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題名：組織傳播與公共關係的共同參考架構--從組織跨界人觀點看公關人員的影響力、角色衝突及溝通模型
書刊名：廣告學研究
作者：張惠蓉
作者(外文)：Chang, Hui-jung
出版日期：2000
卷期：15
頁次：頁49-65
主題關鍵詞：組織傳播；組織跨界人；公關人員；Organizational communication；Public relations personnel；Organizational boundary spanners
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:106
  • 點閱點閱:41
　　　　　本篇研究以系統理論的角度出發，討論組織傳播與公共關係的共同處，視邊界（boundary）為組織與外在環境的區隔，重申公關人員即為組織跨界人的事實。本文主張組織及公關學者可以組織跨界人的角度作為雙方共同的參考架構，對從事公共關係活動的人員進行更全面及更深入的瞭解。過去的研究顯示，跨界人的角色扮演與組織的興衰存亡息息相關，本文由跨界人的角度切人瞭解公關人員，首先討論組織跨界人的起源與定義，其次根據國內外組織與公關學者的相關論述，爬梳出三條主要研究路線，分別是影響力、角色衝突及溝通模型，進而提出未來數個值得雙方學者研究的方向。此外，對於跨界觀念運用的延展性與侷限性亦有一番討論。
　　　　　The paper reiterate the fact that public relations personnel are organizational boundary spanners and proposed that scholars in both organizational communication and public relations could treat boundary spanning perspective as a integrating research framework. As literature showed that boundary spanners were key players to organizations' survival, it is important to thoroughly study them at this juncture of era. The study first discussed the origins and definitions of boundary spanners, and sorted three lines of research based on boundary spanning literature conducted abroad and in Taiwan. They are: influence, role conflict and communication patterns. Then, future directions are raised at the end of the article. Also, the limitation and broadness of the usage of boundary spanning were discussed.
Other
1.Adams, J. S.(1976)。The structure and dynamics of behavior in organizational boundary roles.。  new window
期刊論文
1.Jemison, David B.(1984)。The Importance of Boundary Spanning Roles in Strategic Decision-making。Journal of Management Studies，21(2)，131-152。  new window
2.Keller, R. T.、Holland, W. E.(1975)。Boundary-spanning Roles in a Research and Development Organization: An Empirical Investigation。Academy of Management Journal，18(2)，388-393。  new window
3.黃懿慧(19990100)。西方公共關係理論學派之探討--90年代理論典範的競爭與辯論。廣告學研究，12，1-37。new window  延伸查詢new window
4.吳宜蓁、胡幼偉、蔡以倫(19950700)。「公關管理者」或「公關技術人員」﹖--企業公關負責人專業角色類型初探。廣告學研究，6，181-199。new window  延伸查詢new window
5.Singh, Jagdip、Goolsby, Jerry R.、Rhoads, Gary K.(1994)。Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives。Journal of Marketing Research，31(4)，558-569。  new window
6.Seabright, A. M.、Levinthal, D. A.、Fichman, M.(1992)。Role of individual attachments in the dissolution of inter organizational partnerships。Academy of Management Journal，35(1)，122-160。  new window
7.Galbraith, J. R.(1974)。Organization Design: An Information Processing View。Interface，4(3)，28-36。  new window
8.Brief, A. P.、Aldag, R. J.(1976)。Correlates of Role Indices。Journal of Applied Psychology，61(4)，468-472。  new window
9.Allen, Thomas J.、Cohen, Stephen I.(1969)。Information Flow in Research and Development Laboratories。Administrative Science Quarterly，14(1)，12-19。  new window
10.Hall, D. T.(1972)。A model of coping with role conflict: the role behavior of college educated women。Administrative Science Quarterly，17(4)，471-486。  new window
11.Ancona, D. G.、Caldwell, D. F.(1992)。Bridging the boundary: external activity and performance in organizational teams。Administrative Science Quarterly，37(4)，634-665。  new window
12.Finet, D.(1993)。Effects of boundary spanning communication on the sociopolitical delegitimation of an organization。Management of Communication Quarterly，7(1)，36-66。  new window
13.Tushman, M. L.、Scanlan, T. J.(1981)。Boundary spanning individuals: their role in information transfer and their antecedents。Academy of Management Journal，24(2)，289-305。  new window
14.Rizzo, J. R.、Lirtzman, S. I.、House, R. J.(1970)。Role conflict and ambiguity in complex organizations。Administrative Science Quarterly，15(2)，150-163。  new window
15.Tushman, Michael L.(1977)。Special Boundary Roles in the Innovation Process。Administrative Science Quarterly，22(4)，587-605。  new window
圖書
1.Farace, R. V.、Monge, P. R.、Russel, H. M.(1977)。Communicating and organizing。Reading, MA：Addison-Wesley。  new window
2.Cutlip, S. M.、Center, A. H.、Broom, G. M.(1994)。Effective Public Relations。Prentice-Hall。  new window
3.Rogers, Everett M.、Agarwala-Rogers, Rekha、陳昭郎(1983)。組織傳播。臺北：國立編譯館。  延伸查詢new window
4.Grunig, J. E.、Hunt, T.(1984)。Managing Public Relations。New York, NY：CBS College Publishing：Holt, Rinehart & Winston。  new window
5.Lazarsfeld, Paul F.、Berelson, B.、Gaudet, H.(1948)。The People's Choice。New York：Columbia University Press。  new window
