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題名：倫理評價、倫理判斷與行為意圖關係之實證研究
書刊名：中山管理評論
作者：陳嵩 引用關係／蔡明田
作者(外文)：Chen, Song／Tasi, Ming-tien
出版日期：1999
卷期：7:4
頁次：頁1025-1047
主題關鍵詞：倫理評價；倫理判斷；行為意圖；Ethical evaluation；Ethical judgment；Behavior intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:59
  • 點閱點閱:70
　　　　　Hunt & Vitell(1986)提出的倫理評價、倫理判斷及行為意圖關聯之行銷倫 理通論，廣為企業倫理或行銷倫理的研究者引述，然而該通論模式的驗證及跨 文化適用性的研究卻非常缺乏。本研究以人壽保險業及汽車銷售業的業務人員 為對象，透過問卷調查來驗證該通論模式。研究結果顯示，個人道義論、相對 論、及目的論評價是影響倫理判斷的主要前因變項。對行為意圖--倫理判斷的 一性者，其行為意圖主要受倫理判斷的影響；對行為意圖--倫理判斷的不一致 者，其行為意圖則同時受倫理判斷及目的論評價的影響。
　　　　　The Hunt-vitell's general theory of marketing ethics, concerning link between ethical evaluation, ethical judgment and behavior intention, has been widely discussed to explain why people have different views on the ethics of marketing activities, but the model has seldom verified exmpircally. The purpose of this research is to test the theoretical model by questionnairing the salesforce of car deal and life insurance industries in Taiwan. The research finds that the ethical judgments can be explained by deontological, teleological and relativistic evaluations. When the behavior intentions are consistent with ethical judgments, the ethical judgments can explain a high proporation of the variance in behavior intentions. But, when the behavior intentions are not consistent with ethical judgments, the behavior intentions should be interpreted not only by ethical judgments but also by teleological evaluation.
期刊論文
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2.Hunt, S. D.、Vasquez-Parrage, A. Z.(1993)。Organizational consequences, marketing ethics, and salesforce Supervision。Journal of Marketing Research，30，78-90。  new window
3.Mayo, M. A.、Marks, L. J.(1990)。An empirical investigation of a general theory of marketing ethics。Journal of the Academy of Marketing Science，18(2)，163-171。  new window
4.葉桂珍(19950900)。道德倫理觀與組織承諾、工作滿意度、及離職意向之關係研究。中山管理評論，3(3)，15-29。new window  延伸查詢new window
5.陳聰文(19880300)。高職學生職業道德判斷之研究。輔導學報，11，165-189。new window  延伸查詢new window
6.蔡明田、陳嵩(19951100)。臺灣大專學生及企業經理人之倫理態度實證研究。教育研究資訊，3(6)，115-126。new window  延伸查詢new window
7.劉佳南(19920600)。中部地區專科學生職業道德判斷之研究。臺中商專學報，24，左271-283。  延伸查詢new window
8.成中英(19841110)。談企業倫理。中國論壇，19(3)=219，41-43。  延伸查詢new window
9.許士軍(19990900)。新管理典範下的企業倫理。通識教育，6(3)，35-46。  延伸查詢new window
10.徐木蘭、余坤東、沈介文(19970300)。傳統文化中企業倫理之探討--中國古籍之研究。中山管理評論，5(1)，49-73。new window  延伸查詢new window
11.Reidenbach, R. E.、Robin, D. P.(1990)。Toward the development of a multidimensional scale for improving evaluations of business ethics。Journal of Business Ethics，9(7/8)，639-653。  new window
12.Flory, Steven M.、Phillips, Thomas J. Jr.、Reidenbach, R. Eric、Robin, Donald P.(1992)。A multidimensional analysis of selected ethical issues in accounting。The Accounting Review，67(2)，284-302。  new window
13.Reidenbach, R. E.、Robin D. P.(1988)。Some initial steps toward improving the measurement of ethical evaluations of marketing activities。Journal of Business Ethics，7(11)，871-879。  new window
14.Wood, John A.、Longenecker, Justin G.、McKinney, Joseph A.、Moore, Carlos W.(1988)。Ethical Attitudes of Students and Business Professionals: A Study of Moral Reasoning。Journal of Business Ethics，7(4)，249-257。  new window
15.Victor, B.、Cullen, J. B.(1988)。The Organizational Bases of Ethical Work Climates。Administrative Science Quarterly，33(1)，101-125。  new window
16.Trevino, L. K.(1986)。Ethical Decision Making in Organizations: A Person-Situation Interactionist Model。The Academy of Management Review，11(3)，601-617。  new window
17.Forsyth, D. R.(1980)。A taxonomy of ethical ideologies。Journal of Personality and Social Psychology，39(1)，175-184。  new window
