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題名:網路口碑訊息對消費者信任的影響
書刊名:傳播與管理研究
作者:李雅靖 引用關係吳忠翰
作者(外文):Lee, Ya-chingWu, Chung-hung
出版日期:2011
卷期:10:2
頁次:頁69-104
主題關鍵詞:信任情緒網路口碑Electronic word of mouthEmotionTrust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:6
  • 點閱點閱:67
期刊論文
1.Henning-Thurau, T、Gwinner, K、PGremler, D. D(2004)。Consumer-Opiniorr Platforms: What Motivates Consumers to Articulate Themselves On The Internet。Journal of Interactive Marketing,18(1),38-52。  new window
2.Eisend, M.(2006)。Two sided advertising: A meta-analysis。International Journal of Research in Marketing,23(2),187-198。  new window
3.Lutz, R. J.(1975)。Changing Brand Attitudes through Modification of Cognitive Structure。Journal of Consumer Research,1(4),49-59。  new window
4.Goldenberg, Jacob、Libai, Barak、Muller, Eitan(2001)。Talk of the network: A complex systems look at the underlying process of word-of-mouth。Marketing Letters,12(3),211-223。  new window
5.Tanimoto, J.、Fujii, H.(2003)。A Study on Diffusion Characteristics of Information on a Human Network Analyzed by a Multi-agent Simulator。The Social Science Journal,40(3),479-485。  new window
6.Schlosser, A. E.(2005)。Source perceptions and the persuasiveness of internet word-of-mouth communication。Advances in Consumer Research,32(1),202-203。  new window
7.Ladhari, R.(2007)。The effect of consumption emotions on satisfaction and word of mouth communications。Psychology and Marketing,24(12),1085-1108。  new window
8.Corbitt, Brian J.、Thanasankit, Theerasak、Yi, Han(2003)。Trust and E-commerce: A Study of Consumer Perceptions。Electronic Commerce Research and Applications,2(3),203-215。  new window
9.Hugstand, P.、Taylor, J. W.、Bruce, G. D.(1987)。The Effects of Social Risk on Consumer Information Search。Journal of Service Marketing,1(1),47-52。  new window
10.Smith, R. E.、Hunt, S. D.(1978)。Attributional Processes and Effects in Promotional Situations。Journal of Consumer Research,5(3),149-158。  new window
11.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
12.Kamins, Michael A.、Brand, Meribeth J.、Hoeke, Stuart A.、Moe, John C.(1989)。Two-sided versus one-sided celebrity endorsements: the impact on advertising effectiveness and credibility。Journal of Advertising,18(2),4-10。  new window
13.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
14.Levin, I. P.、Gaeth, G. J.(1988)。How consumers are affected by the framing of attribute information before and after consuming the product。Journal of Consumer Research,15(3),374-378。  new window
15.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
16.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika,39(1),31-36。  new window
17.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
18.Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science,33(2),123-138。  new window
19.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
20.Crane, F. G.、Lynch, J. E.(1988)。Consumer Selection of Physicians and Dentists: An Examination of Choice Criteria and Cue Usage。Journal of Health Care Marketing,8(3),16-19。  new window
21.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science,25(4),283-295。  new window
22.Gardner, Meryl Paula(1985)。Mood States and Consumer Behavior: A Critical Review。Journal of Consumer Research,12(3),281-300。  new window
23.Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。  new window
24.Goldsmith, Ronald E.、Horowitz, David(2006)。Measuring motivations for online opinion seeking。Journal of Interactive Marketing,6(2),1-16。  new window
25.Silverman, G.(1997)。How to Harness the Awesome Power of Word of Mouth?。Direct Marketing,60(7),32-37。  new window
26.Cacioppo, John T.、Gardner, Wendy L.(1999)。Emotion。Annual Review of Psychology,50(1),191-214。  new window
27.Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。  new window
28.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
29.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。  new window
30.Bayus, Barry L.(1985)。Word of Mouth: The Indirect Effects of Marketing Efforts。Journal of Advertising Research,25(3),31-39。  new window
31.Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior,4,51-83。  new window
32.Day, George S.(1971)。Attitude change media and word of mouth。Journal of Advertising Research,11(6),31-40。  new window
33.McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce,6(2),35-59。  new window
34.Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science,28(6),725-737。  new window
35.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
36.Gefen, David(2002)。Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers。Database for Advances in Information Systems,33(3),38-53。  new window
37.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
38.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
39.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
40.Kamins, M. A.、Assael, H.(1987)。Two-sided versus one-sided appeals: A cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on brief change。Journal of Marketing Research,24,29-39。  new window
41.Peter, N.(1999)。When windows replace walls: Investigating virtual word of mouth exchanges and constructing multilogue profiles。Advances in Consumer Research,26(1),653-654。  new window
42.Söderlund, M.、Rosengren, S.(2007)。Receiving sord-of-mouth from the service customer: An emotion-based effectiveness assessment。Journal of Retailing and Consumer Services,14(2),123-136。  new window
會議論文
1.Sweeney, J. C.、Soutar, G. N.、Mazzarol, T.(2005)。The difference between positive and negative word-of-mouth-emotion as a differentiator。Perth, Australia。331-337。  new window
研究報告
1.梁德馨(2009)。九十八年度台灣無線網路使用調查報告。台北。  延伸查詢new window
學位論文
1.王強之(1998)。心情一致性主觀機率判斷的理論模式檢證(碩士論文)。輔仁大學。  延伸查詢new window
2.留淑芳(2003)。網路口耳相傳訊息特性及接受者行為特質對態度形成之影響(博士論文)。國立臺灣大學。new window  延伸查詢new window
3.費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。  延伸查詢new window
4.林原申(2007)。認知性與情緒性因素探討網路口碑對消費者決策之影響。國立政治大學。  延伸查詢new window
5.林培鈺(2007)。搜尋網路口碑之動機及對消費行為影響之探究--以電子佈告欄為例。國立中山大學。  延伸查詢new window
圖書
1.Arnold, M. B.(1960)。Emotion and personality。New York:Columbia University Press。  new window
2.林欽榮(2002)。消費者行為。臺北:揚智文化事業股份有限公司。  延伸查詢new window
3.Morris, William N.、Schnur, P. P.(1989)。Mood: the Frame of Mind。New York, NY:Springer-Verlag。  new window
4.張春興(1991)。張氏心理學辭典。台北:東華書局。  延伸查詢new window
5.Denzin, N. K.(1984)。On understanding emotion。London:Jossey-Bass, Inc.。  new window
6.吳明隆(2003)。SPSS統計應用學習實務:問卷分析與應用設計。臺北市:知城數位科技股份有限公司。  延伸查詢new window
其他
1.江佩蓉(2008)。食記po 上網,網友化身美食家,http://n.yam.com/view/mkmnews.php/626121, 20091127。  延伸查詢new window
 
 
 
 
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