本文採取人類學角度，運用田野調查方法，從宗教與文創產業的社會脈絡，亦即產業所在地的社區背景來切入，以新港香藝文化園區為例，說明新港宗教與文創產業的結合，其能夠長久發展，造福在地人士，是以地方公廟為中心，以傳統產業為基礎，結合外在人力與資源，創造出多角經營的新形態產業。

In this paper the author takes an anthropological perspective and uses the method of fieldwork to explore the intimate relationship between a local temple and a creative industry to illustrate the success of the Xingang Incense Artistic Culture Garden in a broad, sociocultural context. Based upon traditional incense factories and with the support of local resources and personal network, the Incense Artistic Culture Garden has developed a new form of polygonal business industry.