The consumption of organic foods involves more knowledge and reflexive thinking than other kinds of consumptive practices. Considering the ecological awareness and self care/health consciousness often evoked in organic foods consumption, it can be viewed as a kind of moral project which needs ideas or discourses to intervene, support and legitimate expensive and often inconvenient consumptive acts. Practices of organic foods consumption usually embedded in specific organizations which act as fields for exchanging products, information and ideas. Consumers who enter these organizations are often guided by their operation logics and ideas, and forming networks of support and witness, then cultivate habitual consumption practices. We follow three dominant discourses for organic food consumption – environmental, religious, and health oriented – to choose three organizations as study fields and explore the relationships between their operation logics and ideas, and the characteristics of corresponding networks of consumer practices. Finally, the authors discuss the constraints for organic foods consumption as reflexive moral projects, and intervene into the debate between culture industry and consumer agency by our organization-network approach.