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題名：以P-O-X平衡理論衡量年輕人對代言人特質、廣告態度與服飾屬性間的關係--以服飾品牌為例
書刊名：高雄師大學報. 教育與社會科學類
作者：王韻 引用關係
作者(外文)：Wang, Yun
出版日期：2008
卷期：25
頁次：頁29-50
主題關鍵詞：X世代；Y世代；代言人特質；廣告態度；產品屬性；P-O-X balance theory；Spokesmen characteristics；Advertisement attitudes；Product attribute
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:68
期刊論文
1.Stafford, M. R.(1996)。Tangibility in services advertising: an investigation of verbal versus visual cues。Journal of Advertising，25(3)，13-28。  new window
2.Dholakia, R. R.、Sternthal, B.(1977)。Highly credible sources: Persuasive facilitators or persuasive Liabilities?。Journal of Consumer Research，3(4)，223-232。  new window
3.Agrawal, Jagdish、Kamakura, W. A.(1995)。The economic worth of celebrity endorsers: an event study analysis。Journal of Marketing，59(3)，56-62。  new window
4.Wang, Y.、Heitmeyer, J.(2006)。Consumer attitude toward U.S. versus domestic apparel in Taiwan。International Journal of Consumer Studies，30(1)，64-74。  new window
5.Till, Brian D.、Busler, Michael(1998)。Matching products with endorsers: Attractiveness versus expertise。Journal of Consumer Marketing，15(6)，576-586。  new window
6.Kamins, Michael A.、Gupta, Kamal(1994)。Congruence between spokesperson and product Type:A match up hypothesis perspective。Psychology and Marketing，11(6)，569-586。  new window
7.Grewal, Dhruv、Gotlieb, Jerry、Marmorstein, Howard(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship。Journal of Consumer Research，21(1)，145-153。  new window
8.Berscheid, E.(1966)。Opinion change and communicator-communicatee similarity and dissimilarity。Journal of Personality and Social Psychology，4(6)，670-680。  new window
9.Holbrook, Morris B.、O'Shaughnessy, J.(1984)。The Role of Emotion in Advertising。Psychology and Marketing，1(2)，45-64。  new window
10.高士雄、姚曉瑛、徐素華(19971200)。國小高年級學童偶像崇拜類型之研究--以臺東縣為例。社會科教育學刊，7，136-157。  延伸查詢new window
11.Day, E.、Stafford, M. R.(1997)。Age related cues in retail Services advertising: Their effects on younger consumer。Journal of Retailing，73，211-234。  new window
12.Holtzhausen, T.、Strydom, J.(2006)。Generation Y consumers: Behavioural patterns of selected South African students。Business Review，5(1)，314-318。  new window
13.Newcomb, T. M.(1953)。An approach to the study of communication arts。Psychology Review，60，393-404。  new window
14.Sengupta, J.、Goodstein, R. C.、Boninger, D. S.(1997)。All cues are created equal: Obtaining attitude persistence under low-involvement conditions。Journal of Consumer Research，23(4)，351-361。  new window
15.Smith, J. W.、Churman, A.(1997)。Generational marketing。Marketing Management，Apr.，87-91。  new window
16.Stafford, M. R.(1998)。Advertising sex-typed services: The effects of sex, service type, and employee type on consumer attitudes。Journal of Advertising，27(2)，65-82。  new window
17.Tovar, M.(2007)。Getting it right: Graduate schools respond to the millenial challenge。Communicator，40(7)，1-12。  new window
18.Wong, M.、Gardiner, E.、Lang, W.、Coulon, L.(2008)。Generational differences in personality and motivation: Do they exist and what are the implications for the workplace?。Journal of Managerial Psychology，23(8)，878-895。  new window
19.Chawla, S. K.、Dave, D. S.、Barr, P. B.(1994)。Role of Physical Attractiveness in Endorsement: An Empirical Study。Journal of Service marketing，10(2)，203-215。  new window
20.Lynch, James、Schuler, Drue(1994)。The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation。Psychology & Marketing，11(5)，417-445。  new window
