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題名:電子郵件廣告對企業商譽影響之因素探究
書刊名:全球管理與經濟
作者:劉祥熹許玉敏
作者(外文):Liu, Hsiang-hsiHsu, Yuh-min
出版日期:2020
卷期:16:1
頁次:頁17-44
主題關鍵詞:電子郵件廣告企業商譽廣告價值顧客關係管理企業識別系統E-mail advertisementEnterprise's reputationAdvertising valueCustomer relationship managementCorporate identity system
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:551
  • 點閱點閱:7
期刊論文
1.Shavitt, S.、Lowrey, P.、Haefner, J.(1998)。Public attitudes toward advertising: More favorable than you might think。Journal of Advertising Research,38(4),7-22。  new window
2.James, W. L.、Kover, A. J.(1992)。Do overall attitudes toward advertising affect involvement with specific advertisements?。Journal of Advertising Research,32(5),78-83。  new window
3.Jin, H. S.、Lutz, R. J.(2013)。The typicality and accessibility of consumer attitudes toward television advertising: Implications for the measurement of attitudes toward advertising in general。Journal of Advertising,42(4),343-357。  new window
4.Javalgi, R. G.、Cutler, B. D.、Malhotra, N. K.(1995)。Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan。Journal of Business Research,34(2),117-124。  new window
5.Stern, B. L.、Krugman, D. M.、Resnick, A. J.(1981)。Magazine advertising: An analysis of its information content。Journal of Advertising Research,21(2),39-44。  new window
6.Brackett, L. K.、Carr, B. N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research,41(5),23-32。  new window
7.Elliott, M. T.、Speck, P. S.(1998)。Consumer perceptions of advertising clutter and its impact across various media。Journal of Advertising Research,38(1),29-41。  new window
8.Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Network and ISDN Systems,28(7-11),1469-1480。  new window
9.Reskin, A.、Stern, B. L.(1977)。An Analysis of Information Content in Television Advertising。Journal of Marketing,41,50-53。  new window
10.Marr, Jeffrey W.(1986)。Letting the customer be the judge of quality。Quality Progress,19(10),46-49。  new window
11.Belanche, D.、Flavián, C.、Pérez-Rueda, A.(2017)。Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads。Journal of Interactive Marketing,37,75-88。  new window
12.Zha, X.、Li, J.、Yan, Y.(2015)。Advertising value and credibility transfer: attitude towards web advertising and online information acquisition。Behaviour & Information Technology,34(5),520-532。  new window
13.Ducoffe, R. H.、Curlo, E.(2000)。Advertising value and advertising processing。Journal of Marketing Communications,6(4),247-262。  new window
14.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
15.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
16.Bardis, P. D.(1969)。A Bill Scale: A Technique for Measurement of Attitudes toward Oral Contraception。Social Science,44(1),35-42。  new window
17.Bir, A. A.、Süher, H. K.、Şener, G.(2015)。An Assessment of Public Attitudes toward Advertising-in-general in Turkey。Anadolu University Journal of Social Sciences,15(1),43-54。  new window
18.Fanggidae, J. P.(2019)。Relationships between Advertising Value and Dimensions of Advertising。The International Journal of Social Sciences World,1(1),48-57。  new window
19.Giri, A. V.(2016)。Effectiveness of the Advertising Process。Australian Journal of Sustainable Business and Society,2(1),81-92。  new window
20.Saramäki, J.、Leicht, E. A.、López, E.、Roberts, S. G.、Reed-Tsochas, F.、Dunbar, R. I.(2014)。Persistence of social signatures in human communication。Proceedings of the National Academy of Sciences,111(3),942-947。  new window
21.Valaei, N.、Rezaei, S.、Ismail, W. K. W.、Oh, Y. M.(2016)。The Effect of Culture on Attitude towards Online Advertising and Online Brands: Applying Hofstede's Cultural Factors to Internet Marketing。International Journal of Internet Marketing and Advertising,10(4),270-301。  new window
