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題名：休閒產業管理：實務分析與理論運用
作者：蕭柏勳 引用關係
出版日期：2015
出版項：新北:前程文化
ISBN：9789865774530
主題關鍵詞：休閒產業；企業管理
學門：管理學
資料類型：專書
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期刊論文
1.Siegenthaler, K. L.(1997)。Health benefit of leisure。Stress management，32(1)，24-28。  new window
2.Gronroos, Christian(1990)。Service Management: A Management Focus for Service Competition。International Journal of Service Industry Management，1(1)，6-14。  new window
3.Getz, D.(1989)。Special events: defining the product。Tourism Management，10(2)，125-137。  new window
4.Hodgetts, R. M.、Luthans, Fred、Lee, Sang M.(1994)。New Paradigm Organizations: From Total quality to Learning to World-class。Organizational Dynamics，22(3)，5-19。  new window
5.Godbey, G. C.、Caldwell, L. L.、Floyd, M.、Payne, L. L.(2005)。Contributions of leisure studies and recreation and park management research to the active living agenda。American journal of preventive medicine，28(2 Suppl. 2)，S150-S158。  new window
6.Myers, D. G.(2000)。The funds, friends, and faith of happy people。American Psychologist，55(1)，56-67。  new window
7.Berry, Leonard L.、Zeithaml, Valarie A.、Parasuraman, A.(1985)。Quality counts in services, too。Business Horizons，28(3)，44-52。  new window
8.吳淑女(19930900)。淺談慶典觀光與推展觀光之道。交通建設，42(9)=501，2-6。  延伸查詢new window
9.林榮泰、王銘顯(20080400)。臺灣設計產業發展現況與願景之探討。藝術學報，82，49-70。new window  延伸查詢new window
10.許士軍(20050809)。創意生活產業的特色、解放與陷阱。遠見雜誌，230，32-34。  延伸查詢new window
11.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
12.(20140515)。2014年2000大調查，「專精獨到」成為新王道。天下雜誌，2014(May)。  延伸查詢new window
13.Cooper, J.、Cronin, J.(2000)。Internal Marketing: competitive strategy for the long-term care industry。Journal of Business Research，48(3)，177-181。  new window
14.(20150311)。樂高創新矩陣。商業周刊，1426。  延伸查詢new window
15.張文昌(2007)。內部控制的功能與價值。永譽雜誌，166。  延伸查詢new window
16.Pitt, L. F.、Foreman, S. K.(1999)。Internal marketing's role in organizations: a transaction cost perspective。Journal of Business Research，44(1)，15-36。  new window
17.Locke, Edwin A.、Shaw, Karyll N.、Saari, Lise M.、Latham, Gary P.(1981)。Goalsetting and task performance; 1969-1980。Psychological Bulletin，90(1)，125-152。  new window
18.Keaveney, S. M.(1995)。Customer Switching Behavior in Service Industries: An Exploration Study。Journal of Marketing，59，71-82。  new window
19.Ansoff, Harry Igor(1957)。Strategies for Diversification。Harvard Business Review，35(5)，113-124。  new window
20.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management，1(1)，91-121。  new window
21.Solomon, Michael Robert、Surprenant, Carol F.、Czepiel, John A.、Gutman, Evelyn G.(1985)。A role theory perspective on dyadic interactions: The service encounter。Journal of Marketing，49(1)，99-111。  new window
22.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
23.Dierickx, Ingemar、Cool, Karel(1989)。Asset Stock Accumulation and Sustainability of Competitive Advantage。Management Science，35(12)，1504-1511。  new window
24.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review，33(3)，114-135。  new window
25.Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing，56(2)，57-71。  new window
26.Kaplan, Robert S.、Norton, David P.(1992)。The Balanced Scorecard: Measures That Drive Performance。Harvard Business Review，70(1)，71-79。  new window
27.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
研究報告
1.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Moving Forward in Service Quality Research: Measuring Different Levels of Customer Expectations, Comparing Alternative Scales, and Examining the Performance-Behavioral Intention Link。  new window
2.游瑛妙(1999)。節慶活動的吸引力與參觀者對活動品質的滿意度分析--以第十一屆中華民藝華會為例。臺中。  延伸查詢new window
學位論文
1.張延蓉(2003)。內部行銷、工作滿足、組織承諾與顧客導向服務關係之研究--以主題遊樂園為例(碩士論文)。南華大學。  延伸查詢new window
2.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
