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題名:應用模糊層級分析法於連鎖藥妝店之服務品質及促銷知覺價值評估研究
書刊名:中原企管評論
作者:裴文 引用關係黃筱惠
作者(外文):Pei, WenHuang, Hsiao-hui
出版日期:2009
卷期:7:2
頁次:頁81-97
主題關鍵詞:模糊層級分析法模糊德菲法連鎖藥妝店服務品質促銷知覺價值Fuzzy analytic hierarchy processFuzzy Delphi methodChain drugstoresService qualityPerceived value of promotion
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:64
  • 點閱點閱:239
期刊論文
1.Chang, D. Y.(1996)。Theory and Methodology Applications of the extent analysis method on fuzzy AHP。European Journal of Operational Research,95(3),649-655。  new window
2.Lasek, M.(1993)。Hierarchical Structures of Fuzzy Ratings in the Analysis of Strategic Goals of Enterprises。Fuzzy Sets and Systems,50(2),127-134。  new window
3.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review,26(1),25-43。  new window
4.Chen, Chen-Tung(2000)。Extensions of TOPSIS for Group Decision-making under Fuzzy Environment。Fuzzy Sets and Systems,114(1),1-9。  new window
5.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences,8(1),199-249。  new window
6.Csutora, R.、Buckley, J. J.(2001)。Fuzzy hierarchical analysis: The Lambda-Max method。Fuzzy Sets and Systems,120(2),181-195。  new window
7.徐村和(19980800)。模糊德菲層級分析法。模糊系統學刊,4(1),59-72。  延伸查詢new window
8.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
9.Ishikawa, Akira、Amagasa, Michio、Shiga, Tetsuo、Tomizawa, Giichi、Tatsuta, Rumi、Mieno, Hiroshi(1993)。The max-min Delphi method and fuzzy Delphi method via fuzzy integration。Fuzzy Sets and Systems,55(3),241-253。  new window
10.Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。  new window
11.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
12.Wang, Y. M., Luo, Y., Hua, Z.(2007)。“On the Extent Analysis Method for Fuzzy AHP and Its Application”。European Journal of Operational Research,no. 10,1016。  new window
13.Bozbura, F. T., Beskese, A., Kahrman, C(2007)。Prioritization of Human Capital Management Indicators Using Fuzzy AHP。Expert Systems with Applications,no. 32,1100-1112。  new window
學位論文
1.陳瑩郿(2003)。價格促銷呈現方式對消費者商店選擇之影響--以連鎖藥妝店為例(碩士論文)。國立交通大學,新竹縣。  延伸查詢new window
2.盧一帆(2006)。利用QFD與FAHP於養護機構服務品質改善之研究(碩士論文)。中華大學。  延伸查詢new window
3.蘇雲華(1996)。服務品質衡量方法之比較研究(博士論文)。國立中山大學。new window  延伸查詢new window
4.蔡偉文(2000)。品牌名稱、促銷活動與產品認知性態度對消費者認知價值與購買意願影響之研究--以個人品牌電腦為例(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York:McGraw-Hill International Book Co.。  new window
2.Klir, G. J.、Yuan, B.(1995)。Fuzzy Sets and Fuzzy Logic Theory。Boston, MA:New Jersey:Kluwer Academic Publishers:Prentice Hall PTR。  new window
3.Noorderhaven, N. G.(1995)。Strategic Decision Making。Addison-Wesley。  new window
4.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
5.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
6.Zimmermann, H. J.(1991)。Fuzzy set theory and its applications。Kluwer Academic Publishers。  new window
7.Kotler(2000)。Marketing Managerment。New Jersey。  new window
 
 
 
 
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