This study was a case study of the Chinese Society for Environmental Education to examine the organization's communications and advocacy concerning the Environmental Education Act. The purpose was to explore the academic environmental organization's communicative action strategies and assess their influences and limitations. Qualitative case study methods (observations, text analysis, and in-depth interviews) were used to collect data. Data analysis was carried out, using Habermas' communicative action theory as an analytical framework. The analysis found that before rational communicative actions were taken for policy advocacy, activists had gone through the processes of trust in administrative bureaucracy, self-liberation and learning, and problem-solving.. In terms of the requirements for communicative validity, it was found that the organization members' multiple professional positions as academics, administrative officials, and civil environmental organization leaders were necessary to satisfy the four basic requirements of communication validity-"comprehensibility," "truth," "rightness." and "truthfulness." These four requirements also were key factors to the success of rational communicative advocacy in behalf of the Environmental Education Act. However, the nature of the academic organization also created boundaries and limited it communicative options.