22.Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing,41(1),77-79。  new window
23.Shrum, W.、Wuthnow, Robert(1988)。Reputational Status of Organizations in Technical Systems。The American Journal of Sociology,93(4),882-912。  new window
24.Fombrun, Charles、Shanley, Mark(1990)。What's in a Name? Reputation Building and Corporate Strategy。The Academy of Management Journal,33(2),233-258。  new window
25.Wang, Y.、Sun, S.(2010)。Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countrie。International Business Review,19(4),333-344。  new window
26.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
27.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。  new window
28.Kandell, J.(2000)。CRM, ERM , One-to-One Decoding Relationship Management Theory an Technology。Trusts & Estates,139(4),49-53。  new window
29.Zanot, E. J.(1984)。Public Attitudes towards Advertising: The American Experience。International Journal of Advertising,3(1),3-15。  new window
學位論文
1.徐釗欽(2000)。Banner不只是Banner:WWW橫幅廣告訊息內容分析(碩士論文)。輔仁大學。  延伸查詢new window
2.謝慧燕(2001)。電子郵件廣告訊息之內容分析研究(碩士論文)。國立政治大學。  延伸查詢new window
3.賴建民(1999)。電子郵件的網路廣告效果--以網路行銷研究法調查(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.林磐聳(1985)。企業識別系統。臺北:藝風堂出版社。  延伸查詢new window
2.Dyche, J.(2001)。The CRM handbook: a business guide to customer relationship management。Boston, MA:Addison-Wesley。  new window
3.Makeachie, W. J.、Doyle, Charlotle C.(1968)。Psychology。Reading, MA:Addison-Wesley Publishing Company, Inc.。  new window
4.Rothschild, Michael L.(1987)。Marketing Communications: From Fundamentals to Strategies。Health and Company。  new window
5.鄭伯壎(1994)。消費者心理學。台北:大洋出版社。  延伸查詢new window
6.Belch, George E.、Belch, Michael A.(2003)。Advertising and promotion: An integrated marketing communications perspective。McGraw-Hill。  new window
7.Swift, Ronald S.(2001)。Accelerating Customer Relationships: Using CRM and Relationship Technologies。Prentice Hall。  new window
8.Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。McGraw-Hill。  new window
9.Zaltaman, G.、Burger, P. C.(1975)。Marketing Research Fundamentals and Dynamics。Hinsdale:Dryden Press。  new window
10.Schiffman, L. G.、Kanuk. L. L.(1994)。Consumer behavior。Prentice-Hall。  new window
11.Bartos, R.、Dunn, T.(1974)。Advertising and Consumers: New Perspectives。New York:American Association of Advertising Agencies。  new window
12.吳思華(2003)。策略九說:策略思考的本質。臺北市:城邦文化事業股份有限公司。new window  延伸查詢new window
13.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
14.陳孝銘(1998)。企業識別設計與製作。久洋出版社。  延伸查詢new window
15.Allport, G.(1935)。Handbook of Social Psychology Attitudes。Clark University Press。  new window
16.Carroll, C. E.(2015)。The Handbook of Communication and Corporate Reputation。John Wiley & Sons。  new window
17.Danesi, M.(2018)。Popular Culture: Introductory Perspectives。Rowman & Littlefield。  new window
18.Fombrun, Charles J.(1996)。Reputation: Realizing Value from the Corporate Image。Harvard Business School Press。  new window
19.經濟部技術處(2002)。2002網際網路應用及發展年鑑。台北:經濟部。  延伸查詢new window
其他
1.網站廣告閱聽行為調查結果分析報告,http://www.curiobox.com.tw/html/research/online1.htm。  延伸查詢new window
圖書論文
1.Sunstein, C. R.、Reisch, L. A.、Rauber, J.(20170221)。Behavioral Insights All Over the World? Public Attitudes Toward Nudging in a Multi-Country Study。Public Attitudes Toward Nudging in a Multi-Country Study。  new window
2.Torelli, C. J.、Rodas, M. A.、Lahoud, P.(2017)。Culture and Consumer Behavior。Cross Cultural Issues in Consumer Science and Consumer Psychology。Springer Cham。  new window
 
 
 
 
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