The Gin-Gin bookstore, the first bookstore for gay and lesbian, mainly sells publications about gay and lesbian as well as other gender-related books. Moreover, sex toys, accessories symbolize gay or lesbian, and stuff for daily use are also available. Despite the kinds of merchandises, Gin Gin's target audiences are not limited to gay and lesbian, but make open to the public. At the turn of the century, there was still a hostile atmosphere for gay and lesbian to be "out of closet" in Taiwan. Therefore, Gin-Gin bookstore happened to become a communication platform between gay, lesbian and public. The shop owner of Gin-Gin bookstore also devoted himself to make the bookstore not merely a store, but a place to gather the sense of identification and belongingness. In addition, due to the distribution of many schools near the bookstore, the majority of the costumers are students. In the period of beginning stage, Gin-Gin bookstore gradually made successful development through business diversification, considerate service and effective marketing. The Gin-Gin bookstore enabled the wide spread of gender-related books. It was also meaningful to gay and lesbian's social movement. To sum up, the establishment of Gin-Gin bookstore provides historic significance to the expansion of gay and lesbian's space.