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題名:當消費者熱愛一個品牌時--發現品牌關係的時間面向
書刊名:東海管理評論
作者:錢玉芬 引用關係何振維
作者(外文):Chien, Yu-fenHo, Chen-wei
出版日期:2010
卷期:11:1
頁次:頁133-165
主題關鍵詞:關係行銷品牌關係深度訪談質性研究Relationship marketingBrand relationshipIn-depth interviewQualitative research
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:60
  • 點閱點閱:64
期刊論文
1.Brandt, M.(1998)。Our monthly digest of technology marketing know-how。MC Technology Marketing Intelligence,18(1),46-47。  new window
2.Schneider, P. A.(1995)。Book reviews--The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Rogers Rogers。Journal of Marketing,59(4),108-113。  new window
3.Omar, W. M、Ali, N. M. M.(2010)。Brand Loyalty and Relationship Marketing in Islamic Banking System。Canadian Social Science,6(1),25-32。  new window
4.Kemp, S.(1998)。Perceiving luxury and necessity。Journal of Economic Psychology,19,591-606。  new window
5.林耀盛、吳英璋(20040600)。雙重變奏曲:探究「九二一」地震「失親家毀」受創者之心理經驗現象。中華心理衛生學刊,17(2),1-41。new window  延伸查詢new window
6.Hess, Jeff、Story, John(2005)。Trust-based commitment: Multidimensional consumer-brand relationships。Journal of Consumer Marketing,22(6),313-322。  new window
7.Fournier, S.(1997)。Reviving brand loyalty: a reconceptualization within the framework of consumer-brand relationships。International Journal of Research in Marketing,14(5),451-472。  new window
8.Swaminathan, Vanitha、Page, Karen L.、Gürhan-Canli, Zeynep(2007)。"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations。Journal of Consumer Research,34(2),248-259。  new window
9.Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology,14(1/2),168-180。  new window
10.Aaker, Jennifer L.、Fournier, Susan、Brasel, S. Adam(2004)。When Good Brands Do Bad。Journal of Consumer Research,31(1),1-16。  new window
11.Dubois, B.、Duquesne, P.(1993)。The Market for Luxury Goods: Income versus Culture。European Journal of Marketing,27(1),35-44。  new window
12.Aggarwal, Pankaj、Law, Sharmistha(2005)。Role of Relationship Norms in Processing Brand Information。Journal of Consumer Research,32(3),453-464。  new window
13.朱蘭慧(20030300)。男性性別角色刻板印象之形成與鬆動。應用心理研究,17,85-119。new window  延伸查詢new window
14.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing,35(11/12),1238-1258。  new window
15.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
16.Escalas, Jennifer Edson、Bettman, James R.(2005)。Self-construal, reference groups, and brand meaning。Journal of Consumer Research,32(3),378-389。  new window
17.王震武、林文瑛(19981200)。傳統與現代華人的「士大夫觀念」--階級社會的素樸心理學分析。本土心理學研究,10,119-164。new window  延伸查詢new window
18.Sheth, J. N.,、Parvatiyar, A.(1995)。Relationship marketing in consumer markets: Antecedents and consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
19.Bloemer, J. M.、Kasper, H. D.(1995)。The Complex Relationship between Consumer Satisfaction and Brand Loyalty。Journal of Economic Psychology,16(2),311-329。  new window
20.Aggarwal, P.(2004)。The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior。Journal of Consumer Research,31(1),87-101。  new window
學位論文
1.林仁廷(2001)。「尋」與「逃」--一個失聲男性對「情」與「力」的辯證(碩士論文)。輔仁大學。  延伸查詢new window
2.王勇智(2000)。力與無力的掙扎和轉變--一個青年男性的自我敘說之建構(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.Rogers, M.、Peppers, D.(1993)。The One to One Future: Building Relation-ships One Customer at a Time。Currency Doubleday。  new window
2.Pivčević, Edo、廖仁義(1991)。胡賽爾與現象學。桂冠。  延伸查詢new window
3.潘淑滿(2003)。質性研究:理論與應用。臺北市:心理出版社股份有限公司。  延伸查詢new window
4.高敬文(2002)。質化研究方法論。台北:師大書苑。  延伸查詢new window
5.Berry, Christopher J.(1994)。The Idea of Luxury: A Conceptual and Historical Investigation。Cambridge University Press。  new window
 
 
 
 
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