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題名:應用重要滿意度分析改善選民服務品質
書刊名:管理資訊計算
作者:曾清枝 引用關係許昭興
作者(外文):Tseng, Ching-chihHsu, Chao-hsing
出版日期:2014
卷期:3:特刊
頁次:頁467-479
主題關鍵詞:選民服務品質重要度-滿意度分析Voter service qualityImportance-performance analysisIPA
原始連結:連回原系統網址new window
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  • 共同引用共同引用:64
  • 點閱點閱:11
選民服務是影響選舉成敗的主要因素,為深入分析研究民代所提供的服務內容是否符合選民期待,本研究以某一民意代表服務處的選民為調查對象,透過重要度-滿意度分析(Importance Performance Analysis, IPA)方法,以探討分析民眾對所提供選民服務的滿意程度是否與民眾期待有落差,以作為未來選民服務改善之依據。研究結果顯示經常到民代服務處利用選民服務者,大多數為高中職畢業的中老年,所得不高的已婚其他職業者或家管的主婦為主要對象,他們對民代提供的選民服務的每項品質要素都感到滿意,證明了民代從政這十多年來的努力,得到大部分選民的認同和肯定。另一方面選民對部分服務品質要素的期待與實際感受仍有著品質的缺口,也提供該民代服務品質提升和改善之參考。
Voter service is the primary factor that influence an election. To investigate in depth whether services provided by legislators conform to voter expectations, this study used questionnaire surveys and the importance-performance analysis (IPA) to understand and analyze whether a gap exist between voters' voter service satisfaction level and voters' expectations. The results of this study can serve as references for improving future voter service. Research result shows that people who often visit legislator service centers and utilize voter services are voters who are middle-aged or elderly, have a high school or vocational school education, have low income, is married, and is employed as a homemaker or other professions. These voters are satisfied with all the quality elements provided by legislators in this study. This also evidenced that over ten years of hard work by the legislators in this study has earned the recognition of the majority of the voters. However, a quality gap still exists between the satisfaction level of research participants (voters) and their actual expectations regarding some service quality elements. This result should promote legislators in this study to continue their work on improvements.
期刊論文
1.Guadagnolo, F.(1985)。The importance-performance analysis: an evaluation and marketing tool。Journal of Park and Recreation Administration,3(2),13-22。  new window
2.于錫亮、朱盈蒨(20080600)。文化景觀特色經營之研究--以澎湖七美嶼為例。鄉村旅遊研究,2(1),43-52。new window  延伸查詢new window
3.Chéron, E. J.、McTavish, R.、Perrien, J.(1989)。Segmentation of Bank Commercial Markets。International Journal of Bank Marketing,7(6),25-30。  new window
4.Hollenhorst, S.、Olson, D.、Fortney, R.(1992)。Use of importance--performance analysis to evaluate state park cabins: The case of the West Virginia state parksystem。Journal of Park and Recreation Administration,10(1),1-11。  new window
5.Oliver, Richard L.(1981)。Measurement and Evaluation of Satisfaction Process in Retail Settings。Journal of Retailing,57(3),25-48。  new window
6.Regan, William J.(1963)。The Service Revolution。Journal of Marketing,27(3),57-62。  new window
7.盛杏湲(19991100)。立法問政與選區服務:第三屆立法委員代表行為的探討。選舉研究,6(2),89-120。new window  延伸查詢new window
8.Chapman, Randall G.(1993)。Brand performance comparatives。The Journal of Product & Brand Management,2(1),42-50。  new window
9.Levitt, Theodore(1972)。Production-Line Approach to Service。Harvard Business Review,50(5),41-52。  new window
10.Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing,41(1),77-79。  new window
11.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
12.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1988)。SERVQUAL, a multiple-item scale for measuring customer perceptions of service quality。Journal of Retailing,64(1),12-40。  new window
學位論文
1.王靖興(2007)。立法委員的立法問政與選區服務之分析:政黨輪替前後的持續與變遷(碩士論文)。國立政治大學。  延伸查詢new window
2.邱素芬(2012)。地方民意代表服務品質與選民滿意度之相關性研究--以桃園縣議員為例(碩士論文)。開南大學。  延伸查詢new window
3.林耕仁(2005)。地區性民代的選民服務及滿意度調查之研究--以新竹市為例(碩士論文)。中華大學。  延伸查詢new window
4.林秀惠(2007)。地方民意代表服務品質與服務滿意度之研究--以台北縣民意代表為例(碩士論文)。國立政治大學。  延伸查詢new window
5.陸淑美(2010)。選民對民意代表服務品質與滿意度關係之研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
6.黃桂蘭(2012)。以Facebook社群行銷探討服務選民的效益與滿意度之分析--以民意代表為例(碩士論文)。臺北城市科技大學。  延伸查詢new window
7.鍾任明(2012)。農業鄉鎮地方民意代表服務品質與滿意度之研究--以雲林縣西螺鎮為例(碩士論文)。國立虎尾科技大學。  延伸查詢new window
圖書
1.黃秀端(19940000)。選區服務:立法委員心目中連任之基礎。臺北:唐山。new window  延伸查詢new window
 
 
 
 
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