本研究以雲林縣爲推動區域觀光發展優先順序之擬定爲主軸，使用問卷爲工具，並採用下列之理論模式，包括：品質機能展開(Quality Function Deployment, QFD)、分析層級程序法(Analytical Hierarchy Process, AHP)與模糊理論(Fuzzy Set Theory)，並結合產官學界專家，探討雲林縣觀光旅客的需求，瞭解遊客之消費現況、動機與需求因素之重要程度，進而藉以擬定雲林縣觀光區域發展具體可行之策略，以促進地方性產業及經濟活動。利用雲林縣特有之自然資源及天然的地理優勢以及地方性文化背景特色因素等，並配合國家推動觀光產業政策，擬定有效之區域性發展策略，期許有助於雲林縣提升地方產業及觀光業發展之效益。

The main focus of this paper is an exploration of the development of tourism regions in Yunlin County, Taiwan, in which the allocation of the limited development resources can be prioritized. In this research, questionnaires are applied as research tools and three theoretical models are employed, namely Quality Function Deployment (QFD), Analytical Hierarchy Process, (AHP) and Fuzzy Set Theory, to solve the problems identified in the research. To incorporate expert opinions from industry, government and academia, this research identifies tourist demands and examines the importance factors of the demands. Followed by the evaluation results, this research prioritizes the development order of five regions, as categorized by this research, in Yunlin County. The results can lead to a consideration of concentrating limited resources in order to promote the local tourism industry and economic development. Based on consideration of the distinctive natural resources, geographical advantages and unique cultural background of Yunlin County and incorporating the tourism industry development policy of the country, it is hoped that the findings of this research will enable the relevant national authorities to organize effective plans to promote the development of regional tourism.