3.鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究--以華納威秀電影院為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Kotler, Philip(1987)。Principles of Marketing。Englewood Cliffs, N.J.：Prentice-Hall。  new window
2.高端訓(2012)。WOW!多品牌成就王品。台北市：遠流出版事業股份有限公司。  延伸查詢new window
3.丘宏昌、謝依靜(2007)。服務行銷與管理。台北：雙葉書廊。  延伸查詢new window
4.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2008)。體驗經濟時代。臺北：經濟新潮社。  延伸查詢new window
5.曾光華(2014)。行銷管理--理論解析與實務應用。前程文化事業公司。  延伸查詢new window
6.中衛發展中心(2010)。風格密碼：「顧客完整體驗」大解析。台北：中衛發展中心。  延伸查詢new window
7.Russell, Ruth V.、Jamieson, Lynn M.、蘇楓雅、張少熙(2009)。休閒活動規劃與執行。台北：華都文化。  延伸查詢new window
8.Edginton, C. R.、Hanson, C. J.、Edginton, S. R.、Hudson, S. D.(1998)。Leisure Programming: A Service-Centered and Benefits Approach。McGraw-Hill。  new window
9.Lovelock, Christopher、Wirtz, Jochen、Keh, Hean Tat(2002)。Service marketing in Asia: Managing people, technology and strategy。Prentice Hall。  new window
10.許淑寬、陳慧姮(2003)。服務管理。高立圖書。  延伸查詢new window
11.吳松齡(2003)。休閒產業經營管理。台北：揚智文化。  延伸查詢new window
12.Kotler, Philip、Scheff, Joanne、高登第(1998)。票房行銷：菲利浦．科特勒談表演藝術行銷策略。台北市：遠流出版公司。  延伸查詢new window
13.Edginton, C. R.、Jordan, D. J.、DeGraaf, D. G.、Edginton, S. R.(1995)。Leisure and life satisfaction: Foundational perspectives。Brown & Benchmark Pubilshers。  new window
14.蕭富峰(1997)。內部行銷。臺北：天下文化。  延伸查詢new window
15.曾光華(2013)。服務業行銷與管理：品質提升與價值創造。前程文化事業股份有限公司。  延伸查詢new window
16.Grant, Robert M.(1995)。Contemporary Strategy Analysis: Concepts, Techniques, Applications。Blackwell Publishers Inc.。  new window
17.Lovelock, Christopher H.(1996)。Services Marketing。Prentice Hall International Inc.。  new window
18.Porter, M. E.(1985)。Competitive Strategy。New York：The Free Press。  new window
19.Andrews, Kenneth Richmond(1987)。The concept of corporate strategy。Homewood, Illinois：Richard D. Irwin, Inc.。  new window
20.Kaplan, R. S.、Norton, D. P.(1999)。The balanced scorecard: translating strategy into action。Harvard Business School Press。  new window
21.陳信甫(2010)。休閒事業管理。臺中市：華格納企業。  延伸查詢new window
22.黃恆獎、王仕茹、李文瑞(2012)。管理學概論。臺北市：華泰書局。  延伸查詢new window
23.吳思華(1996)。策略九說：策略思考的本質。臺北：麥田出版社。new window  延伸查詢new window
24.Neulinger, J.(1981)。The psychology of leisure。Springfield, IL：Charles C. Thomas。  new window
25.司徒達賢(1995)。策略管理。臺北市：遠流出版社。  延伸查詢new window
26.高俊雄(2013)。運動休閒管理。台北市：華都文化。  延伸查詢new window
27.Searle, Mark S.、Brayley, Russell E.(2000)。Leisure services in Canada: An Introduction。State College, PA：Venture。  new window
28.(2014)。2013 Theme Index/Museum Index report。Themed Entertainment Association：AECOM。  new window
29.Edginton, C. R.、Hanson, C. J.、Edginton, S. R.、Hudson, S. D.、顏妙桂(2002)。休閒活動規劃與管理。Taipei：The McGraw-Hill Companies。  延伸查詢new window
30.Goldblatt, J.(1997)。Special Events: Best Practices in Modern Event Management。New York：John Wiley & Sons。  new window
31.戴國良(2009)。整合行銷傳播。臺北市：五南。  延伸查詢new window
32.鍾志強(2011)。休閒產業經營與管理。臺北市：華都文化。  延伸查詢new window
33.經濟部文創推動小組(2003)。2002年臺灣文化創意產業發展年報。經濟部文創推動小組辦公室。  延伸查詢new window
34.洪明洲(2009)。管理：個案、理論、辯證。新北市：前程文化。  延伸查詢new window
35.片平秀貴、森攝、呂美女(2008)。品牌DNA。臺北市：天下雜誌出版社。  延伸查詢new window
36.(20130916)。快樂工作人。  延伸查詢new window
37.吳萬益(2011)。企業經營與診斷。新北市：前程文化。  延伸查詢new window
38.司徒賢達(2013)。管理學新世界。臺北市：天下文化。  延伸查詢new window
39.中衛發展中心(2009)。體驗經濟的關鍵報告：創意生活產業輔導案例集。台北市：中衛發展中心。  延伸查詢new window
40.中衛發展中心(2010)。創意生活產業的價值模式。  延伸查詢new window
41.(20120613)。今周刊。  延伸查詢new window
42.財團法人中衛發展中心(2008)。體驗經濟的關鍵報告：創意生活產業輔導案例集。財團法人中衛發展中心。  延伸查詢new window
43.(2012)。UNWTO Tourism Highlights 2012 Edition。World Tourism Organization。  new window
44.Travis, J. W.、Ryan, R. S.(2004)。Wellness workbook: How to achieve enduring health and vitality。Berkeley, CA：Celestial Arts。  new window
45.Peters, Thomas J.、Waterman, Robert H. Jr.(1982)。In search of excellence: Lessons from America's Best-Run Companies。New York：Harper & Row。  new window
46.Senge, P. M.(1990)。The Fifth Discipline: The Art and Practice of Learning Organizations.。NY：Doubleday。  new window
