"Night" is a unique night in Taiwan culture, both for leisure and shopping and entertainment functions in the hearts of people is fairly representative of a local culture. "Ruifeng night market" of people deeply in love, is the largest Kaohsiung area, fairly representative of the night market, so this study will be a night market in Kaohsiung Ruifeng study. The aim is to explore: (a) the quality of tourist services for Ruifeng Night emphasis. (b) tourists Ruifeng Night service quality and satisfaction degree of attention the difference. (c) the quality of tourist services for Ruifeng night market relevance of loyalty, and through quantitative research methods, a questionnaire for visitors to test.In this study, convenience sampling approach to survey research tools include: Night service quality scale, satisfaction and loyalty scale and tourists basic personal information, through descriptive statistics, reliability analysis, independent sample t-test, ANOVA cross-analysis and other statistical methods, the night market for tourists Ruifeng service quality, satisfaction and loyalty-related research. The results show that gender and visiting the night market, the average monthly number of service quality and satisfaction on the significant differences; the dimensions of quality of service significantly different between the Jie; tourists will affect tourists' overall satisfaction, loyalty.