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題名:以消費者心理特徵及企業形象預測其忠誠度之研究--以行動通訊服務業為例
書刊名:經營管理論叢
作者:歐陽彥慧 引用關係陳柏霓
作者(外文):Ouyang, Yen-huiChen, Bo-ni
出版日期:2013
卷期:2013特刊
頁次:頁73-85
主題關鍵詞:消費者心理特徵企業形象顧客滿意度顧客忠誠度Customer psychological characteristicsCorporate imageCustomer satisfactionCustomer loyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:14
  • 點閱點閱:141
期刊論文
1.Paswan, Audhesh K.、Hirunyawipada, Tanawat(2006)。Consumer innovativeness and perceived risk: Implications for high technology product adoption。Journal of Consumer Marketing,23(4),182-198。  new window
2.陳為任、林宜勳(20080200)。餐廳關係品質對顧客忠誠意願影響之研究。明新學報,34(1),307-321。new window  延伸查詢new window
3.池文海、楊宗儒、賀春生(20070900)。新聞網站服務品質、顧客滿意度與忠誠度關係之研究。品質學報,14(3)=81,285-299。new window  延伸查詢new window
4.Briggs, S.、Sutherland, J.、Drummond, S.(2007)。Are hotels serving quality? An exploratory study of service quality in the Scottish hotel sector。Tourism Management,28(4),1006-1019。  new window
5.Bhuian, S. N.(1997)。Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France。Journal of Quality Management,2(2),217-235。  new window
6.蘇瑞蓮、金喆(20091200)。知覺價格、服務品質、知覺價值、滿意度與忠誠度關係之探討--以安親班為例。聯大學報,6(2),283-306。  延伸查詢new window
7.Chi, Christina Geng-Qing、Qu, Hailin(2008)。Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach。Tourism Management,29(4),624-636。  new window
8.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
9.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
10.Joewono, T. B.、Kubota, H.(2007)。User satisfaction with paratransit in competition with motorization in Indonesia: Anticipation of future implications。Transportation,34(3),337-354。  new window
11.Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
12.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing,76(2),175-191。  new window
13.Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing,32(5/6),499-513。  new window
14.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
15.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
19.Jen, W.、Hu, K. C.(2003)。Application of Perceived Value Model to Identify Factors Affecting Passengers' Repurchase Intentions on City Bus: A Case of the Taipei Metropolitan Area。Transportation,30(3),307-327。  new window
20.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.趙新銘(2007)。服務創新、規範性評估、服務品質與顧客滿意度關係之研究--以小客車租賃業為例(碩士論文)。國立成功大學。  延伸查詢new window
2.王靖宇(2010)。網路合購行為的知覺品質、知覺價格、顧客滿意度對再購意願的影響之研究(碩士論文)。義守大學。  延伸查詢new window
3.黃甘杏(2005)。服務品質、關係品質與顧客滿意度關係之研究:以台電中部客服中心為例(碩士論文)。國立臺北大學。  延伸查詢new window
4.郭家伶(2006)。大學教學品質提升對學校品牌形象的影響關係(碩士論文)。國立暨南國際大學。  延伸查詢new window
5.郭儼頡(2009)。產品品質、服務品質與價格對顧客滿意度與忠誠度之影響--以半導體設備商個案公司為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.陳澤義(2005)。科技管理:理論與應用。台北市:華泰出版社。  延伸查詢new window
2.Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York:American Management Assocation。  new window
3.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
4.Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
 
 
 
 
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