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題名：《孫子兵法》與西方策略管理思想之系統性比較
書刊名：管理學報
作者：徐木蘭／歐陽惠華／洪光宗 引用關係／陳必碩 引用關係
作者(外文)：Hsu, Mu-lan／Ou-yang, Hui-hua／Hung Guang-chu／Chen, Pi-so
出版日期：2007
卷期：24:6
頁次：頁603-620
主題關鍵詞：孫子兵法；策略管理；內容分析法；Sun Tzu’s Art of War；Strategy management；Content analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:584
  • 點閱點閱:49
《孫子兵法》雖被歸類為兵書，然自古以來即受到不同領域的重視，其在管理上的應用亦早已受到世界各國的重視。本研究有感於孫子兵法在當代管理領域上的研究雖然廣泛，然大多止於實務應用範疇的論述探討，也缺乏較嚴謹的研究方法為基礎，因此希冀透過內容分析法與比較性研究途徑，將之與當代策略管理理論進行對照式分析。本研究以Mintzberg, Ahlstrand, & Lampel(2005)的策略管理學派分析構面作為兩者對照比較分析之基準。分析結果顯示，孫子兵法所揭示的策略管理本質不僅與規劃、設計和定位等學派的觀點相符，同時也與認知、環境、形構等學派觀點重疊。然而，從各構面的比較分析結果也顯示，由於孫子兵法著重以領導者為策略核心的觀點，忽視組織內相關變數對策略成形的重要影響，故而其在當代策略管理實務上的應用仍有侷限性。
Sun Tzu, the Art of Warfare, is an ancient Chinese book, heralded as a literary masterpiece. Both military experts and academic scholars have commonly applied Sun Tzu's strategic wisdom to guide decisions they make. Much academic research related to Sun Tzu has been initiated from humanistic approach. Today, western strategic management and other theoretical models are appropriate to compare with long last ancient Chinese strategic concept. Although Sun Tzu's strategic wisdom has been researched by many management scholars, little has been examined through social science approach. This paper examines Sun Tzu's strategic wisdom by content analysis and offers a comparison with western managerial theories. This approach will enhance the understanding of Sun Tzu's concept, and make the application of Sun Tzu's wisdom in business strategic management more practical. The results of this paper indicate that Sun Tzu's strategic wisdom could apply to the western strategic school of planning, designing, and positioning as well as to the cognitive, environmental and conceptual school. However, we should aware that Sun Tzu's strategic concept emphasize on leader's point of view, thus missing the consideration of the influence of organizational aspects on decision making and this limitation should invites further examination of the ancient Chinese strategies.
期刊論文
1.林建煌(19940200)。孫子的策略形成與執行思想探討。中國行政，55，17-28。  延伸查詢new window
2.羅庚辛(19950200)。孫子領導理論與實證研究。中國行政，57，67-88。  延伸查詢new window
3.Karnani, Aneel、Wernerfelt, Birger(1985)。Multiple Point Competition。Strategic Management Journal，6(1)，87-96。  new window
4.Gluck, F. W.、Kaufman, S. P.、Walleck, A. S.(1982)。The Four Phases of Strategic Management。Journal of Business Strategy，3(4)，9-21。  new window
5.Prahalad, C. K.、Hamel, G.(199005)。The Core Competence of the Organization。Harvard Business Review，90，82-94。  new window
6.Boar, B.(1995)。Sun Tzu and Machiavelli on Strategy。Journal of Business Strategy，16(1)，16-18。  new window
7.Wong, Y. Y.、Maher, T. E.、Lee, G.(1998)。The Strategy of an Ancient Warrior: An Inspiration for International Managers。Multinational Business Review，6(1)，83-93。  new window
8.Floyd, R. E.(1992)。The Art of War and the Art of Management。Industrial Management，34(5)，25-26。  new window
9.徐木蘭、余坤東、沈介文(19970300)。傳統文化中企業倫理之探討--中國古籍之研究。中山管理評論，5(1)，49-73。new window  延伸查詢new window
10.謝雲飛、余坤東、謝效昭(19991000)。經以現代理論架構轉換之韓非子領導觀點。Proceedings of the National Science Council. Part C, Humanities and Social Sciences，9(4)，703-717。  延伸查詢new window
11.Porter, Michael E.(1996)。What is strategy?。Harvard Business Review，74(6)，61-80。  new window
12.徐木蘭、陳必碩、許金田、孔祥科(20060600)。《易經》早期管理決策模式與西方管理決策模式之比較分析。管理學報，23(3)，289-307。new window  延伸查詢new window
