臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：關係管理導向之大專院校留住學生公關策略的研擬與評估
書刊名：廣告學研究
作者：劉正道 引用關係
作者(外文)：Liu, Cheng-tao
出版日期：2012
卷期：38
頁次：頁1-22
主題關鍵詞：公關策略；留住學生；關係管理；Public relations strategy；Student retention；Relationship management
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:53
  • 點閱點閱:97
本文以維繫組織－群眾關係之「人際關係」及「管家思維」觀點，研擬大專院校留住學生之公關策略，再以組織－群眾之「關係結果」，推估此一策略對留住學生的影響力。藉由問卷調查某一私立科技大學的五百九十三位大一學生，顯示雖可採用「人際互動」、「人際溝通」及「管家式互動」等考量的公關策略，但僅「人際互動」及「管家式互動」可影響大專院校－學生之「關係成效」，且「管家式互動」又遠比「人際互動」更具影響力。
This study applies the perspectives of interpersonal relations and stewardship of organization-public relationship maintenance strategies to develop public relations strategies for retaining college students, and uses the indicators of relationship outcome to evaluate the effectiveness of such efforts. By surveying 593 freshman students of a private technological university, the results reveal when adopting relationship maintaining approaches to retain students, although can use ＂interpersonal interaction,＂ ＂interpersonal communication＂ and ＂stewardship-based interaction＂ of public relations strategies, only the modes of ＂interpersonal interaction＂ and ＂stewardship-based interaction＂ can generate significant impacts on college-student relationship outcomes, and the mode of ＂stewardship-based interaction＂ is even far more influential than the mode of ＂interpersonal interaction.＂
期刊論文
1.Ki, E.、Hon, L. C.(2007)。Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization。Journalism and Mass Communication Quarterly，84(3)，419-438。  new window
2.陳怡潔、盧柏安(2007)。國內私立大學公共關係之硏究--以元智大學為例。學校行政雙月刊，47，113-130。  延伸查詢new window
3.張文權、范熾文(2011)。促進學校革新之探討：「顧客關係管理」觀點。學校行政雙月刊，77，158-175。  延伸查詢new window
4.張弘勳、蔡雅琳(2009)。學校運用公共關係之探究。幼兒保育論壇，4，61-93。  延伸查詢new window
5.賴金波(20030300)。從學生態度調查結果探索學校公關策略--以文化大學為研究對象。中國廣告學刊，8，187-201。new window  延伸查詢new window
6.Bortree, D. S.(2010)。Exploring adolescent-organization relationships: A study of effective relationship strategies with adolescent volunteers。Journal of Public Relations Research，22(1)，1-25。  new window
7.Hon, L. C.、Brunner, B. R.(2002)。Measuring public relationships among students and administrators at the University of Florida。Journal of Communication Management，6(3)，227-238。  new window
8.Kang, M.、Yang, S. U.(2010)。Mediation effects of organization-public relationship outcomes on public intentions for organizational supports。Journal of Public Relations Research，22(4)，477-494。  new window
9.Ki, E. J.、Hon, L. C.(2009)。A measure of relationship cultivation strategies。Journal of Public Relations Research，21(1)，1-24。  new window
10.Pompper, D.(2006)。Toward a 'relationship-centered' approach to student retention in higher education。Public Relations Quarterly，51(2)，29-36。  new window
11.Seltzer, T.、Zhang, W.(2011)。Toward a model of political organization-public relationships: Antecedent and cultivation strategy influence on citizens' relationships with political parties。Journal of Public Relations Research，23(1)，24-45。  new window
12.Sung, M.、Yang, S. U.(2009)。Student-university relationships and reputation: A study of the links between key factors fostering students' supportive behavioral intentions towards their university。Higher Education: The International Journal of Higher Education and Education Planning，57(6)，787-811。  new window
13.Waters, R. D.(2009)。Measuring stewardship in public relations: A test exploring impact on the fundraising relationship。Public Relations Review，35(2)，113-119。  new window
14.Waters, R. D.(2011)。Redefining stewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders。Public Relations Review，37(2)，129-136。  new window
15.楊慕理、陳明鎮(20080100)。私立大學公關人員公關運作與公關認知差異之探討。傳播與管理研究，7(2)，43-71。new window  延伸查詢new window
16.劉秀曦(20010100)。我國大學公共關係之探討。學校行政，11，14-24。  延伸查詢new window
17.顏朱吟(20040500)。高等教育市場環境變遷與大學公共關係。學校行政，31，167-173。  延伸查詢new window
18.簡惠閔(20061100)。學校公共關係的行銷媒介及其運用之道。學校行政，46，135-144。  延伸查詢new window
19.Bruning, S. D.(2002)。Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes。Public Relations Review，28(1)，39-48。  new window
20.黃怡雯(20070500)。面對少子化現象學校行銷的涵義與因應策略。學校行政，49，272-287。  延伸查詢new window
21.劉先翔、魏正(20090200)。大學休閒運動學系招生行銷策略之探討。大專體育，100，21-28。new window  延伸查詢new window
22.羅綸新(2007)。臺灣少子化現象對高等教育之衝擊與挑戰。教育資料與研究，74，133-149。new window  延伸查詢new window
23.Hall, M.(2006)。Corporate philanthropy and corporate community relations: Measuring relationship-building results。Journal of Public Relations Research，18(1)，1-21。  new window
24.Huang, Y. H.(2001)。Values of public relations: Effects on organization-public relationships mediating conflict resolution。Journal of Public Relations Research，13(4)，265-301。  new window
25.Jo, S.、Hon, L. C.、Brunner, B. R.(2004)。Organization-public relationships: Measurement validation in a university setting。Journal of Communication Management，9(1)，14-27。  new window
26.Ledingham, John A.(2003)。Explicating relationship management as a general theory of public relations。Journal of Public Relations Research，15(2)，181-198。  new window
27.許筱君、林政逸(20110600)。學校行銷策略對學校公共關係推展之應用。臺中教育大學學報，25(1)，121-137。new window  延伸查詢new window
28.曾瑞譙、張文軫、郭姿秀(20090900)。少子化對技專校院經營管理壓力與因應策略之分析。教育研究與發展期刊，5(3)，175-208。new window  延伸查詢new window
29.曾瑞譙(20061100)。大專技職校院面對「出生率降低」的學校經營管理壓力與因應之道。學校行政，46，310-325。  延伸查詢new window
30.蔡銘津(20081000)。少子化趨勢對教育體系的衝擊與因應。研習資訊，25(5)，101-108。  延伸查詢new window
圖書
1.Hon, L. C.、Grunig, J. E.(1999)。Guidelines for measuring relationships in public relations。A report for the Commission on Public Relations Measurement and Evaluation, the Institute for Public Relations。Gainesville, FL。  new window
2.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：797（臺灣：786，外國：11） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67822918
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上