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題名:關係行銷與往來銀行忠誠度之探討--以內外控人格特質為干擾變數
書刊名:行銷科學學報
作者:楊台寧陳曉天林詩雲
作者(外文):Yang, Tai-ningChen, Sheau-tienLin, Shih-yun
出版日期:2018
卷期:14:2
頁次:頁153-171
主題關鍵詞:關係行銷忠誠度人格特質內外控人格特質往來銀行Relationship marketingLoyaltyPersonalityInternal-external locus of controlCorrespondent banks
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:177
  • 點閱點閱:6
期刊論文
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5.Berry, L. L.、Conant, J. S.、Parasuraman, A.(1991)。A Framework for Conducting a Services Marketing Audit。Journal of the Academy of Marketing Science,19(3),255-268。  new window
6.Mishra, V.、Vaithianathan, S.(2015)。Customer personality and relationship satisfaction: Empirical evidence from Indian banking sector。International Journal of Bank Marketing,33(2),122-142。  new window
7.Menidjel, Choukri、Benhabib, Abderrezzak、Bilgihan, Anil(2017)。Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty。Journal of Product & Brand Management,26(6),631-649。  new window
8.Noyan, F.、Şimşek, G. G.(2014)。The Antecedents of Customer Loyalty。Procedia--Social and Behavioral Sciences,109,1220-1224。  new window
9.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
10.Allen, N. J.、Meyer, J. P.(1996)。Affective, continuance, and normative commitment to the organization: An examination of construct validity。Journal of Vocational Behavior,49(3),252-276。  new window
11.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
12.Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing,73(3),311-336。  new window
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15.Al-Hawari, M. A. A.(2014)。Does customer sociability matter? Differences in e-quality, e-satisfaction, & e-loyalty between introvert and extravert online banking users。Journal of Services Marketing,28(7),538-546。  new window
16.Chenet, P.、Dagger S. T.、O'Sullivan, D.(2010)。Service quality, commitment and service differentiation in business relationships。Journal of Services Marketing,24(5),336-346。  new window
17.Harrison-Walker, L. J.、Neeley, S. E.(2004)。Customer relationship building on the internet in B2B marketing: A proposed typology。Journal of Marketing Theory and Practice,12(1),19-35。  new window
18.Johnson, M. D.、Selnes, F.(2005)。Diversifying your customer portfolio: A dynamic array of different customer types makes for a stronger business model。MIT Sloan Management Review,46(3),11-15。  new window
19.Price, L. L.、Arnould, E. J.(1999)。Relationship marketing: Service provider-client relationships in context。Journal of Marketing,6(4),38-56。  new window
20.Hosmer, B. E.(1998)。The loyalty effect: The hidden force behind growth, profits, and lasting value。Consulting to Management,10(2),82-83。  new window
21.Wijewardena, H.、Nanayakkara, G.、De Zoysa, A.(2008)。The owner/manager's mentality and the financial performance of SMEs。Journal of Small Business and Enterprise Development,15(1),150-161。  new window
22.Aaker, David A.(1992)。The value of brand equity。Journal of Business Strategy,13(4),27-32。  new window
23.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
24.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
25.Collier, David A.(1991)。A Service Quality Process Map for Credit Card Processing。Decision Sciences,22(2),406-420。  new window
26.Flavián, Carlos、Guinalíu, M.、Gurrea, R.(2006)。The role played by perceived usability, satisfaction and consumer trust on website loyalty。Information & Management,43(1),1-14。  new window
27.Flint, D. J.、Blocker, C. P.、Boutin, P. J. Jr.(2011)。Customer value anticipation, customer satisfaction and loyalty: An empirical examination。Industrial Marketing Management,40(2),219-230。  new window
28.Guilford, J. P.(1959)。Three faces of intellect。American Psychologist,14(8),469-479。  new window
29.Hennig-Thurau, T.、Klee, A.(1997)。The impact of customer satisfaction and relationship quality and customer retention: a critical reassessment and model development。Psychology and Marketing,14(8),737-764。  new window
30.Lee, Moonkyu、Cunningham, Lawrence F.(2001)。A Cost/Benefit Approach to Understanding Service Loyalty。Journal of Services Marketing,15(2),113-130。  new window
31.Levitt, T.(1983)。After the sale is over...。Harvard Business Review,61(5),87-93。  new window