13.徐木蘭、陳必碩、歐陽惠華、孔祥科(20070600)。《道德經》領導智慧的現代意義--系統性的探索。管理學報，24(3)，229-251。new window  延伸查詢new window
14.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
15.黃昭虎(2002)。Sun Zi Art of War and SWOT Analysis: Perspectives and Applications to Business。亞太管理評論（英文版），7(2)，267-286。  new window
16.Wee, C. H.(1994)。Sun Tzu's Art of War: Selected Applications to Strategic Thinking and Business Practices。International Review of Strategic Management，5，83-109。  new window
17.楊馥菱(1999)。孫子兵法之策略管理思想。空大人文學報，8，81-100。new window  延伸查詢new window
18.張文儒(1994)。孫子兵法與現代科學思維。哲學與文化，21(1)，74-83。new window  延伸查詢new window
19.Rarick, C. A.(1996)。Ancient Chinese Advice for Modern Business Strategists。Sam Advanced Management Journal，Winter，38-43。  new window
20.Lee, S. F.、Ko, S. O.(2000)。Building Balanced Scorecard with SWTO Analysis, and Implement Sun Tzu's the Art of Business Management Strategies on QFD Methodology。Managerial Auditing Journal，15(1/ 2)，68-76。  new window
21.Goldenberg, D.(2000)。From 400 B.C. to A.D. 2000: Applying the Wisdom of Sun Tzu。Strategy & Leadership，25(1)，38-39。  new window
22.McCormick, B.(2001)。Make Money, Not War: A Brief Critique of Sun Tzu's the Art of War。Journal of Business Ethics，29(3)，285-286。  new window
23.Hamel, G.、Prahalad, C. K.(1990)。Strategic Intent。Harvard Business Review，67(3)，63-76。  new window
學位論文
1.曲祉寧(1995)。孫子兵法的賽局研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.蘇韶懿(1998)。《孫子兵法》論述結構及其現代管理意涵之研究(博士論文)。國立交通大學，新竹。new window  延伸查詢new window
3.黃營杉(1986)。我國兵家之管理思想(博士論文)。國立政治大學。new window  延伸查詢new window
4.曹洪禎(1998)。以孫子兵法之觀點探討臺灣企業高階經理人取得競爭優勢之道，0。  延伸查詢new window
5.顏志榮(2001)。企業整體經營績效衡量模式建立之研究－以臺灣地區鋼鐵業為例，0。  延伸查詢new window
6.周志雄(2002)。孫子兵法之原則於策略執行之應用，0。  延伸查詢new window
7.劉溪烈(2003)。孫子兵法與企業管理及策略思維之比較，0。  延伸查詢new window
8.葉巨(2003)。孫吳兵法領導思想之比較研究，0。  延伸查詢new window
圖書
1.李世俊、楊先舉、覃家瑞(1995)。活用孫子兵法－經營篇。活用孫子兵法－經營篇。臺北市：遠流出版公司。  延伸查詢new window
2.Mcneilly, M. R.(1996)。Sun Tzu and the Art of Business: Six Strategic Principles for managers。New York。  new window
3.湯明哲(2003)。策略精論：基礎篇。臺北：天下文化。  延伸查詢new window
4.吳思華(1998)。策略九說：策略思考的本質。台北：臉譜文化出版社。new window  延伸查詢new window
5.Berelson, Bernard(1952)。Content analysis in communication research。Free Press。  new window
6.林建煌(2003)。策略管理。臺北：智勝文化事業有限公司。  延伸查詢new window
7.Fiedler, Fred E.(1967)。A Theory of Leadership Effectiveness。New York：McGraw-Hill。  new window
8.Ansoff, H. Igor(1965)。Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion。McGraw-Hill。  new window
9.Chandler, Alfred D. Jr.(1962)。Strategy and Structure: Chapters in the History of the American Industrial Enterprise。MIT Press。  new window
10.Budd, Richard W.、Thorp, Robert K.、Donohew, Lewis(1967)。Content Analysis of Communications。Macmillan Publishing Company。  new window
11.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
12.王建東(1986)。孫子兵法思想體系精解。孫子兵法思想體系精解。臺北。  延伸查詢new window
13.李浴日(1986)。孫子兵法研究。孫子兵法研究。臺北市。  延伸查詢new window
14.Wee, C. H.、Lee, K. S.、Hidajat, B. W.(1991)。Sun Tzu: War and Management - Application to Strategic Management and Thinking。Sun Tzu: War and Management - Application to Strategic Management and Thinking。Singapore。  new window
15.齊敏(1999)。孫子兵法與商戰策略。孫子兵法與商戰策略。臺北。  延伸查詢new window
16.Mintzberg, H.、Ahlstrand, B.、Lampel, L.(2005)。Strategy Safari: A Guided Tour through the Wilds of Strategic Management。Strategy Safari: A Guided Tour through the Wilds of Strategic Management。New York, NY。  new window
 
 
 
 
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