6.Wilcox, D. L.、Ault, Phillip H.、Agee, Warren K.、莊勝雄(1993)。公共關係：策略與戰術。台北：授學。  延伸查詢new window
7.吳宜蓁(1998)。議題管理--企業公關的新興課題。臺北：正中書局。  延伸查詢new window
8.孫秀蕙(1997)。公共關係：理論、策略與研究實例。臺北：正中書局。new window  延伸查詢new window
9.Kahn, Robert L.、Wolfe, Donald M.、Quinn, Robert P.、Snoek, J. Diedrick、Rosenthal, Robert A.(1964)。Organizational Stress: Studies in Role Conflict and Ambiguity。John Wiley & Sons, Inc.。  new window
其他
1.吳世家(1999)。公關行業專業性之初探。  延伸查詢new window
2.張惠蓉(1998)。簡介組織跨界人。  延伸查詢new window
3.蔣安國(1998)。台灣行政體系與國會的互動遊戲：以部會設置「國會聯絡人」爲例。  延伸查詢new window
4.Aldrich, H., & Herker, D.(1977)。Boundary spanning roles and organizational structure。  new window
5.Alien, M. W.(1989)。Factors influencing the power of a linking role: An investigation into interorganizational boundary spanning。  new window
6.Barnard, J.(1984)。The forman's role in the new management。  new window
7.Chang, H. J.(1996)。Contrasting three alternative explanations of internal and external boundary spanning activities. Unpublished doctoral dissertation.。  new window
8.Church, P. H., & Spiceland, J. D.(1987)。Enhancing business forecasting with input from boundary spanners。  new window
9.Crawford, J. C., & Nonis, S.(1996)。The relationship between boundary spanners: Job satisfaction and the management control systems。  new window
10.Eisenberg, E, M., Farace, R. V., Monge, P. R., Bettinghaus, E. P., Kurchner-Hawkins, R., Miller, K. I., & Rothman, L. W.(1985)。Communication linkages in interorganizational systems: Review and synthesis。  new window
11.Epton, S. R.(1981)。Ten years of R & D management- some major themes: the role of communication。  new window
12.Friedman, R. A., & Podolny, J.(1992)。Differentiation of boundary spanning roles: labor negotiations and implications for role conflict。  new window
13.Grover, V., Jeong, S.-R., Kettinger, W. J., & Lee, C. C.(1993)。The chief information officer: A study of managerial roles。  new window
14.Katz, D., & Kahn, R. L.(1978)。The taking of organizational roles。  new window
15.Katz, E.(1957)。The two-step flow of communication: An up-to-date report on an hypothesis。  new window
16.Katz, R., & Tushman, M. L.(1981)。An investigation into the managerial roles and career paths of gatekeepers and project supervisors in a major R&D facility。  new window
17.Katz, R., Tushman, M. L., & Allen, T, J.(1995)。The influence of supervisory promotion and network location on subordinate careers in a dual ladder RD&E setting。  new window
18.Kotter, J. P.(1979)。Managing external dependence。  new window
19.Leifer, R., & Delbecq, A.(1978)。Organizational/environmental interchange: A model of boundary spanning activity。  new window
20.Long, L. W., & Hazleton, V., Jr.(1987)。Public relations: A theoretical and practical response。  new window
21.Lysonski, S. J., & Johnson, E. M.(1983)。The sales manager as a boundary spanner: A role theory analysis.。  new window
22.Manev, I. M., & Stevenson, W. B.(1996)。Balancing ties: Internal and external contacts in the organization's extended network of communication.。  new window
23.Miller, K.(1995)。Organizational Communication: Approaches and processes。  new window
24.Organ, D. W.(1971)。Linking pins between organizations and environment: Individuals do the interacting。  new window
25.Pavlik, J. V.(1987)。Public relations: What research tell us，Beverly Hills：Sage。  new window
26.Pearson, R.(1990)。Ethical values or strategic values? -The two facets of system theory in public relations。  new window
27.Springston, J, K. & Leichty, G.(1994)。Boundary spanning activities in public relations。  new window
28.Toth, E. L., Serini, S. A., Wright, D. K., & Emig, A. G.(1998)。Trends in public relations roles; 1990-1995。  new window
29.Tushman, M. L., & Katz, R.(1980)。External communication and project performance: An investigation into the role of gatekeeping.。  new window
30.Van de Vliert, E.(1984)。Role transitions as interrole conflict。  new window
31.Waytt, R. O., Smith, S. S., & Andsager, J. L.(1996)。Sapnning the boundaries: Support for media rights among public relations practitioners, journalists, and the public。  new window
32.White, J. & Dozier, D. M(1992)。Public relations and management decision making。  new window
33.Zoch, L. M.(1993)。The boundary spanning role: A dissertation synopsis。  new window
34.Zurcher, L(1983)。Developing an informal role in a formal organization- Sailors aboard ship。  new window
 
 
 
 
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