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題名：媒介依賴、使用動機與競選部落格可信度之關聯性
書刊名：資訊傳播研究
作者：陳啟英／徐聖鈞
作者(外文)：Chen, Chi-ying／Hsu, Sheng-chun
出版日期：2010
卷期：1:1
頁次：頁1-25
主題關鍵詞：可信度；媒介依賴；使用動機；競選部落格；Credibility；Media reliance；Use motivation；Political blog
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:141
  • 點閱點閱:181
本研究利用網路問卷，在2009年底三合一選舉的前後期間內進行施測，研究目的在試圖了解民眾對新興競選媒體―部落格的可信度評價，以及媒介依賴和使用動機對可信度的影響。本研究結果發現，參訪過候選人部落格民眾的可信度評價比沒有參訪經驗的民眾明顯較高，對有參訪經驗的樣本進一步分析發現，以部落格為主要媒介依賴的民眾，其可信度評價較高。在控制人口變項的情況下，動機較媒介依賴對於可信度具有較強的預測力。在控制人口變項與媒介依賴的情況下，訊息收集動機對可信度之預測力最強，其次是社交娛樂，再其次是政治判斷。
This study employed an online survey to examine the influences of media reliance compared to motivations in determining credibility of political blog. The survey data was collected during one month at the end of 2009 when Three-in-One election was taken place in Taiwan. The study found that perceived credibility of people who had experiences of visiting political blog was significantly higher than those who had not. By the sample of those who had experiences of visiting political blog, results revealed that people who relied on blog perceived credibility higher than those who relied on other media. Motivations were proved to be a stronger predictor than media reliance after controlling for demographics. Furthermore, information-seeking motive had the strongest power in predicting creditability after demographics and media reliance were controlled.
期刊論文
1.Sundar, S. S.(1998)。Effect of source attribution on perception of online news stories。Journalism and Mass Communication Quarterly，75(1)，55-68。  new window
2.Schweiger, W.(2000)。Media credibility-experience or image? A survey on the credibility of the World Wide Web in Germany in comparison to other media。European Journal of Communication，15(1)，37-59。  new window
3.Kaye, B. K.(2005)。It's a Blog, Blog, Blog World: Users and Uses of Weblogs。Atlantic Journal of Communication，13(2)，73-95。  new window
4.Bennett, N. L.、Casebeer, L. L.、Kristofco, R. E.、Strasser, S. M.(2004)。Physicians' Internet information-seeking behaviors。Journal of Continuing Education in the Health Professions，24(1)，31-38。  new window
5.Kiousis, Spiro(2001)。Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age。Mass Communication & Society，4(4)，381-403。  new window
6.Flanagin, Andrew J.、Metzger, Miriam J.(2001)。Internet Use in the Contemporary Media Environment。Human Communication Research，27(1)，153-181。  new window
7.鄭自隆(2004)。台灣競選傳播應用數位化媒介之回顧。傳播管理學刊，5(1)，85-96。new window  延伸查詢new window
8.Andrews, P.(2003)。Is blogging journalism?。Nieman Reports，57(3)，63-64。  new window
9.Cristol, H.(2002)。News in the digital age。Futurist，36，8-9。  new window
10.Johnson, T. J.、Kaye, B. K.(2002)。Webelievability: A path model examining how convenience and reliance predict online credibility。Journalism & Mass Communication Quarterly，79，619-642。  new window
11.Johnson, T. J.、Kaye, B. K.、Bichard, S. L.、Wong, W. J.(2008)。Every blog has its day: Politically-interested internet users' perceptions of blog credibility。Journal of Computer-Mediated Communication，13(1)，100-122。  new window