18.Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
19.Campbell, Donald T.、Fiske, Donald W.(1959)。Convergent and Discriminant Validation by Multitrait-Multimethod Matrix。Psychological Bulletin，56(2)，81-105。  new window
20.林玉娟、葉匡時(19961200)。企業倫理認知之實證研究。人力資源學報，6，35-55。  延伸查詢new window
21.Hunt, Shelby D.、Vitell, Scott J.(1986)。A general theory of marketing ethics。Journal of Macromarketing，6(1)，5-16。  new window
22.Serwinek, Paul J.(1992)。Demographic & Related Differences in Ethical Views among Small Business。Journal of Business Ethics，11，551-556。  new window
23.Becker, H.、Fritzsche, D. J.(1984)。Linking Management Behavior to Ethical Philosophy: An Empirical Investigation。The Academy of Management Review，27(1)，166-175。  new window
24.何榮桂(1982)。項目分析的方法。測驗與輔導，66，1182-1186。  延伸查詢new window
25.李彌丹(1989)。五年制專科學生職業道德認知之研究。技術學刊，4(1)，61-71。  延伸查詢new window
26.陳嵩(1996)。南區專科學生企業倫理觀之研究。技術學刊，11(1)，1-10。  延伸查詢new window
27.Baucus, M. S.、Near, J. P.(1991)。Can illegal corporate behavior be predicted? An event history analysis。The Academy of Management Journal，34(1)，9-36。  new window
28.DeConinck, J. B.、Good, D. J.(1989)。Perceptual differences of sales practitioners and students concerning ethical behavior。Journal of Business Ethics，8，667-676。  new window
29.LaTour, M. S.、Henthorne, T. L.(1995)。A model to explore the ethics of erotic stimuli in print advertising。Journal of Business Ethics，14，561-569。  new window
30.Stevens, R.、Kidwell, J.、Bechke, A.(1987)。Differences in Ethical Perceptions between Male and Female Managers: Myth or Reality?。Journal of Business Ethics，6，489-493。  new window
31.LaTour, M. S.、Henthorne, T. L.(1994)。Ethical judgments of sexual appeals in print advertising。Journal of Advertising，23(3)，81-90。  new window
32.Robin, D. P.、Gordon, G.、Jordan, C.(1996)。The empirical performance of cognitive moral development in predicting behavior intent。Business Ethics Quarterly，6(4)，493-515。  new window
33.Singhapakdi, A.、Rao, C. P.、Vitell, S. T.(1996)。Ethical decision making: An investigation of services marketing professionals。Journal of Business Ethics，15(6)，635-644。  new window
34.Singhapakdi, A.、Vitell, S. J.(1991)。Research note: Selected factors influencing marketer's deontological norm。Journal of the Academy of Marketing Science，19(1)，37-42。  new window
35.Singhapakdi, A.、Vitell, S. J.、Leelakulthanit, S.(1994)。A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers。International Marketing Review，11(6)，65-78。  new window
36.Skipper, R.、Hyman, M. R.(1993)。On measuring ethical judgments。Journal of Business Ethics，12，535-545。  new window
37.Stevens, G. E.(1984)。Business Ethics and Social Responsibility: The Responses of Present and Future Managers。Akron Business and Economic Review，Fall，6-11。  new window
38.Rallapalli, K. C.、Vitell, S. J.、Singhapakdi, A.(1993)。Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture。Journal of the Academy of Marketing Science，21(4)，331-337。  new window
會議論文
1.陳嵩、蔡明田(1996)。影響消費者倫理態度及企業倫理態度之因素研究：以本省南區專科學生為例。沒有紀錄。361-370。  延伸查詢new window
研究報告
1.蔡明田(1993)。中日企業管理程序與企業倫理之跨文化研究。沒有紀錄。  延伸查詢new window
學位論文
1.傅鑫德(1993)。我國大學教師、學生之價值觀與企業倫理觀之研究(碩士論文)。國立成功大學，台南市。  延伸查詢new window
2.吳昌仁(1995)。行銷人員之倫理哲學與倫理決策(碩士論文)。國立成功大學。  延伸查詢new window
3.余坤東(1995)。企業倫理認知之研究(博士論文)。國立臺灣大學。new window  延伸查詢new window
4.鄭美倫(1994)。企業倫理價值觀與態度之研究--行銷面的觀點(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.蕭新煌(1990)。企業倫理的重建--企業倫理系列座談實錄。中華民國管理科學學會。  延伸查詢new window
圖書論文
1.Murphy, Patrick E.、Laczniak, G. R.(1981)。Marketing ethics: A review with implications for managers, educators and researchers。Review of Marketing。Chicago, IL：American Marketing Association。  new window
 
 
 
 
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