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題名:影響範圍績效與非對稱影響服務品質分析法之應用--以某客運公司為例
書刊名:品質學報
作者:林鴻銘 引用關係洪千惠
作者(外文):Lin, Hung-mingHong, Chien-hui
出版日期:2016
卷期:23:2
頁次:頁77-90
主題關鍵詞:服務品質重要性-績效表現分析法影響範圍績效分析法非對稱影響分析法Service qualityImportant-performance analysisImpact-range performance analysisImpact-asymmetry analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:74
  • 點閱點閱:45
有效的服務品質衡量工具,以協助提升顧客整體滿意度,是學術界與實務界所關注。近三十年來,重要性—績效表現分析法是最為普遍存在的品質改善管理工具,然而,它所具有的缺點,以使其品質改善效率大為下降。於此,影響範圍績效分析法(IRPA)以及非對稱影響分析法(IAA)被提出,以解決重要性—績效表現分析法的缺點。而本研究主要目的在闡述此兩者分析法的概念,並以一實證研究介紹如何利用IRPA與IAA找出關鍵品質屬性,以利品質改善策略形成的分析流程,並說明IPA與IRPA以及IAA之間的差異。
Researchers and practitioners pay more attention on promoting overall customers satisfaction by an efficient service quality measurement. In recent three decades, Important-Performance Analysis (IPA) is a popular technique. However, its disadvantages decrease efficiency in improving service quality. Accordingly, the Impact- Range Performance Analysis (IRPA) and Impact-Asymmetry Analysis (IAA) method are proposed to solve the disadvantages of IPA. The aim of this paper is to describe the concept of IRPA and IAA. Moreover, an empirical study is employed to present the analysis step approach to prioritizing service attributes in formulating qualityimprovement strategies. Moreover, demonstrating the differences among IPA, IRPA and IAA is included.
期刊論文
1.Bartikowski, B.、Llosa, S.(2004)。Customer Satisfaction Measurement: Comparing Four Methods of Attribute Categorisations。The Service Industries Journal,24(4),67-82。  new window
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13.Mikulić, J.、Prebežac, D.(2008)。Prioritizing improvement of service attributes using impact rangeperformance analysis and impact-asymmetry analysis。Managing Service Quality,18(6),559-576。  new window
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17.鄧維兆、李友錚(20070300)。北投溫泉旅館關鍵服務品質屬性確認--Kano模式與IPA之應用。品質學報,14(1),99-113。new window  延伸查詢new window
18.Yang, C. C.(2003)。Establishment and applications of the integrated model of service quality measurement?。Managing Service Quality: An International Journal,13(4),310-324。  new window
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20.Eskildsen, Jacob K.、Kristensen, Kai(2006)。Enhancing importance-performance analysis。International Journal of Productivity and performance Management,55(1),40-60。  new window
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23.Oh, Haemoon(2001)。Revisiting importance-performance analysis。Tourism Management,22(6),617-627。  new window
24.鄭來宇、彭淑芸、黃礎嬅、楊妙琪(20080600)。電影院服務品質績效衡量--以W電影院為例。品質學報,15(3),249-258。new window  延伸查詢new window
25.盧右梅、吳信宏(20100200)。應用IPA模式檢視臺灣高鐵乘客之服務品質需求。品質學報,17(1),21-43。new window  延伸查詢new window
26.林淑萍、李暐珣、詹雅慧(20070900)。人力銀行服務品質之研究--Kano二維品質及IPA整合模式之應用。績效與策略研究,4(2),1-17。new window  延伸查詢new window
27.Bacon, Donald R.(2003)。A comparison of approaches to Importance-Performance Analysis。International Journal of Market Research,45(1),55-71。  new window
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會議論文
1.潘婉茹、吳信宏、謝俊逸(2007)。應用IPA模式檢視國光客運乘客之服務品質需求。中華民國品質學會第43屆年會暨第13屆全國品質管理硏討會。  延伸查詢new window
圖書
1.Herzberg, Frederick、Mausner, Bernard、Snyderman, Barbara Bloch(1959)。The Motivation to Work。John Wiley & Sons, Inc.。  new window
圖書論文
1.Brandt, R. D.(1987)。A procedure for identifying value-enhancing service components using customer satisfaction survey data。Add Value to Your Service: The Key to Success。Chicago, IL:AMA。  new window
 
 
 
 
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