12.Regan, T.(2003)。Weblogs threaten and inform traditional journalism。Nieman Reports，57(3)，68-70。  new window
13.Thompson, G.(2003)。Weblogs, warblogs, the public sphere, and bubbles。Transformations，7，1-12。  new window
14.Tremayne, M.、Zheng, N.、Lee, J. K.、Jeong, J.(2006)。Issue publics on the web: Applying network theory to the war blogosphere。Journal of Computer-Mediated Communication，12(1)。  new window
15.Wall, M.(2006)。Blogging Gulf War II。Journalism Studies，7，111-126。  new window
16.李曉靜(2006)。西方「媒介可信度」研究述評。新聞大學，2006(3)，39-48。  延伸查詢new window
17.Blood, R.(2003)。Weblogs and Journalism: Do They Connect?。Nieman Reports，57(3)，61-63。  new window
18.Bordia, P.、Rosnow, R. L.(1998)。Rumor Rest Stops on the Information Highway Transmission Patterns in a Computer-Mediated Rumor Chain。Human Communication Research，25(2)，163-179。  new window
19.Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st Century: Integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication yearbook，27，293-336。  new window
20.Stavrositu, C.、Sundar, S. S.(2008)。If Internet credibility is so iffy, why the heavy use? The relationship between medium use and credibility。CyberPsychology & Behavior，11(1)，65-68。  new window
21.Wanta, W.、Hu, Y. W.(1994)。The Effects of Credibility, Reliance, and Exposure on Media Agenda-setting: A Path Analysis Model。Journalism & Mass Communication Quarterly，71(1)，90-98。  new window
22.汪志堅、駱少康(20020600)。以內容分析法探討網路謠言之研究。資訊、科技與社會學報，2(1)=2，131-148。new window  延伸查詢new window
23.Kerbel, Matthew R.、Bloom, Joel David(2005)。Blog for America and civic involvement。Harvard International Journal of Press/Politics，10(4)，3-27。  new window
24.Trammell, K. D.、Tarkowski, A.、Hofmokl, J.、Sapp, A. M.(2006)。Republic of blog: Examining polish bloggers through content analysis。Journal of Computer-Mediated Communication，11(3)，702-722。  new window
25.羅文輝、林文琪、牛隆光、蔡卓芬(20030100)。媒介依賴與媒介使用對選舉新聞可信度的影響--五種媒介的比較。新聞學研究，74，19-44。new window  延伸查詢new window
26.Meyer, P.(1988)。Defining and Measuring Credibility of Newspaper: Developing an Index。Journalism Quarterly，65(3)，567-588。  new window
27.West, M. D.(1994)。Validating a scale for the measurement of credibility: A covariance structure modeling approach。Journalism Quarterly，71(1)，159-168。  new window
28.Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly，77(3)，515-540。  new window
29.羅文輝(20040700)。選擇可信度：1992及2002年報紙與電視新聞可信度的比較研究。新聞學研究，80，1-50。new window  延伸查詢new window
30.Ball-Rokeach, S. J.、DeFleur, M. L.(1976)。A dependency model of mass-media effects。Communication Research，3(1)，3-21。  new window
31.Pendleton, Susan Coppess(1998)。Rumor research revisited and expanded。Language & Communication，18(1)，69-86。  new window
32.Gaziano, Cecilie、McGrath, Kristin(1986)。Measuring the Concept of Credibility。Journalism Quarterly，63(3)，451-462。  new window
33.Johnson, Thomas J.、Kaye, Barara K.(1998)。Cruising is Believing: Comparing Internet and Traditional Sources on Media Credibility Measure。Journalism & Mass Communication Quarterly，75(2)，325-340。  new window
