期刊論文1. | 林盟城(19980500)。保險業與銀行業策略聯盟之趨勢分析。保險資訊,153,18-31。 延伸查詢![new window](/gs32/images/newin.png) |
2. | 趙清遠(20040300)。我國銀行保險市場行銷管理策略之研究。保險實務與制度,3(1),77-102。 延伸查詢![new window](/gs32/images/newin.png) |
3. | Strang, G.(199909)。Bancassurance and Direct Marketing。LIMRA'S Marketfacts,18(5),32-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Tsai, H. T.(2000)。The Unavoidable Trend: Bancassurance and its Impact on Distribution Strategies in Taiwan。LIMRA's MarketFacts,19(3),30-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | 翁順裕、俞慧芸(20050900)。銀行保險--保險業與銀行業的相互依存。保險實務與制度,4(2),173-192。 延伸查詢![new window](/gs32/images/newin.png) |
6. | Amit, R.、Livant, J.(1988)。Diversification Strategies, Business Cycles, and Economic Performance。Strategic Management Journal,9,99-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Bergendahl, Goran(1995)。The profitability of bancassurance for European banks。The International Journal of Bank Marketing,13(1),17-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Harari, D.(1996)。Global outlook: Surge in life sales proves french bancassurance's success。Best's Review: Life/Health Insurance Edition,97(2),49。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Imeson, M.(200204)。Bancassurance on the up。The Banker,152(914),95。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Roquebert, J. A.、Phillips, R. L.、Westfall, P. A.(1996)。Markets vs. Management: What 'Drives' Profitability?。Strategic Management Journal,17,653-664。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Swiss Re(2002)。Bancassurance Developments in Asia--Shifting into a Higher Gear。Sigma,7,8-10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | 劉文博(20000300)。銀行運用策略聯盟之研究。彰銀資料,49(3),1-19。 延伸查詢![new window](/gs32/images/newin.png) |
13. | 鄭濟世(19980900)。我國保險業未來發展趨勢與保險革新。保險專刊,53,7-24。 延伸查詢![new window](/gs32/images/newin.png) |
14. | 鄭濟世(19990900)。我國保險經營管理未來趨勢--保險自由化對市場之衝擊及因應對策。保險專刊,57,15-31。 延伸查詢![new window](/gs32/images/newin.png) |
15. | Morgan, R. M.、Hunt, S. D.(1999)。Relationship-based competitive advantage: The role of relationship marketing in marketing strategy。Journal of Business Research,46(3),281-290。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Rumelt, Richard P.(1991)。How Much Does Industry Matter?。Strategic Management Journal,12(3),167-185。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Collis, David J.、Montgomery, Cynthia A.(19950700)。Competing on Resources: Strategy in the 1990s。Harvard Business Review,73(4),118-128。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Barney, J. B.(1995)。Looking inside for Competitive Advantage。Academy of Management Executive,9(4),49-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Peteraf, Margaret A.(1993)。The Cornerstones of Competitive Advantage: A Resource-Based View。Strategic Management Journal,14(3),179-191。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Amit, Raphael、Schoemaker, Paul J. H.(19930101)。Strategic Assets and Organizational Rent。Strategic Management Journal,14(1),33-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Ansoff, Harry Igor(1957)。Strategies for Diversification。Harvard Business Review,35(5),113-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Dierickx, Ingemar、Cool, Karel(1989)。Asset Stock Accumulation and Sustainability of Competitive Advantage。Management Science,35(12),1504-1511。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal,5(2),171-180。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Aldrich, Howard E.、Pfeffer, Jeffrey(1976)。Environments of organizations。Annual Review of Sociology,2(1),79-106。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
圖書1. | 范玉琴(199812)。策略聯盟與銀行發展之相關研究。彰化銀行研究發展處。 延伸查詢![new window](/gs32/images/newin.png) |
2. | Ruby, A.、Rubio, M.(2004)。Philamlife, equitable PCI insurance alliance expects bancassurance。Manila:Business World。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | 吳思華(2003)。策略九說:策略思考的本質。台北:臉譜。 延伸查詢![new window](/gs32/images/newin.png) |
4. | 凌氤寶(1999)。保險業跨業經營之研究。臺北市:財團法人保險事業發展中心。 延伸查詢![new window](/gs32/images/newin.png) |
5. | Itami, H.、Roehl, T. W.(1987)。Mobilizing Invisible Assets。Cambridge, MA:Harvard University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY:Schuster Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Hofer, Charles W.、Schendel, Dan E.(1978)。Strategy formulation: analytical concepts。West Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Ansoff, H. Igor(1965)。Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Pfeffer, Jeffrey、Salancik, Gerald Richard(1978)。The external control of organizations: A resource dependence perspective。Harper & Row。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Penrose, E. T.(1959)。The Theory of Growth of the firm。John Wiley and Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |