休閒農場為符合遊客的多元休閒需求，利用套裝組合產品作為促銷手段，以增加農場客源，提高農場收益之目的。本文以模糊分析層級程序法(FAHP)研究結果得到消費者在選購農場套裝產品之主準則，分別為「促銷活動」，其次依序為「選購方式」、「組合內容」、及「訂價方式」等；在次準則方面，前三名依序為「整體組合特價促銷」、「可選購套裝組合」，或用原價分開購買組合內的產品及「主要產品原價，但搭配產品另有優惠」。最後，對各主準則評估的相對重要性進行集群分析，結果分為四個群組，並對各群組進行變異數分析，瞭解各群組具有之特性，提供業者在各群組能有效地制定行銷策略。

In order to meet tourist' multi-dimensional recreational demand, leisure farms use the bundling product as the promotion method, in order to increase the source of the farms' tourists, enhances goals of the farm return. The findings obtain discovered the main criterion that the consumers they select and purchase the farm bundling product the main criterion, respectively are "promotion", "selects and purchases the way", "combination content' and "set price way" and so on. In inferior criterion aspect, the first three important inferior criteria are "the whole combination special price promotion", "May select and purchase the bundling product, or separates in the purchase bundling with the initial cost the product" and "main product initial cost, but the matching product ahs the preferential benefit in addition". Finally the relative importance which appraised to each criterion carries on the cluster analysis, understood each cluster of characteristic in the market segment, provides the entrepreneur to make the effective marketing plan in each cluster.