34.Johnson, Thomas J.、Kaye, Barbara K.(2004)。Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs among Blog Users。Journalism and Mass Communication Quarterly，81(3)，622-642。  new window
35.Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly，15(4)，635-650。  new window
36.Lawson-Borders, G.、Kirk, R.(2005)。Blog in campaign communication。American Behavior Scientist，49(5)，548-559。  new window
會議論文
1.Banning, S.、Trammell, K. D.(200608)。Revisiting the issue of blog credibility: A national survey。The annual conference at the Association for Education in Journalism & Mass Communication。San Francisco。  new window
2.Papacharissi, Z.(200405)。The blogger revolution? Audiences as media producers。The annual meeting of the International Communication Association。New Orleans, LA。  new window
3.Payne, G. A.、Dozier, D. M.、Nomai, A. J.(2001)。Newspapers and the Internet: A comparative assessment of news credibility。The Association for Education in Journalism and Mass Communication Annual Convention。Miami Beach, FL。  new window
4.Trammell, K. D.(200511)。Year of the blog: Webstyle analysis of the 2004 presidential candidate blog posts。The Political Communication Division, National Communication Association annual conference。Chicago。  new window
5.吳宜蓁、徐偉睿(2002)。初探網路謠言意涵、傳散過程與解決之道：從企業網路謠言談起。2002網路與社會研討會。新竹：國立清華大學社會研究所。  延伸查詢new window
6.Abdulla, R. A.、Garrison, B.、Salwen, M.、Driscoll, P.、Casey, D.(200208)。The credibility of newspapers, television news, and online news。The meeting of the Association for Education in Journalism and Mass Communication Annual Convention。Miami Beach, FL。  new window
7.Brady, D. J.(1996)。Cyberdemocracy and perceptions of politics: An experimental analysis of political communication on the World Wide Web。The annual meeting of the Midwest Association for Public Opinion Research。Chicago, IL。  new window
研究報告
1.羅文輝、陳世敏(1993)。新聞媒介可信度之研究 (計畫編號：NSC81-0301-H-004-501)。臺北市：國立政治大學新聞學研究所。  延伸查詢new window
學位論文
1.Kim, D.(2006)。Abandoning traditional news? Examining factors influencing the displacement effects of online news on traditional news media(博士論文)。Southern Illinois University，IL。  new window
2.莊伯仲(1995)。候選人電視辯論與電視政見發表會訊息之內容分析：1994年臺北市長選舉之個案研究(碩士論文)。文化大學。  延伸查詢new window
3.蒯光武(1989)。受播者評價新聞媒介可信度的研究(碩士論文)。輔仁大學。  延伸查詢new window
4.沈柏均(2007)。媒體使用行為，媒體偏好與新聞部落格可信度之關聯性研究(碩士論文)。玄奘大學。  延伸查詢new window
5.洪雅慧(2006)。候選人網站之使用動機及使用者素描--以2002年台北市長選舉為例(碩士論文)。師範大學。  延伸查詢new window
6.林鴻源(2004)。網路與報紙新聞可信度之比較(碩士論文)。中國文化大學。  延伸查詢new window
7.溫華添(1986)。大眾傳播媒介可信度及其相關因素研究：媒介可信度研究方法的探索(碩士論文)。國立政治大學。  延伸查詢new window
8.盧鴻毅(1992)。新聞媒介可信度之研究(碩士論文)。國立政治大學。  延伸查詢new window
9.簡郁琳(2004)。媒介可信度之評估研究--以網路新聞為例(碩士論文)。中國文化大學。  延伸查詢new window
10.張明賢(1989)。報禁解除後，我國大眾傳播媒介公信力比較--以報報紙、電視、政論雜誌政治新聞為研究對象(碩士論文)。國立政治大學。  延伸查詢new window
11.葛健生(1991)。報紙和電視新聞可信度比較之研究(碩士論文)。中國文化大學。  延伸查詢new window
12.葉恆芬(2000)。網路媒體可信度及其影響因素初探研究--以台灣地區網路使用者為例(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.張鐵志(2007)。反叛的凝視：他們如何改變世界？--當代美國的理想主義風景。新北市：INK印刻文學生活雜誌出版有限公司。  延伸查詢new window
2.Argyrous, G.、史麗珠、林莉華(2004)。統計學--社會與健康科學研究。台北：學富文化。  延伸查詢new window