32.Martínez, Patricia、Rodríguez del Bosque, Ignacio(2013)。CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction。International Journal of Hospitality Management,35,89-99。  new window
33.McMullan, R.、Gilmore, A.(2003)。The conceptual development of customer loyalty measurement: A proposed scale。Journal of Targeting, Measurement and Analysis for Marketing,11(3),230-243。  new window
34.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
35.Rotter, J. B.(1975)。Some Problems and Misconceptions Related to the Construct of Internal versus External Control of Reinforcement。Journal of Consulting and Clinical Psychology,43(1),56-67。  new window
36.Spector, Paul E.(1982)。Behavior in Organizations as a Function of Employee's Locus of Control。Psychological Bulletin,91(3),482-497。  new window
37.Walter, Achim、Müller, Thilo A.、Helfert, Gabriele、Ritter, Thomas(2003)。Functions of Industrial Supplier Relationships and Their Impact on Relationship Quality。Industrial Marketing Management,32(2),159-169。  new window
38.Wong, Amy、Sohal, Amrik(2003)。Service Quality and Customer Loyalty Perspectives on Two Levels of Retail Relationships。Journal of Services Marketing,17(5),495-513。  new window
39.Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1985)。Problems and strategies in services marketing。The Journal of Marketing,49(2),33-46。  new window
40.Zhang, Sha、van Doorn, Jenny、Leeflang, Peter S. H.(2014)。Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?。International Business Review,23(1),284-292。  new window
41.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
42.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
43.Levitt, Theodore(1972)。Production-Line Approach to Service。Harvard Business Review,50(5),41-52。  new window
44.Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management,13(5),213-217。  new window
45.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
46.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
47.楊國樞(19930600)。我們為什麼要建立中國人的本土心理學?。本土心理學研究,1,6-88。new window  延伸查詢new window
48.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
49.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
圖書
1.Ford, D.(1990)。Understanding business marker: interaction, relationship and network。London:Academic Press。  new window
2.Rackham, Neil、Friedman, Lawrence G.、Ruff, Richard(1996)。Getting Partnering Right: How market leaders are creating long-term competitive advantage。New York:McGraw-Hill。  new window
3.Sasser, W. Earl Jr.、Olsen, R. Paul、Wyckoff, D. Daryl(1978)。Management of Service Operations: Text, Cases and Readings。Boston, Massachusetts:Allyn and Bacon Inc.。  new window
4.Pervin, L. A.(1970)。Personality: Theory, Assessment and Research。John Wiley & Sons。  new window
5.Barker, R. G.(1963)。The stream of behavior: Explorations of its structure and content。Appleton-Century-Crofts。  new window
6.Griffin, J.(1995)。Customer loyalty。ESENSI。  new window
7.Robinson, J. P.、Shaver, P. R.、Wrightsman, L. S.(1999)。Measures of political attitudes。Academic Press。  new window
8.經濟部中小企業處(2018)。2018年中小企業白皮書。  延伸查詢new window
9.Rotter, J. B.(1954)。Social Learning and Clinical Psychology。Prentice-Hall。  new window
10.金融監督管理委員會銀行局(2018)。107年第3季。  延伸查詢new window
11.Robbins, S.、Judge, T. A.、Millett, B.、Boyle, M.(2013)。Organizational Behavior。Pearson Higher Education AU。  new window
12.Zeithaml, V. A.、Bitner, M. J.、Gremler, D. D.、Wilson, A.(2012)。Services marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
13.Allport, Gordon Willard(1937)。Personality: A Psychological Interpretation。Holt, Rinehart & Winston。  new window
單篇論文
1.彭思遠(2013)。「金融開放」提振經濟轉型,http://www.npf.org.tw/post/3/12487。  延伸查詢new window
圖書論文
1.Hogan, R. T.(1991)。Personality and Personality Measurement。Handbook of Industrial and Organizational Psychology。Palto Alto, CA:Consulting Psychologist Press, Inc.。  new window
2.Berry, Leonard L.(1983)。Relationship Marketing。Emerging perspectives on services marketing。American Marketing Association。  new window
3.Roberts, B. W.、Wood, D.、Caspi, A.(2008)。The development of personality traits in adulthood。Handbook of Personality: Theory and Research。  new window
 
 
 
 
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