敘述統計程序，計算人口統計變數與旅遊特性等的分布情形，利用LISREL 8.52進行驗證性因素分析及結構方程模式的實證研究，以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之因果關係進行估計。結果顯示受訪遊客之性別以男性居多、年齡層以21至29歲居多、教育程度以大學居多、居住地則以南部地區為主，遊客整體滿意度平均為5.369(sd=1.28, n=501, range:1-7)。實證研究顯示野溪溫泉遊憩行為模式中，遊客的態度、主觀規範、及行為控制知覺顯著的直接影響行為意圖，間接影響遊憩行為。遊客的行為意圖顯著的直接影響遊憩行為。
This study used the theory of planned behavior explored the recreational behavior of Duona river hot spring recreation area, southern Taiwan. Total of 535 questionnaires were administered using systematic sampling method from February to April 2004, 28 tourists refused to answer and six questionnaires were invalid owing to being incomplete, leaving a total of 501 valid questionnaires. The descriptive statistics socio-demographic was analyzed by SPSS 12.0. The confirmatory factor analysis and structural equation model were analyzed by LISREL 8.52 for windows. All the parameters were estimated by maximum likelihood estimation method. Mainly descriptive findings were as follows: males of the tourists were more than the females, and most tourists lived in Kaohsiung region. Tourists' recreational satisfaction averaged 5.36. (sd = 1.28, n = 501, range: 1-7). Empirical results indicated that attitudes, subjective norms, and perceived behavioral control demonstrated a positive and significant affect of the behavioral intention. Moreover, behavioral intention demonstrated a positive and significant affect of the recreational behavior.
期刊論文
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4.張寶堂(19950800)。臺灣溫泉與地熱探勘。能源、資源與環境，8(3)=31，35-42。  延伸查詢new window
5.Armitage, C. J.、Conner, M.(2001)。Efficacy of theory of planned behaviour: a meta-analytic review。British journal of Social Psychology，40，471-499。  new window
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9.Sutton, S.(1998)。Predicting and explaining intensions and behavior: how well are we doing。Journal of Applied Social Psychology，28(15)，1317-1338。  new window
10.Davis, F. D.(1993)。User acceptance of information technology: Systems characteristics, user perceptions and behavioral impacts。International Journal of Man-Machine Studies，38(3)，475-487。  new window
11.Bagozzi, R. P.、Kimmel, S. K.(1995)。A comparison of leading theories for the prediction of goal-directed behaviors。British Journal of Social Psychology，34(4)，437-461。  new window
12.李思屏、林晏州(20010900)。遊客對生態旅遊之環境態度與行為關係之研究--以關渡自然公園為例。戶外遊憩研究，14(3)，15-36。new window  延伸查詢new window
13.Harrison, D. A.(1995)。Volunteer motivation and attendance decision: competitive theory testing in multiple samples from a homeless shelter。Journal of Applied Psychology，80(3)，371-385。  new window
14.高明瑞、洪振超、黃啟誠(20030600)。生態旅遊行為模式研究。戶外遊憩研究，16(2)，23-48。new window  延伸查詢new window
15.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intensions and behavior: An application of the theory of planned behavior。Leisure Sciences，23，165-178。  new window
16.Rossi, A. N.、Armstrong, J. B.(1999)。Theory of reasoned action vs theory of planned behavior: testing the suitability and sufficiency of a popular behavior model using hunting intensions。Human Dimensions of Wildlife，4，40-56。  new window
17.Hu, L. T.、Bentler, P. M.(1999)。Cutoff criteria for fit indexes in co-variance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modelling，6(1)，1-55。  new window
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19.余泰魁、李能慧(20011200)。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究，14(4)，51-76。new window  延伸查詢new window
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24.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。  new window
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會議論文
1.李宗鴻、張紋綺、許正賢、許瓊芳、劉思禹、薛紹君、蕭慧菁(2003)。台灣溫泉區遊客遊憩行為之研究。健康休閒暨觀光餐旅產官學研討會。台南：立德管理學院。  延伸查詢new window
研究報告
1.交通部觀光局(2005)。93年臺閩地區主要觀光遊憩區遊客人數月別統計。台北：交通部觀光局。  延伸查詢new window
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1.鮑敦瑗(2000)。溫泉旅館遊客市場區隔分析之研究--以知本溫泉為例(碩士論文)。朝陽大學，台中市。  延伸查詢new window
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2.Fennell, David A.(1999)。Ecotourism: An Introduction。Routledge。  new window
3.Smith, S. L. J.(1990)。Dictionary of Concepts in Recreation and Leisure Studies。New York。  new window
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8.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
9.郭岱宜(19990000)。生態旅遊：21世紀旅遊新主張。臺北：揚智文化。new window  延伸查詢new window
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圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
2.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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