With the continuing growth of rural tourism, Taiwan’s rural landscape has gradually changed in the past decade. One of the major factors that influences the changing of rural landscape is the rise of “themed bed and breakfasts.” While the popularization of rural tourism is a global trend, the proliferation of themed bed and breakfasts seems to be a unique phenomenon only to be found in Taiwan. These themed bed and breakfasts turn to be part of the rural landscape, becoming a major object for the consumption of rural tourism. By looking at the bed and breakfasts in Wujie, Yilan, the purpose of the present study is to explore the production and consumption processes of themed bed and breakfasts, and to understand the impacts of these processes on local communities as well as budget bed and breakfasts located in the same area. The overall strategy adopted by this study is the case study, and the data collection methods chosen by this study are in-depth interview and document review. The result of this study shows that, despite the fact that the tourist activities in the themed bed and breakfasts are completely detached from local lives, the visual forms of the bed and breakfasts are closely related to Wujie’s rural landscape. Under the gazing of the tourists, the farmers’ living environment turns out to be a kind of sign serving for tourist consumption. In addition, the growing number of themed bed and breakfasts and the pollution of the farmland brought by them have destroyed the rural landscape, which serves as a backdrop for the “story making” of these bed and breakfasts. On the other hand, the budget bed and breakfasts have offered tourists a feeling of “home” by mobilizing the social network in the neighborhood where they are located, and thereby creating new economic opportunities for local communities.