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題名:北高航線服務遞送滿意關鍵因素暨市場觀察分析
書刊名:運輸學刊
作者:張新立 引用關係楊政樺 引用關係
作者(外文):Chang, Hsin-liYang, Cheng-hua
出版日期:2006
卷期:18:3
頁次:頁265-296
主題關鍵詞:服務遞送航空運輸市場區隔劇場理論參照單位分析法Service deliveryAir transportationMarket segmentationDramaturgical theoryRidit analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:17
  • 點閱點閱:24
期刊論文
1.石豐宇(2003)。航空公司聯營競爭行為模式之建立。中央研究院學術調查研究資料庫通訊季刊,5,16-17。  延伸查詢new window
2.楊政樺、張新立(20050600)。以關鍵事件技術及劇場理論探討航空公司服務遞送滿意之研究--以臺港航線為例。運輸計劃,34(2),261-291。new window  延伸查詢new window
3.Smith, Ruth Ann、Houston, Michael J.(1985)。A Psychometric Assessment of Measures of Scripts in Consumer Memory。Journal of Consumer Research,12(2),214-224。  new window
4.Bross, Irwin D. J.(1958)。How to Use Ridit Analysis。Biometrics,14(1),18-38。  new window
5.Proussaloglou, K.、Koppelman, F.(1995)。Air Carrier Demand -- An Analysis of Market Share Determinants。Transportation,22(4),371-388。  new window
6.Flanagan, John C.(1954)。The Critical Incident Technique。Psychological Bulletin,51(4),327-358。  new window
7.Andersson, B. E.、Nilsson, S. G.(1964)。Studies in the Reliability and Validity of the Critical Incident Technique。Journal of Applied Psychology,48(6),398-403。  new window
8.Tsaur, Sheng-Hshiung、Chang, Te-Yi、Yen, Chang-Hua(2002)。The Evaluation of Airline Service Quality by Fuzzy MCDM。Tourism Management,23(2),107-115。  new window
9.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。Communication and Control Processes in the Delivery of Service Quality。Journal of Marketing,52(2),35-48。  new window
10.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management,1(1),91-121。  new window
11.Lawshe, C. H.(1975)。A quantitative approach to content validity。Personnel Psychology,28(4),563-575。  new window
12.Chandon, Jean‐Louis、Leo, Pierre‐Yves、Philippe, Jean(1997)。Service Encounter Dimensions--A Dyadic Perspective: Measuring the Dimensions of Service Encounters as Perceived by Customers and Personnel。International Journal of Service Industry Management,8(1),65-86。  new window
研究報告
1.交通部民用航空局(2000)。民航統計月報。  延伸查詢new window
學位論文
1.呂錦隆(1998)。國內航空客運旅客選擇決策之實證研究(博士論文)。國立成功大學。new window  延伸查詢new window
2.高樺(1998)。反區隔策略之探索性研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.陳俊男(1999)。國籍航空公司營運績效之研究(碩士論文)。國立交通大學。  延伸查詢new window
4.陳威縉(1996)。我國旅客對主要國際航空公司之客運服務品質的滿意度與顧客忠誠度關係之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.陳彥蘅(2003)。國內空運航線別之經營績效評估--資料包絡分析法(碩士論文)。逢甲大學。  延伸查詢new window
6.葉晶雯(1997)。顧客知覺品質,滿意度與行為傾向關係之分析(碩士論文)。東吳大學。  延伸查詢new window
圖書
1.交通部民用航空局(2000)。民航政策白皮書。  延伸查詢new window
2.李田樹、Carlzon, Jan(1988)。關鍵時刻--顧客導向的經營策略。臺北:長河出版社。  延伸查詢new window
3.林繼國、鄒遠興、楊弘道、陳佩棻、蕭傑諭(1999)。開放天空政策之影響評估。交通部運輸研究所。  延伸查詢new window
4.Grove, S. J.、Fisk, R. P.(1989)。Impression Management in services marketing: A Dramaturgical Perspective, Impression management in the organization。Hillsdale, New Jersey:Lawrence Erlbaum Associates, Inc.。  new window
5.IATA(2002)。Passenger Services Conference Resolutions Manual。Montreal:International Air Transport Association。  new window
6.Levy, Sidney J.、Rook, D. W.(1999)。Brands, Consumers, Symbols and Research: Sidney J. Levy on Marketing。Thousand Oaks, California:Sage Publications。  new window
7.Turner, M. L.(2001)。How to Think Like the World's Greatest New Media Moguls。New York:McGraw-Hill Company。  new window
8.Koch, R.(1998)。The 80/20 Principle: The Secret of Achieving More with Less。New York, NY:Currency。  new window
9.Agresti, A.(1984)。Analysis of Ordinal Categorical Data。New York:John Wiley & Sons。  new window
10.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
11.Schnaars, S. P.(1991)。Marketing Strategy--A Customer-driven Approach。New York:The Free Press:A Division of Macmillan, Inc.。  new window
12.Hill, C. W. L.、Jones, G. R.(2004)。Strategic Management Theory: An Integrated Approach。Houghton Mifflin Company。  new window
13.潘淑滿(2003)。質性研究:理論與應用。臺北市:心理出版社股份有限公司。  延伸查詢new window
14.Goffman, Erving(1959)。The Presentation of Self in Everyday Life。Doubleday。  new window
圖書論文
1.Stauss, B.、Hentschel, B.(1992)。Attribute-Based Versus Incident-Based Measurement of Service Quality: Results of an Empirical Study within the German Car Service Industry。Quality Management in Service。Assen。  new window
 
 
 
 
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