47.Stumbo, N. J.、Peterson, C. A.(2004)。Therapeutic recreation program design: Principles and procedures。Needham Heights, MA：Allyn and Bacon。  new window
48.Goldberg, Lewis R.(1994)。The Big Five factor structure as an integrative framework: An empirical comparison with Eysenck's P-E-N model。New York, NY：Erlbaum。  new window
49.Gilmore, J. H.、Pine, B. J. II(2007)。Authenticity: What Consumers Really Want。Boston, MA：Harvard Business School Press。  new window
50.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
51.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
52.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
53.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
54.Kotler, P.(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。New Jersey：Prentice-Hill。  new window
55.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
56.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
單篇論文
1.吳錦錩(2006)。台灣廠商競爭優勢之個案研究--從資源基礎觀點、能力基礎觀點與動態能力觀點探討。  延伸查詢new window
其他
1.(2014)。2014年台灣國際品牌價值調查，經濟部工業局。  延伸查詢new window
2.2015台北國際自行車展GIANT以「From YouBike to Your Bike」為題，多樣化產品引領騎士創造自己的騎行生活，http://www.giantcyclingworld.com/web/news_view.php?id=28bf4fc7-b023-4cf5-ae50-3453edc9dc84。  延伸查詢new window
3.創造六級心感動，全台都要懂的產業升級學，https://event.gvm.com.tw/csd/images/Industry.pdf。  延伸查詢new window
4.(20150107)。國際人品牌領袖學院院長白婷專欄。  延伸查詢new window
5.(20150107)。征服品牌3.0，國際人品牌領袖學院院長白婷專欄。  延伸查詢new window
6.(20140626)。東元餐飮，將增至十品牌。  延伸查詢new window
7.休閒產業網路行銷的競爭策略--以雄獅集團為例，http://college.taiwanfarm.org.tw/college/classcontent.php?expno=50。  延伸查詢new window
8.方素惠(20141104)。第四季課題--迎接Smarketing的新現實。  延伸查詢new window
9.Best Global Brands 2014 Rankings，http://www.bestglobalbrands.com/2014。  new window
10.Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。  new window
圖書論文
1.Haggard, L. M.、Williams, D. R.(1991)。Benefits of leisure: Self-Identity Benefits of leisure activities。Benefits of Leisure。Stage College, PA：Venture Publishing。  new window
2.Orthner, D. K.、Mancini, J. A.(1991)。Benefits of leisure for family bonding。Benefits of leisure。State College, PA：Venture。  new window
3.Grönroos, Christian(1981)。Internal marketing: An integral part of marketing theory。Marketing of services。Chicago, Illinois：American Marketing Association。  new window
4.Csikszentmihalyi, M.、Kleiber, D. A.(1991)。Leisure and self actualization。Benefits of leisure。State College, PA：Venture。  new window
5.Duncan, T.、Caywood, C.(1996)。The concept, process, and evolution of integrated marketing communication。Integrated Communication: Synergy of Persuasive Voices。Mahwah, New Jersey：Lawrence Erlbaum Associates。  new window
6.Grove, S. J.、Fisk, R. P.(1983)。The Dramaturgy of Services Exchange: An Analytical Framework for Service Marketing。Emerging Perspectives on Service Marketing。Chicago：American Marketing Association。  new window
7.Baker, Julie(1986)。The Role of the Environment in Marketing Services: The Consumer Perspective。The Services Challenge: Integrating for Competitive Advantage。Chicago, IL：American Marketing Association。  new window
8.Dimmock, K.、Tiyce, M.(2001)。Festivals and events: celebrating special interest tourism。Special Interest Tourism。Sydney：John Wiley & Sons Australia, Ltd.。  new window
9.Getz, D.(2000)。Festivals and special events: Life cycle and saturation issues。Trends in Outdoor Recreation, Leisure and Tourism。New York：CABI Publication。  new window
10.劉維公(2005)。創意生活產業：台灣經濟的啟蒙運動。創意生活產業魔法書。典藏藝術家庭。  延伸查詢new window
11.李仁芳(2008)。箱根百年水與鈴廣魚板結合的品牌策略--談創意生活的品牌價值。體驗經濟的關鍵報告：創業生活產業輔導案例。台北市：中衛發展中心。  延伸查詢new window
12.Lawler, E. E.、Cammann, C.(1972)。What makes a work group successful?。The failure of success。New York：Amacom。  new window
13.Keller, K. L.(1996)。Brand Equity and Integrated Communication。Integrated Communication: Synergy of Persuasive Voices。Mahwah, NJ：Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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