21.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research，23(1)，57-61。  new window
22.Stafford, M. R.、Stafford, T. F.、Day, E.(2002)。A Contingency Approach : The Effects Of Spokesperson Type And Service Type On Service Advertising Perceptions。Journal of Advertising，31(2)，17-34。  new window
23.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research，19(5)，63-71。  new window
24.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research，24(5)，33-41。  new window
25.Hsu, C. K.、McDonald, D.(2002)。An Examination on Multiple Celebrity Endorsers in Advertising。The Journal of Product and Brand Management，11(1)，19-29。  new window
26.Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising，20(3)，23-33。  new window
27.Gardner, Meryl Paula(1985)。Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?。Journal of Marketing Research，22(2)，192-198。  new window
28.Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management，3(3)，50-59。  new window
29.張酒雄、陳枝烈、簡慶哲、張淑美(19930500)。國中學生偶像崇拜與自我概念、學業成就關係之研究。教育學刊，10，261-322。new window  延伸查詢new window
30.Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research，37(1)，60-71。  new window
31.Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly，25(1)，57-78。  new window
32.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
33.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research，14(4)，538-555。  new window
34.Hanssens, D. M.、Weitz, B. A.(1980)。The Effectiveness of Industrial Print Advertisements across Product Categories。Journal of Marketing Research，17，294-306。  new window
35.Arsenault, P. M.(2004)。Validating generational differences: A legitimate diversity and leadership issue。Leadership & Organization Development Journal，25(2)，124-141。  new window
學位論文
1.林家汶(2001)。廣告代言人人格研究(碩士論文)。國立中央大學。  延伸查詢new window
2.汪珮筠(2006)。熟年世代媒體使用與生活型態之研究--以2004年世新傳播資料庫為例(碩士論文)。世新大學。  延伸查詢new window
3.陳志昇(2005)。探討Y世代對於精品購買行為之態度(碩士論文)。僑光技術學院。  延伸查詢new window
4.陳拯元(1999)。Y世代青少年的消費行為與市場區隔之研究--在價格折扣情境下複雜購買行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
5.黃尹萱(2005)。N世代生活型態與國內旅遊消費行為(碩士論文)。世新大學。  延伸查詢new window
6.王安琪(1998)。品牌知名度、廣告文案訴求、廣告模特兒與自我監控對廣告效果之影響(碩士論文)。國立交通大學。  延伸查詢new window
7.童曉君(1999)。廣告訴求、廣告代言人、自我監控程度、消費者與廣告代言人的人格一致性程度對廣告效果之影響(碩士論文)。元智大學。  延伸查詢new window
8.練乃華(1990)。推薦式廣告之溝通效果研究(碩士論文)。國立臺灣大學。  延伸查詢new window
9.陳敏郎(2001)。廣告代言人對推薦品牌廣告效果影響之研究(碩士論文)。國立交通大學，新竹市。  延伸查詢new window
圖書
1.Brown, P.、Rice, J.(1998)。Ready-to-wear apparel analysis。Upper Saddle River, NJ：Prentice- Hail。  new window
2.宋秩銘(1996)。為品牌下定義：奧美的觀點。台北市：滾石文化股份有限公司。  延伸查詢new window
3.Kundanis, R. M.(2003)。Millennial children, teens, families, and the mass media。Portland, OR：Taylor & Francis, Inc。  new window
4.許士軍(1996)。現代行銷管理。台北市：商務印書館。  延伸查詢new window
5.Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
6.Coupland, D.(1991)。Generation X: Tales for an Accelerated Culture。New York：St. Martin's Press。  new window
7.廖淑伶(2007)。消費者行為：理論與應用。前程文化事業股份有限公司。  延伸查詢new window
8.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
9.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
圖書論文
1.Hass, R. G.(1981)。Effects of Source Characteristics on Cognitive Responses and Persuasion。Cognitive responses in persuasion。Hillsdale, New Jersey：Erlbaum。  new window
2.Crowley, M.(2003)。Generation X speaks out on civic engagement and the decennial census: An ethnographic approach。US Census 2000 Ethnographic Study。  new window
 
 
 
 
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