Contemporary philosophy knows the tendency to regard the self as something which can be created like a work of art. This idea makes it necessary to reconsider the concept of the artwork. One possible way of doing this is to interconnect Michel Foucault’s theory of self-cultivation and Adorno's aesthetic theory, Foucault's concept of self-creation and Adorno's concept of the artwork. This paper tries to interpret the process character of the artwork as a process of “subjectivation”, and thus to broaden the philosophical perspective for reflections on the notion of aesthetic cultivation. Adorno analyzes the critique of culture from two different angles: from the critique of spiritual, elite or high culture and from the critique of material, mass or low culture. Those two critical angles constitute the double direction of his critical aesthetics. Adorno's critique of culture industry is based on the idea of an egalitarian dialectics between spiritual and material culture, reason and sensibility, mind and impulse. This paper interprets Adorno's dialectics as a starting point to further develop the double character of aesthetic cultivation as a twofold process of both ascending and descending cultivation, sublimation and desublimation.