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題名：北、高網路選民大不同？--媒介使用、媒介重要性評估與政治犬儒主義、投票行為之關連性研究
書刊名：東吳政治學報
作者：洪雅慧
作者(外文)：Hong, Yah-huei
出版日期：2009
卷期：27:2
頁次：頁1-45
主題關鍵詞：媒介使用；媒介重要性評估；政治犬儒主義；投票行為；電子郵件調查；Media use；Perceived media importance；Political cynicism；Voting behavior；E-mail survey
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:322
  • 點閱點閱:75
本研究嘗試去檢測「媒介使用」與「媒介重要性評估」對於「政治犬儒主義」與「投票行為」之影響力，對於台北與高雄之網路選民是否有不同？ 「電子郵件調查法」乃是本研究所採行之研究方法，於2006年北、高兩市市長選舉投票日後一週執行。研究結果發現，無論是台北市或高雄市的網路選民，對於政治都充滿了高度的憤世嫉俗。以台北市而言，年紀越大、政治興趣越低的網路選民傾向有較高的犬儒主義；使用候選人網站、部落格的頻率越高、越是覺得這類媒介對於個人政治資訊的提供是重要的，傾向有較低的犬儒主義；越是覺得電視政治call-in節目之於政治資訊的提供是重要的、較常點閱政治相關電子郵件者，政治犬儒主義則越高。在高雄市方面，男性比女性之網路選民傾向有較高的犬儒主義；越是覺得候選人網站、部落格對於個人政治資訊的提供是重要的，傾向有較低的犬儒主義；越是認為點閱入口網站之政治新聞在政治資訊的提供上是重要的，傾向有較高的犬儒主義。 而在「投票行為」之預測上，無論是台北市或高雄市，政治興趣皆可以顯著預測投票行為，而政治犬儒主義則沒有顯著預測力；越常收看電視政治call-in節目的台北市網路選民，傾向在此次台北市長選舉中去投票，但越常去點閱入口網站政治新聞之高雄市網路選民，卻傾向在此次高雄市長選舉中缺席了。
This study tries to explore if there is any discrepancy between Taipei and Kaohsiung while examining the effects of ”media use” and ”perceived media importance” in relation to political cynicism and voting behavior. The research method adopted by this study was an E-mail survey conducted one week after the 2006 Taipei and Kaohsiung mayoral elections. The results showed that both of the voters in Taipei and Kaohsiung had high political cynicism. In Taipei, the elder and low political interest voters tended to have higher political cynicism. Individuals who used candidate web sites and blogs more frequently and perceived the media's importance to be high in providing political information for their personal needs tended to have lower political cynicism. People who read more the political-related e-mails and perceived the importance of TV call-in programs were found to have a significant positive association with political cynicism. In Kaohsiung, male respondents were more likely to have higher cynicism. People who perceived candidate web sites and blogs were more important tended to have lower political cynicism. And if people who perceived the importance in browsing political news on web portals, they inclined to have higher political cynicism. In predicting the voting behavior, political interest had a significant impact on voting. However, political cynicism was unable to predict the voting behavior either in Taipei or Kaohsiung. The more frequently Taipei voters watched TV call-in programs and perceived the importance of the candidate web sites and blogs, the more they tended to vote. But the voting rate was relatively low among Kaohsiung voters who browsed political news on web portals more frequently.
期刊論文
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會議論文
1.Chen, Katherine, Y. N. and Ven-Hwei Lo.(2005)。“Testing the Media Effects on Political Capital.”。台北。  new window
2.Hong, Yah-Huei.(2008)。“A Study of the Innovation Resistance of Candidates’ Web Sites and Blogs.”。Stockholm, Sweden。  new window
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7.吳統雄(2000)。〈調查知識管理：研究方法與資訊系統〉。台北。  延伸查詢new window
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學位論文
1.陳建寧(2007)。臺灣公民文化之研究：以北高兩市公民的價值觀、道德認知與社會資本為例(博士論文)。國立中山大學。new window  延伸查詢new window
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圖書
1.石計生、羅清俊、曾淑芬、邱曉婷、黃慧琦(2006)。社會科學研究與SPSS資料分析--台灣資料庫的應用。臺北：雙葉書廊。  延伸查詢new window
2.Norris, Pippa(2000)。A Virtuous Circle: Political Communications in Post-Industrial Societies。New York, NY：Cambridge University Press。  new window
3.彭芸(2001)。新媒介與政治：理論與實証。台北：五南圖書出版有限公司。new window  延伸查詢new window
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6.Dalton, Russell J.(1996)。Citizen Politics in Western Democracies。Chatham, NJ。  new window
7.張紘炬(2007)。抽樣方法與調查分析：理念、設計、分析、實例。台北：華泰文化。  延伸查詢new window
圖書論文
1.Klingemann, Hans-Dieter(1999)。Mapping Political Support in the 1990s: A Global Analysis。Critical Citizens: Global Support for Democratic Government。Oxford University Press。  new window
 
 
 
 
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