3.彭芸(1991)。政治傳播：理論與實務。台北：巨流。new window  延伸查詢new window
4.Weiss, D. J.、Dawis, R. V.、England, G. W.、Lofguist, L. H.(1967)。Manual of the Minnesota satisfaction questionnaire。Minneapolis, MN：University of Minnesota Industrial Relations Center。  new window
5.吳明隆(2007)。SPPSS統計應用學習實務：問卷分析與應用統計。台北：知城數位科技股份有限公司。  延伸查詢new window
6.鄭自隆(2004)。競選傳播與臺灣社會。臺北：揚智文化。new window  延伸查詢new window
7.彭芸(2001)。新媒介與政治：理論與實証。台北：五南圖書出版有限公司。new window  延伸查詢new window
8.莊伯仲(2007)。網路選戰：台灣研究案例。台北：米羅文化。  延伸查詢new window
9.翁秀琪(2004)。台灣傳播學的想像。台北：巨流。  延伸查詢new window
10.Severin, Werner J.、Tankard, James W. Jr.、羅世宏(1992)。傳播理論：起源、方法與應用。臺北：時英出版社。  延伸查詢new window
11.O'Keefe, Daniel J.(1990)。Persuasion: Theory and research。Sage Publications。  new window
12.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
其他
1.台灣網路資訊中心(2009)。TWNIC 98年「台灣寬頻網路使用調查」報告出爐，http://www.myhome.net.tw/2009_03/event01.htm， 2009/07/22。  延伸查詢new window
2.林曙輝(20060727)。周玉蔻部落格：漫畫嘲諷對手。  延伸查詢new window
3.范文濱(2009)。百里侯／桃縣／縣長選舉--鄭文燦：庶民挑戰權貴之戰，http://www.ettoday.com/2009/10/29/11566-2525472.htm， 2009/12/03。  延伸查詢new window
4.范凌嘉(20071008)。拉年輕票：馬英九跟網民交朋友。  延伸查詢new window
5.黃雅詩(20071005)。謝競選網，友情連結「衝衝衝」。  延伸查詢new window
6.鄭光宏(2009)。選戰策略奏效：張花冠贏得不意外，http://news.chinatimes.com/2007Cti/2007Cti-News/2007Cti-News-Content/0,4521,50202235+112009120700074,00.html， 2009/12/25。  new window
7.盧賢秀，翁聿煌，俞肇福(20091226)。基隆張通榮連任：得票不如預期，http://times.hinet.net/times/article.do?newsid=2525267&option=society， 2009/12/26。  延伸查詢new window
8.Consumer Reports Web Watch(2005)。Leap of faith: Using the Internet despite the dangers，http://www.consumerwebwatch.org/dynamic/， 2006/04/20。  new window
9.Cornfield, M.，Carson, J.，Kalis, A.，Simon, E.(2005)。Buzz, blogs and beyond: The Internet and the national discourse in fall of 2004，http://www.pewinternet.org/ppt/BUZZ_BLOGS_BEYOND_Final05-16-05.pdf， 2007/04/13。  new window
10.Hostway(2005)。Hostway blog survey: Top-line results，http://www.hostway.com/media/survey/blog.html， 2006/04/26。  new window
圖書論文
1.Bruns, A.(2006)。The practice of news blogging。Uses of blogs。New York, NY：Peter Lang。  new window
2.Kaye, B. K.(2007)。Web site story: An exploratory study of blog use motivations。Blogging, citizenship, and the future of media。New York：Routledge。  new window
3.Rieh, S. Y.、Hilligoss, B.(2008)。College students' credibility judgment in the information-seeking process。Digital media, youth, and credibility。Cambridge, MA：The MIT Press。  new window
4.Self, C. C.(1996)。Credibility。An integrated approach to communication theory and research。Mahwah, NJ：Lawrence Erlbaum。  new window
5.Singer, J. B.(2006)。Journalists and news bloggers: Complements, contradictions, and challenges。Uses of blogs。New York：Peter Lang。  new window
6.Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA：Sage。  new window
7.Rubin, A. M.(2002)。The uses-and-gratifications perspective of media effects。Media effects: Advances in theory and Research。Mahwah, New Jersey：Lawrence Erlbaum Associates。  new window
 
 
 
 
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